Water Purifier Trends and Forecast
The future of the global water purifier market looks promising with opportunities in the portable and non portable markets. The global water purifier market is expected to reach an estimated $52.7 billion by 2030 with a CAGR of 7.1% from 2024 to 2030. The major drivers for this market are rising disposable income in emerging nations, an increase in the availability of safe water by municipalities, and a rising need for water recycling treatments.
• Lucintel forecasts that, within the technology category, RO will remain the largest segment over the forecast period because it can remove dissolved materials from water up to 97%–98% by using a semi-permeable membrane, high water contamination levels, and a sizable consumer base.
• In terms of regions, APAC will remain the largest region over the forecast period due to the increasing prevalence of waterborne illnesses and rising consciousness of health risks in this region.
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Emerging Trends in the Water Purifier Market
The landscape of the water purifier market keeps changing with new innovations and new needs of customers.
• Smart Water Purification Systems: The inclusion of IoT and AI technologies makes it possible to monitor and adjust the system at any time, as well as provide the results of the water quality to its users, increasing efficiency.
• Eco-Friendly Solutions: The lack of eco-friendly materials and energy-efficient technology is no longer a challenge, as there is a growing concern for the environment and government regulations.
• Affordable Compact Designs: New, inexpensive, and small models are emerging, making it easier for more people to use water purification systems, particularly in developing countries.
• Advanced Filtration Technologies: With the introduction of modern filtration systems, we see newer technology, such as multifaceted and hybrid filtration, which achieves better contamination removal and quality of water.
• Mineral Enhancement Features: More recent types of purifiers use mineral enhancement techniques to improve the taste of the water, and they are also more beneficial for health.
By making systems for water purification more functional and meeting the new approaches of consumers, these trends are changing the water purifier market.
Recent Developments in the Water Purifier Market
The latest trends in the water purifier industry are shifting towards increased functionality and usability for users.
• Smart Purifiers with IoT Integration: Smart purifiers developing a unique IoT network outlet revolutionize systems, allowing users to operate them from anywhere and monitor water conditions at any particular time.
• Eco-Friendly Materials: Water purifier manufacturers are gradually adopting eco-friendly materials to offset their carbon footprint in line with global sustainable efforts and the trend of customers purchasing green products.
• Affordable Purification Solutions: New models targeted at low affordability are emerging, making high-end water purification technologies accessible to the majority, including in developed countries where inexpensive solutions are needed.
• Advanced Filtration Systems: Dual and multifactorial filtration technologies are being integrated into the latest purifiers, thereby increasing the range of pollutants that can be removed from water and enhancing safety.
• Mineral Enhancement Technology: New technologies in water purifiers today include the addition of minerals, enriching the water with external minerals after purification, which improves taste and offers additional health benefits to consumers.
Such developments, aimed at increasing efficiency, availability, and sustainability, lead to significant revolutions in the market and cater to the distinct necessities of consumers.
Strategic Growth Opportunities for Water Purifier Market
The water purifier market is experiencing remarkable growth due to increasing concern over water quality and rising income levels. The focus on health and sanitation offers numerous strategic avenues for growth across various segments of the market.
• Residential: The residential segment remains the backbone of the water purifier market. With increased awareness of waterborne diseases, there is more investment in affordable household purification systems for drinking, cooking, and bathing.
• Commercial: Hotels, restaurants, and office markets are profitable areas within the water purifier market that are expanding. Such places require effective systems to maintain water hygiene for personnel and clientele.
• Industrial: Certain categories of industries, such as food and beverage, pharmaceuticals, and electronics, have specific water quality requirements essential to their processes. These industries have begun using sophisticated water purification systems to meet stringent quality regulations.
• Healthcare: Healthcare facilities like hospitals and clinics are purchasing modern water purifiers to control hospital-acquired infections and create a safe environment for both patients and staff.
• Rural Areas: The demand for water purifiers is increasing in rural regions due to government initiatives and greater awareness. Affordable and handy products are vital to meet the needs of regions facing challenges related to water safety and scarcity.
For a cleaner world, this growth opportunity is directed, in one singular dimension, towards market expansion for water purifiers. Rapid industrialization, the adoption of new technologies, and changing lifestyles create favorable conditions for market growth.
Water Purifier Market Driver and Challenges
The global market for water purifiers is multi-faceted, comprising interrelated aspects such as technology, economy, and regulation. These aspects can act as drivers or sources of challenges, determining the direction of the market.
The factors responsible for driving the water purifier market include:
• Technological Changes: Improvements in methods of purifying water, such as reverse osmosis filtration, ultraviolet purification, and even nanotechnologies, have enabled the design of better water-purifying devices.
• Increasing Disposable Income: With rising income levels, consumers are willing to pay for better quality water purification methods that offer greater health benefits and convenience.
• Rising Urban Population: The increasing number of people living in urban areas has created a greater demand for safe drinking water, thereby expanding the water purification market.
• Increased Health Awareness: People are becoming more aware of the dangers posed by dirty water, leading to a greater urge to purchase water purifiers.
• Government Regulations: Government policies advocating for safe drinking water have contributed to the growth of the market for certified water purifiers that meet regulations.
Challenges in the water purifier market include:
• Cost of Water Purifiers: The initial cost of purchasing a water purifier can limit access for some individuals, especially in low-income areas.
• Costs of Maintenance and Operation: The need to frequently replace filters and perform repairs can increase operating costs, making the unit less appealing to some users.
• Inadequate Awareness and Education: In some regions, many residents are unaware of the benefits of water purification and the dangers posed by contaminated water.
It is the cumulative effects of these drivers and challenges that influence the water purifier market. Although increasing consumer demand and innovation are spurring growth, issues related to cost and awareness present threats that need to be addressed for the continued growth of the market.
List of Water Purifier Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies water purifier companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the water purifier companies profiled in this report include-
• Halo Source
• Kent Ro System
• A. O. Smith Corporation
• LG Electronics
• Suez Water Technologies & Solutions
• Panasonic Corporation
• Tata Chemicals
• Best Water Technology
• Eureka Forbes
• Amway Corporation
Water Purifier by Segment
The study includes a forecast for the global water purifier by technology, portability, application, and region.
Water Purifier Market by Technology [Analysis by Value from 2018 to 2030]:
• UV
• RO
• Gravity Based
Water Purifier Market by Portability [Analysis by Value from 2018 to 2030]:
• Portable
• Non Portable
Water Purifier Market by Application [Analysis by Value from 2018 to 2030]:
• Residential
• Commercial
• Industrial
• Others
Water Purifier Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Water Purifier Market
With rising global concern about the quality and safety of water, remarkable developments have been observed in the water purifier market. Different regions are responding to their specific constraints and the availability of technologies, resulting in advancements and changes in the market.
• United States: There has been a notable increase in the acquisition of smart water purifiers with IoT capabilities. These devices feature advanced functions, including monitoring water quality through mobile devices for user comfort and safety.
• China: In China, there is a shift towards more effective filtration methods, including multi-stage filtration systems. This development addresses growing concerns about industrial pollutants and contaminants in urban centers.
• Germany: Germany is focusing on the development of dry-ecology water filters made with natural materials and energy-saving environmental technology. This aligns with the global trend of the country preserving the environment and reducing carbon emissions.
• India: The market in India is witnessing the emergence of low-cost, relatively small water purifying devices that meet a significant need in rural and semi-urban areas. UV and RO technologies are commonly integrated into these water treatment systems to safeguard public health.
• Japan: Japan is also introducing stylish and innovative water purifiers equipped with health-enhancing functions, including filtration and mineral addition. These systems cater to health-conscious consumers willing to spend extra for better-tasting and safe water.
Features of the Global Water Purifier Market
Market Size Estimates: Water purifier market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Water purifier market size by technology, portability, application, and region in terms of value ($B).
Regional Analysis: Water purifier market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different technology, portability, application, and regions for the water purifier market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the water purifier market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q.1 What is the water purifier market size?
Answer: The global water purifier market is expected to reach an estimated $52.7 billion by 2030.
Q.2 What is the growth forecast for water purifier market?
Answer: The global water purifier market is expected to grow with a CAGR of 7.1% from 2024 to 2030.
Q.3 What are the major drivers influencing the growth of the water purifier market?
Answer: The major drivers for this market are rising disposable income in emerging nations, increase in availability of safe water by municipalities, and rising need of water recycling treatments.
Q4. What are the major segments for water purifier market?
Answer: The future of the global water purifier market looks promising with opportunities in the portable and non portable markets.
Q5. Who are the key water purifier market companies?
Answer: Some of the key water purifier companies are as follows:
• Halo Source
• Kent Ro System
• A. O. Smith Corporation
• LG Electronics
• Suez Water Technologies & Solutions
• Panasonic Corporation
• Tata Chemicals
• Best Water Technology
• Eureka Forbes
• Amway Corporation
Q6. Which water purifier market segment will be the largest in future?
Answer: Lucintel forecasts that RO will remain the largest segment over the forecast period because it can remove dissolved materials from water up to 97%–98% by using a semi-permeable membrane, high water contamination levels and a sizable consumer base.
Q7. In water purifier market, which region is expected to be the largest in next 5 years?
Answer: APAC will remain the largest region over the forecast period due to increasing prevalence of waterborne illnesses and rising consciousness of health risks in this region.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the water purifier market by technology (UV, RO, and gravity based), portability (portable and non portable), application (residential, commercial, industrial, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Water Purifier Market, Water Purifier Market Size, Water Purifier Market Growth, Water Purifier Market Analysis, Water Purifier Market Report, Water Purifier Market Share, Water Purifier Market Trends, Water Purifier Market Forecast, Water Purifier Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.