Wind energy is considered to be a clean, renewable resource, and is available in abundance across all regions. The business of generating electricity from wind is rapidly growing and is set to expand as the US, China and the Rest of the World (ROW) look for cleaner, more sustainable ways to generate electricity. The markets in US
and Europe declined in 2010 as compared to 2009 but the growing demand in China ensured status quo in the global market. With recent volatility in fossil fuel costs, coupled with environmental problems and strong government support, the wind turbine industry as a whole is now considered to be highly attractive market.
Not surprisingly, this current environment has attracted considerable attention from the investment community and prospective customers in wind energy. The world’s leading wind turbine producers are also closely monitoring competitive activities in an attempt to navigate the landscape more adeptly and capture as much share as possible. In virtually every respect, producers are seeking to establish a tangible competitive advantage in the marketplace through the implementation of innovative strategies and creative product development capabilities.
Lucintel’s Leadership Quadrant analysis considers a variety of critical factors encompassing management effectiveness, including product range, market strength and financial strength. Each firm is then ranked accordingly for quick and effective comparisons.
Wind turbine competitive analysis report identifies market leaders by region and share. Alignment between key players and major market trends are addressed, highlighting opportunities for these players to enhance their market position. Differentiators are also reviewed for these manufacturers, detailing a number of critical factors, including product range and positioning. This report also offers future insights into market trends, regional demand and likely sources of supply.
To make business, investment, or strategic decisions, you need timely and adequate information. Wind turbine market report fulfills this core need and is an indispensable reference guide for the project developers, Utilities companies, product manufacturer, investors, executives, distributors and many more.
In Lucintel’s newest competitive research study on the world’s leading producers, “Worldwide Wind Turbine Competitive Analysis and Leadership Study 2010”, we thoroughly profile the Nine Leaders with detailed competitive assessments.
The detailed analysis of each company offers a critical view into key strategic areas, including:
-
Wind turbine producer target markets
-
Key differentiators, strengths, competitors
-
Product line overview, positioning, and mapping
-
Market position in global wind turbine business
-
Revenue breakdown by regions
-
Global manufacturing operations
-
Innovation and market leadership
-
Marketing, sales, and organizational capabilities
-
Management commitment and track record
-
Financial strength
As part of Lucintel’s proprietary research methodology, the company has performed a detailed analysis of data collected from a series of manufacturer interviews and secondary sources, to determine company alignment with current and future opportunities. Each company is further evaluated on a number of factors including leadership, product position and financial strength. As a result of this analysis, each market leader is assigned a weighted ranking based on their market opportunity alignment and their ability to gain market share, and are plotted on the Lucintel Leadership Quadrant, depicted below.
Lucintel Market Leadership
Ability to gain market share was analyzed using following parameters:
-
Product portfolio
-
Financial strength
-
Asset position
-
Execution skill
-
Customer experience
Alignment with market opportunity was analyzed using following parameters
-
Target growth markets
-
New product development
-
Corporate and functional strategy
-
Presence within the industry
In addition to the Lucintel Leadership Quadrant, this comprehensive research report also offers for consumers of Turbine as well as the investment community content which producers have the production capacity, service capabilities and vision to deliver fully on its promises.