Wine Label Gravure Market Trends and Forecast
The future of the global wine label gravure market looks promising with opportunities in the liquor packaging and wine information anti-counterfeiting markets. The global wine label gravure market is expected to grow with a CAGR of 4.6% from 2025 to 2031. The major drivers for this market are the rising demand for premium & attractive packaging, the growing wine industry, and the increasing focus on sustainability.
• Lucintel forecasts that, within the type category, multi-layer is expected to witness the highest growth over the forecast period.
• Within the application category, wine information anti-counterfeiting is expected to witness higher growth.
• In terms of region, Europe is expected to witness the highest growth over the forecast period.
Emerging Trends in the Wine Label Gravure Market
The market is witnessing wine label gravure changes due to new consumer demands, technological advances, and new sustainability strategies. As these trends evolve, they affect not only how wine labels are printed and designed, but also how consumers view them. Below are some trends that will change how wine label gravure is done.
• Sustainable and Eco-Friendly Packaging: In the Eco-Friendly paradigm, sustainability is taking center stage in the Wine Label Gravure market. Wineries are working very hard to cut down their carbon footprint, which over time, has led to an increased use of recyclable and biodegradable materials for labels, eco-friendly inks, and printing processes. Ecology-oriented optimizations in gravure printing, like reduction of ink and energy consumption, boost its competitiveness drastically. In comparison to other methods, gravure printing has become much more sustainable. Wineries are responding to the environmentally conscious consumer by providing sustainable packaging, which further fuels the need for a sustainable label.
• Customization and Personalization: The demand for high-end wine labels is on the rise, especially in the personalized and customized niches of the industry. The introduction of customization with high quality and complicated carving designs is made easier with modern rotogravure printing technology. This technology is being employed by wineries to produce labels with colors, designs, and textures that uniquely represent the brand. There is an increasing tendency of incorporating personalized labels on reminder wines, special occasion wines, and gift wines which drives the demand of rotogravure printing in the wine market. It is in this area that differentiating brands is made easier, thus reshaping the marketplace.
• Integration of Technology: The wine label gravure market is experiencing a complete transformation due to the merging of computer technology and gravure printing. Digital rotogravure printing results in a faster and cost effective label production while maintaining high quality for the wineries. Customized labels, as well as those with limited edition versions and special releases, are more easily and accurately produced under short-run printing. Environmentally friendly digital rotogravure printing enhances color precision and reduces waste. As digital technology is adopted by the wine industry, rotogravure becomes more flexible and available for all producers within the industry. Boxed Text:
• Luxury and Premiumization: Wineries are increasingly adopting luxury trends and premiumization towards their products and services, therefore gravure is increasingly used in high-end visually appealing, premium labels. The label wine industry is experiencing an increase in the use of intricate designs, metallic finishes, embossed and other high quality items. Wineries that intend to elevate their brand image and target premium wines consumers are adopting gravure printing as the method of choice due to increased luxury wine brands that are driving the need for high end custom labels.
• Smart Labels and Interactive Features: Another trend in the wine label gravure market is the adoption of smart labeling which includes interactive features like QR codes and NFC tags as well as augmented reality. These new labels provide deeper consumer engagement regarding the origin, production, and thorough tasting the wine has to offer. This concept is ever increasing due to consumer demand for traceability and transparency providing smart adoption labels value while furthering relationships with consumers. For wineries, the smarter technologies shifts modern opportunities to sensory enabled experiences.
The gravure market for wine labels has some freshwater trends like sustainability, smart label development, luxury packaging, and the digitalization of processes. Moreover, these trends encourage growth within the sector, enabling wineries to create exquisite high-quality labels appealing to an expanding population of premium, eco-friendly, and tech-savvy consumers. The Wine gravure label market is bound to mind boggle with opportunities as innovation keeps making room for growth, all due to the evolving trends.
Recent Development in the Wine Label Gravure Market
The amalgamation of technological change, sustainability, and a rising demand for upscale and bespoke labels is transforming the gravure market for wine labels at breakneck speed. Some of the aforementioned trends encompassed five important phenomena that are taking place in the sector of wine label and will grow the market.
• Eco-Friendly Materials and Their Adoption Scenarios: In the wine label gravure market, one of the primary changes is the adoption of eco-friendly materials. To improve sustainability, consumers are encouraging wineries to use recyclable, biodegradable, and compostable materials for labels. There is a need to adapt gravure printing technologies to achieve high quality outputs with these sustainable materials. This shift is creating the need for environmentally friendly labeling solutions and is providing an opportunity for gravure printing to be positioned as a sustainable solution in the wine industry.
• The Development of New Standards in Printing Technology: The combination of gravure printing technologies with other technological advancements in this field is changing the market through quality, efficiency, and customization. Digital innovations in gravure printing are allowing wineries to produce labels more precisely and at higher speeds. Moreover, other sophisticated methods of color control together with an improvement in material compatibility are increasing the reluctance scope of such processes as gravure printing which is making it possible to produce complex and premium decorative articles. All these changes help wineries to compete on the market because they get high quality, easy to customize, and attractive labels needed to satisfy changing demands from consumers.
• Increase in Demand for Premium and Luxury Wines: With the steady increase in demand for premium and luxury wines, the wine label gravure market is reaping the benefits with the shift towards high-end wine packaging. Gravure printing is the most sought after by wineries looking to elaborate and eye-catching labels that represent the premium status of their products. As a result, the market is growing further as wineries continue to upscale their luxury wine offerings. Custom features also include embossing, textured labels, and metallic finishes, which further increases the need for gravure printing.
• Change to Digital Gravure Printing: The wine label gravure market is experiencing a reorientation towards digital gravure printing. The benefits of custom features with quick turnaround time and cost efficiency is a big factor. This technology is allowing wineries to produce special labels and custom personalized packaging for limited edition products with minimal waste. Digital routing offers flexibility that all wineries, big or small, require to create custom high-end labels that are effortless to construct blended with outstanding quality.
• Emerging Growth of Smart Labels: The increase in demand for smart labeling systems is also affecting the wine label gravure market. Smart labels specific to wines selling in modern markets, which have QR codes, NFC tags, and augmented reality, are becoming more popular as consumers want advanced and informative interactive features. These wineries have already started to adopt gravure printing processes, which will enable them to make these smart labels. Smart labels enable wineries to communicate with consumers, which increases the adoption of innovative labeling solutions.
Recent changes within the wine label gravure market demonstrate how the industry is striving towards sustainability, innovation technology, eco-friendliness, and consumer interest. Use of environmentally friendly materials, technology, and emphasis on premium and luxury packaging are the reasons for this change. Also, the digitalization of gravure printing and application of smart labeling techniques is increasing the system’s efficiency and flexibility, which allows wineries to stand out in the market and satisfy consumers. These changes will most likely lead towards further development of the wine label gravure industry.
Strategic Growth Opportunities in the Wine Label Gravure Market
The wine label gravure market offers a range of strategic growth opportunities across applications which are being driven by consumer trends, technological advancements, and sustainability initiatives. The following are the five growth opportunities under application that are expected to drive growth in the market.
• Packaging Solutions Based on Sustainability: Eco-friendly product labeling is a relatively untapped market with high potential as consumers increasingly seek sustainable products. Wine makers can utilize gravure printing techniques with biodegradable, recyclable compostable materials, maintaining quality while improving their eco appeal. This change to sustainable packaging represent a significant opportunity regarding growth within the wine label gravure market, especially as wine producers try to meet customer needs for sustainable products.
• Customization for Premium Wine Segments: Wineries’ ability to modify labels of premium or luxury wines in gravure printing presents a growing opportunity due to higher sales. In the premium wine market, there is higher demand for custom labels that includes embossed and metallic ones. Employing gravure printing enables wineries to strengthen their brand within the luxury segment and increases sales within that category.
• The Use of Digital Gravure for Short-Run Printing: The technology of digital gravure printing has a lot of benefits to wineries that need short-run and limited-edition wine labels. With digital gravure, wineries can enjoy quick turnaround times and lower costs while producing quality labels with high accuracy. This technology is perfect for wineries that would want to issue special editions or customized labels. In turn, it supplements the growth of the wine label gravure market.
• Smart labels for Increased Consumer Involvement: The market for smart labels is continuously growing, and this presents an opportunity for further development in the wine label gravure market. Wineries can introduce more interactive and informative labels with the use of QR codes, NFC tags, and Augmented Reality. These features can be used with gravure printing technology, making it possible for wineries to enhance the experience of their customers and improve brand loyalty.
• The Novelty of World Wine Markets: The integration of world wine markets presents a chance for wineries in developing countries to invest in gravure printing technology to customize labels of high quality. Emerging markets in Asia and Africa wine sales present massive opportunities for gravure printing manufacturers to expand their sales and market their affordable and high-quality labeling services to wine manufacturers who want their products to stand out in the market.
Opportunities for Strategic development in the wine label gravure market are shaped by sustainability, customization, digitalization, smart labels, and globalization. These changes are changing the game and challenge wineries to come up with ways to stand out in a crowded market while meeting customersÄX%$%X needs. Such manufacturers are likely to meet the rising need for eco-friendly, bespoke wine labels and are bound to gain from these opportunities.
Wine Label Gravure Market Driver and Challenges
The wine label gravure market have numerous boundaries and opportunities that are posed by risks and challenges of a socio technological, economical or regulatory nature. These elements determine how wineries and label manufacturers will respond to market movements and the new eco trends. There are five main drivers and three primary market challenges identified.
The factors responsible for driving the wine label gravure market include:
1. Improvement in Printing Technology: Improvements in technology of gravure printing is one of the drivers for the wine label gravure market. Digital gravure printing along with color management and material process automation innovations are enabling wineries to produce customized labels with high efficiency. Reduced waste, lower costs, and the ability to incorporate more complex designs increases the appeal of gravure printing to wineries that want better quality packaging.
2. The Need for Environmentally Sustainable Packages: Wineries, producers, and consumers are becoming more conscious of the environment, which has in turn increased the solitary demand for sustainable wine labels and gravure printed materials. The publicÄX%$%Xs need for eco-friendly labels has forced wineries to use more biodegradable and recyclable materials for more responsible packaging. This rising trend toward sustainability is shifting the wine label gravure market toward greener solutions, thus fostering growth.
3. Customization and Premiumization of Wine Labels: One more aspect that drives the gravure market for wine labels is the growing custom and premium wine label demand. Because of its elaborate designs, high quality finishes and personalization, gravure printing is the superior technology for premium wines. Wineries are trying to stand out and appeal to customers with beautiful eye-catching labels, thus the introduction of limited edition wines and luxury wines is increasing the growth of the gravure printing industry.
4. Expanding Wine Markets Globally: The ever-increasing demand for exceptional quality wine labels is being fueled by the gradual opening of wine markets across the glob, most notably for developing countries. Wineries in regions like China, India and Brazil are gradually shifting to custom label branding and adopting gravure printing to suit local tastes. The consistent upward trend of wine globally means more regions can be entered by gravure printing to elevate the standard of wine label prints and wine labeling solutions that are sought after increasingly.
5. Demand for Transparency in Products offered: A rising number of consumers today expect transparency along with traceability of the products they purchase. This has caused an increase in demand for smart labels that have QR codes and NFC tags. With advances in technology, gravure printing is being modified to create labels with these features that allow wineries to elaborate more on their products and interact with consumers at a much higher level.
Challenges in the wine label gravure market are:
1. Embossed Finishes Ethnic Stereotypes: One of the challenges the wine label gravure market is currently facing is the cost disadvantage for the use of premium materials. Even though gravure printing achieves quality results, it is highly costed due to the lavish imprinted materials such as embossed finishes or specialty inks. This portion of the cost can be challenging for wineries, specifically smaller and medium sized producers who face problems of maintaining quality production due to these increased cost.
2. A Lack of Synonymous Supply Chains: Issues such as a lack of supplying materials, delays in transportation or shortage of raw materials can affect the inventory level of utilitarian materials provided for gravure printing. These issues can result in production delays and high cost and economic losses for the wineries along with label producers. Effective control of the supply chain is vital for the guarantee of sufficient materials for printing using the gravure technique.
3. Complicated Rules and Regulations: There are growing complexities in the regulatory structure for wine labeling, with differences in standards prevailing at the regional and national levels. Wineries and label printers face local regulations such as sustainability, ingredientÄX%$%Xs information, and even libelingÄX%$%Xs accuracy which make compliance challenging. For international producers, this adds another layer of complexity to the wine label production process.
Key drivers such as advancement in technology, sustainability, and growing consumer inclination towards personalization are changing the dynamics of The wine label gravure market. However, the challenging supply chain scenario, high material costs, and intricate legal restrictions remain hurdles for the market. Wineries and label printers must be aware of these drivers and challenges as they strive to understand the ever-changing context of the wine label gravure market.
List of Wine Label Gravure Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies wine label gravure companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the wine label gravure companies profiled in this report include-
• Flint Group
• Kodak
• BOBST
• Huangshan Jinggong Gravure Cylinder
• Tresu Group
• Jiaxing Haoneng Packing
• KKL-europe
Wine Label Gravure Market by Segment
The study includes a forecast for the global wine label gravure market by type, application, and region.
Wine Label Gravure Market by Type [Value from 2019 to 2031]:
• Ordinary
• Deep
• Multi-Layer
• Others
Wine Label Gravure Market by Application [Value from 2019 to 2031]:
• Liquor Packaging
• Wine Information Anti-Counterfeiting
• Others
Wine Label Gravure Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Wine Label Gravure Market
Due to the growth of the global wine industry, the demand for high quality beautiful wine labels has been on the rise which drives the wine label gravure market growth. Gravure printing, which is popular because of its efficient reproduction and ability to sustain long printing cycles, is the favorite for wine labels. Advanced printing technology and material innovation as well as sustainability in the US, China, Germany, India, and Japan are transforming the market. These regions are advancing to meet the changing consumer needs, eco-friendly issues, and modern technology innovations in the wine industry.
• United States: Trends in premiumization and customization have impacted the wine label gravure market in the United States. Wineries are focusing on elaborate labels to get noticed in a competitive marketplace. For the consumers to get attracted to the products, they need intricate designs, colors and durability which is possible with Gravure printing technology. In addition to that, a lot of producers are looking into eco-friendly solutions for labeling, making recyclable and bio gradable options highly sought after. This new trend of premium wines along with innovative packaging is surely going to boost the demand for wine label gravure in coming years.
• China: ChinaÄX%$%Xs wine industry is on the rise, and so are the requirements for premium wine labels. The increasing domestic production and interest in foreign wines is supporting the wine label gravure market in China. Manufacturers are applying gravure printing techniques to create labels that look elegant and genuine. There is also a growing shift towards sustainable practices, with an increasing number of wine producers using recyclable materials for labels. These factors combined with ChinaÄX%$%Xs premium wine upgrades in consumptions, and advancements in printer technology, are creating a brave new world for wine label gravure printing China.
• Germany: Germany, known for its wine production, is seeing the expansion of innovation and investment in the wine label gravure market. The country’s wine industry is marketing its products by spending more on branding and sophisticated label designs using gravure printing on labels. Eco-friendly labels are also trending in the German market, so there is greater attention to biodegradable and recyclable labels in particular. Besides, German wineries are using more digital gravure printing which improves the accuracy of labels, enhances efficiency, and eliminates excess materials. In view of the rising demand for premium products, German wine producers are taking advantage of the ability to produce customized labels using gravure printing, and they expect to have better brand appeal because many of them want premium quality labels.
• India: In India, wine consumption is increasing alongside the production of wine, causing a rise in the dollar value of imported wine and investment towards high quality label manufacturing for Indian wines. IndiaÄX%$%Xs wine producers are incorporating gravure printing to achieve stunning and long lasting labels, while simultaneously starting to care for the environment by using sustainable materials for labels. Furthermore, the wine industry is also shifting towards the premium product side of the market which in turn drives the consumption demand and need for intricate expensive labeling. The Indian wine producers would be able to better position their products within the emerging competition with the introduction of gravure printing.
• Japan: The production of wine is increasing in Japan along with steady growth in the economy. Japanese wine producers are getting projected to utilize the gravure printing technique which assures the quality and will further enhance the brand in Japan and abroad. There is also greater concern regarding the environment, which drives producers to adopt green materials for the labels. The innovative spirit is evident in Japan where wine producers readily use gravure printing for highly detailed and custom designs that capture the attention of the buyers. It is estimated that Japan will expand in the wine industry which will create more opportunities for advancement of gravure printing for wine labeling.
Features of the Global Wine Label Gravure Market
Market Size Estimates: Wine label gravure market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Wine label gravure market size by type, application, and region in terms of value ($B).
Regional Analysis: Wine label gravure market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the wine label gravure market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the wine label gravure market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for wine label gravure market?
Answer: The global wine label gravure market is expected to grow with a CAGR of 4.6% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the wine label gravure market?
Answer: The major drivers for this market are the rising demand for premium & attractive packaging, the growing wine industry, and the increasing focus on sustainability.
Q3. What are the major segments for wine label gravure market?
Answer: The future of the wine label gravure market looks promising with opportunities in the liquor packaging and wine information anti-counterfeiting markets.
Q4. Who are the key wine label gravure market companies?
Answer: Some of the key wine label gravure companies are as follows:
• Flint Group
• Kodak
• BOBST
• Huangshan Jinggong Gravure Cylinder
• Tresu Group
• Jiaxing Haoneng Packing
• KKL-europe
Q5. Which wine label gravure market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, multi-layer is expected to witness the highest growth over the forecast period.
Q6. In wine label gravure market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, Europe is expected to witness the highest growth over the forecast period.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the wine label gravure market by type (ordinary, deep, multi-layer, and others), application (liquor packaging, wine information anti-counterfeiting, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Wine Label Gravure Market, Wine Label Gravure Market Size, Wine Label Gravure Market Growth, Wine Label Gravure Market Analysis, Wine Label Gravure Market Report, Wine Label Gravure Market Share, Wine Label Gravure Market Trends, Wine Label Gravure Market Forecast, Wine Label Gravure Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.