Under Eye Serum Trends and Forecast
The future of the global under eye serum market looks promising with opportunities in the supermarket/hypermarket, specialty store, and online retail markets. The global under eye serum market is expected to reach an estimated $6.7 billion by 2030 with a CAGR of 11.2% from 2024 to 2030. The major drivers for this market are the rising prevalence of under eye skin issues, increasing awareness regarding the importance of under eye skincare, and enhancements in product innovation and improvements in packaging.
• Lucintel forecasts that, within the product type category, the cream will remain the largest segment over the forecast period due to its rich texture and hydrating properties.
• Within the distribution channel category, online retail will remain the largest segment.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to rising pollution levels, increasing awareness regarding anti-aging products, and growing spending on personal care products.
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Emerging Trends in the Under Eye Serum Market
The future of the under-eye serum market is shaped by several emerging trends. These trends reflect changes in consumer preferences and technological advancements in skincare.
• Natural and Organic Ingredients: A new direction has emerged, with consumers demanding chemical-free products, leading to the rise of serums made using natural or organic materials. Brands are now using botanical extracts and sustainable sourcing to innovate in response to this trend.
• Personalization and Customization: Personalized under-eye serums have become popular, as brands offer different varieties depending on customersÄX%$%X skin types. This trend is supported by advances in diagnostic tools, which lead to increased demand for personalized products.
• Technological Advancements: Enhancements in the effectiveness of these cosmetics include innovations such as microencapsulation and advanced delivery systems (Peters, 2016). These technologies improve the absorption of ingredients into the skin and ensure they work only where they are needed, such as reducing puffiness and dark circles around the eyes.
• Sustainability and Eco-friendly Packaging: An increasing number of customers prefer eco-friendly products. Companies are responding by making their packaging recyclable (Chauhan, 2020). Purchases are now influenced mostly by environmental considerations—another reason why many businesses have adopted these practices to satisfy customersÄX%$%X needs.
• Integration with Digital Health Tools: The integration of skincare and digital health tools, such as mobile apps used for tracking skin health, is becoming more common. Users can monitor their skin condition with this technology and receive personalized recommendations regarding under-eye serums.
These trends reflect consumer preferences for natural, customized, and sustainable products, as well as recent technological advancements that are transforming the under-eye serum market.
Recent Developments in the Under Eye Serum Market
The trajectory of the under-eye serum market has seen several notable developments. This is evident in the industry’s response to changing consumer demands and market dynamics.
• Innovations in Ingredients: The ingredient composition of under-eye serums has evolved, with more advanced elements like retinoids, peptides, and hyaluronic acid being incorporated. These innovations are designed to increase effectiveness in reducing dark circles and puffiness.
• Rise of Direct-to-Consumer Brands: Direct-to-consumer (DTC) brands have gained popularity in this market. These brands deliver personalized products via online platforms, engaging directly with consumers while avoiding traditional retail channels. This model creates distinct customer experiences.
• Increased Focus on Clean Beauty: A growing trend toward clean beauty is evident in the under-eye serum market, where there is an emphasis on products free from harmful chemicals. To meet the demand for safer skincare options, brands are focusing on transparency regarding ingredient sourcing and formulation safety.
• Expansion into Emerging Markets: Companies are expanding into emerging markets due to rising disposable incomes and changing beauty ideals. In these markets, companies are adjusting their production approaches to cater to local tastes and utilizing regional distribution networks.
• Collaborations and Partnerships: Skincare brands are increasingly collaborating with dermatologists and influencers. Through such partnerships, brands gain credibility, enhance product visibility, and reach a wider audience via trusted endorsements.
These developments are influencing the under-eye serum market by driving innovation, expanding consumer reach, and aligning with trends favoring clean and customized beauty products.
Strategic Growth Opportunities for Under Eye Serum Market
Within various applications, there are several strategic growth opportunities in the under-eye serum market. These opportunities reflect changes in consumer needs and evolving market conditions.
• E-commerce Expansion: The growth of e-commerce provides a significant opportunity for global access to under-eye serums from major brands. Online platforms allow for direct customer interaction, resulting in increased sales and building brand loyalty.
• Growth in the Premium Segment: The demand for premium under-eye serums with advanced formulations and high-quality ingredients is growing. Companies can capture higher margins through this segment, targeting customers who seek effective, luxurious skincare solutions.
• Innovative Formulations: Brands can gain a competitive advantage by developing innovative formulations, such as serums with multiple benefits or advanced delivery systems. Offering new solutions to address different skin concerns can help brands create their own unique identity.
• Collaborations with Dermatologists: Collaborating with dermatologists and skincare consultants enhances credibility and marketability. These collaborations lead to science-based product lines that increase consumer confidence.
• Expansion into Emerging Markets: As new markets open up, they provide opportunities for under-eye serum brands to implement more localized marketing strategies and offer tailored products. This expansion offers growth potential due to rising disposable incomes and changing beauty standards, among other factors.
These strategic opportunities shape the under-eye serum market by encouraging innovation, increasing market penetration, and aligning with consumer preferences for high-end, effective skincare solutions.
Under Eye Serum Market Driver and Challenges
The under-eye serum market thrives on various drivers and faces several challenges that affect its growth and development. These factors include technological advancements, economic conditions, and regulatory requirements.
The factors driving the under-eye serum market include:
•Growing Consumer Awareness: Awareness of skincare benefits, particularly under-eye serums, has made them increasingly popular. Consumers are more informed about ingredients and now seek products that address issues like dark circles and puffiness.
•Ingredients: The effectiveness of under-eye serums is improved by new developments in active ingredients such as peptides and antioxidants. These advancements enhance product performance and consumer satisfaction.
•Skincare Personalization Boom: The trend towards personalized skincare continues to drive the under-eye serum market. Products that can be customized for individual skin needs provide better results, appealing to a broader audience.
•E-commerce Expansion: Online sales channels offer opportunities for direct interaction between brands and their customers, improving personalized shopping experiences. The growth of e-commerce platforms makes it easier for consumers to access under-eye serums, reaching more people through this medium.
•Clean Beauty Focus: The increasing demand for clean beauty has created a need for under-eye serums made with safe, non-toxic ingredients. There is growing consumer interest in products that align with environmental values and support sound health practices.
Challenges in the under-eye serum market include:
•Tough Competition: Numerous brands compete in the same market space with similar products. To succeed in crowded markets, brands must continuously innovate and adopt successful marketing strategies.
•Regulatory Compliance: Adhering to strict regulatory requirements in cosmetics can be challenging. Companies must meet safety and efficacy standards to avoid financial or legal consequences for selling substandard products.
•Consumer Skepticism: Consumers are increasingly skeptical about the effectiveness of skincare products. This calls for transparent communication from brands, supported by clinical evidence to build trust among targeted buyers.
Consumer awareness and technological advancements are driving the under-eye serum market, but competition, regulation, and customer skepticism present challenges. To ensure market growth, these drivers and challenges must be addressed effectively.
List of Under Eye Serum Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies under eye serum companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the under eye serum companies profiled in this report include-
• Estee Lauder
• LÄX%$%XOréal
• Shiseido
• P&G
• Unilever
• LVMH
• Chanel
Under Eye Serum by Segment
The study includes a forecast for the global under eye serum by product type, ingredient type, distribution channel, end use, and region.
Under Eye Serum Market by Product Type [Analysis by Value from 2018 to 2030]:
• Creams
• Gels
• Serums
• Others
Under Eye Serum Market by Ingredient Type [Analysis by Value from 2018 to 2030]:
• Retinols
• Vitamin C
• Hyaluronic Acid
• Caffeine
• Ceramides
• Peptides
• Others
Under Eye Serum Market by Distribution Channel [Analysis by Value from 2018 to 2030]:
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Others
Under Eye Serum Market by End Use [Analysis by Value from 2018 to 2030]:
• Women
• Men
• Unisex
Under Eye Serum Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Under Eye Serum Market
The under-eye serum market is rapidly evolving, driven by increased consumer awareness and demand for advanced skincare solutions. Market growth has been fueled by innovations in formulations, concerns about aging, and rising disposable income levels. Below are some recent developments in major markets:
• United States: The under-eye serum market in the United States has seen an increase in demand for products with multiple functions, such as hydrating and anti-aging effects. Manufacturers are increasingly using natural organic ingredients to appeal to health-conscious and eco-aware customers. Personalized skincare solutions are also on the rise, alongside innovations in delivery systems.
• China: In China, there is a wider range of under-eye serum options due to changes in lifestyle brought about by rising incomes and the expansion of the middle class. A notable shift is occurring towards premium and international brands, as consumers seek effective solutions for dark circles and puffiness. E-commerce platforms are becoming vital distribution channels.
• Germany: German consumers are more interested in the scientific proof behind ingredients used in skincare, as well as sustainable packaging. As advanced active ingredients like peptides and hyaluronic acid gain prominence, the market continues to grow. This has led to new product offerings that comply with stringent safety standards set by regulators.
• India: The under-eye serum segment in India continues to expand, driven by increasing awareness of skincare benefits among consumers. Products tailored to specific concerns, such as pigmentation or dark circles, are becoming highly sought after. There is a rising preference, particularly among a diverse consumer base, for affordable yet effective options.
• Japan: Japanese consumers prefer light, non-greasy formulas when it comes to under-eye serums. This trend is largely influenced by local cultural beauty practices (Harris, 2020). Japanese customers appreciate high-quality ingredients and innovative formulations, which align with their desire for visible results that promote overall well-being.
Features of the Global Under Eye Serum Market
Market Size Estimates: Under eye serum market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Under eye serum market size by various segments, such as by product type, ingredient type, distribution channel, end use, and region in terms of value ($B).
Regional Analysis: Under eye serum market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different product types, ingredient types, distribution channels, end uses, and regions for the under eye serum market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the under eye serum market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What is the under eye serum market size?
Answer: The global under eye serum market is expected to reach an estimated $6.7 billion by 2030.
Q2. What is the growth forecast for under eye serum market?
Answer: The global under eye serum market is expected to grow with a CAGR of 11.2% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the under eye serum market?
Answer: The major drivers for this market are the rising prevalence of under eye skin issues, increasing awareness regarding the importance of under eye skincare enhancements in product innovation, and improvements in packaging.
Q4. What are the major segments for under eye serum market?
Answer: The future of the under eye serum market looks promising with opportunities in the supermarket/hypermarket, specialty store, and online retail markets.
Q5. Who are the key under eye serum market companies?
Answer: Some of the key under eye serum companies are as follows:
• Estee Lauder
• LÄX%$%XOréal
• Shiseido
• P&G
• Unilever
• LVMH
• Chanel
Q6. Which under eye serum market segment will be the largest in the future?
Answer: Lucintel forecasts that cream will remain the largest segment over the forecast period due to its rich texture and hydrating properties.
Q7. In under eye serum market, which region is expected to be the largest in the next 5 years?
Answer: North America is expected to witness the highest growth over the forecast period due to rising pollution levels, increasing awareness regarding anti-aging products, and growing spending on personal care products.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the under eye serum market by product type (creams, gels, serums, and others), ingredient type (retinols, vitamin C, hyaluronic acid, caffeine, ceramides, peptides, and others), distribution channel (supermarkets/hypermarkets, specialty stores, online retail, and others), end use (women, men, and unisex), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Under Eye Serum Market, Under Eye Serum Market Size, Under Eye Serum Market Growth, Under Eye Serum Market Analysis, Under Eye Serum Market Report, Under Eye Serum Market Share, Under Eye Serum Market Trends, Under Eye Serum Market Forecast, Under Eye Serum Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.