Toy Testing and Certification Market Trends and Forecast
The future of the global toy testing and certification market looks promising with opportunities in the electric toys, stuffed toys, and plastic toys markets. The global toy testing and certification market is expected to grow with a CAGR of 6.1% from 2025 to 2031. The major drivers for this market are the increasing demand for safe toys, the rising focus on child safety regulations, and the growing awareness of product quality standards.
• Lucintel forecasts that, within the type category, flame retardant is expected to witness the highest growth over the forecast period.
• Within the application category, electric is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.
Emerging Trends in the Toy Testing and Certification Market
The market for toy testing and certification is experiencing various upcoming trends as a result of higher consumer awareness, changing regulatory conditions, and expanding demand for secure and environmentally friendly toys. Such trends are remolding the industry and opening opportunities for innovation and expansion. While firms attempt to comply with stricter safety standards, new technologies and procedures are appearing to make sure that toys are secure for children.
• More Emphasis on Non-toxic and Eco-friendly Materials: There is a movement towards the use of non-toxic and eco-friendly materials in the manufacture of toys, with growing consumer pressure for sustainable and environmentally friendly products. Manufacturers are also testing toys more and more for toxic chemicals like lead, phthalates, and BPA to guarantee safety compliance in line with safety standards such as REACH and CPSIA. Demand for "green" labels and eco-friendly certification is also increasing. This is prompting increased testing for environmental safety, which urges businesses to come up with safer, biodegradable, and reusable materials.
• Application of Advanced Technologies for Testing: The market for toy testing and certification is being driven by the application of advanced technologies, including artificial intelligence (AI), robotics, and automated testing systems. These technologies enhance the efficacy and precision of testing processes, allowing speedier and more accurate certifications. For instance, computerized testing systems have the ability to mimic real-world environments, like mechanical stress and impact, in order to evaluate the safety and durability of toys. Computerized testing systems are minimizing human errors and maximizing the testing laboratoryÄX%$%Xs capacity, such that products comply with safety requirements within a shorter period.
• Tighter Regulatory Standards: Authorities across the globe are implementing stricter regulatory standards for toy safety in order to shield children from potential risks. In the United States, Europe, and Asia, new legislation and amendments to current regulations are being implemented, heightening the requirement for toy producers to meet more stringent safety standards. Consequently, there is more demand for third-party testing and certification services to guarantee that products comply with current legal standards. Manufacturers are putting money into more stringent testing protocols and receiving several certifications to compete in the global market.
• Growth of Testing Services in Developing Markets: As the toy production industry is growing in developing countries such as India and Southeast Asia, the demand for toy testing and certification services is growing. Domestic manufacturers within these countries are looking for international certifications to reach Western markets, where standards for safety are strict. As these regions grow as toy exporters, the need for accredited testing facilities and certification bodies is also rising. This expansion is creating opportunities for testing service providers to set up operations in emerging markets and offer affordable, efficient testing solutions for local manufacturers.
• Integration of Online Certification Platforms: Online platforms are being increasingly used to streamline the toy testing and certification process. Companies can now electronically submit products for testing, monitor certification progress, and receive results electronically. Such portals provide higher levels of transparency, eliminate paperwork, and make certification more efficient. They also facilitate easier handling of intricate regulations for different markets. This shift is increasing accessibility, particularly for SMEs who lack direct access to conventional test labs.
New trends like the growing emphasis on sustainable materials, new testing technologies, more stringent regulatory requirements, the growth of testing services in developing countries, and the alignment of online certification platforms are transforming the toy testing and certification industry. These trends inspire innovation, enhance safety features, and offer fresh growth prospects for manufacturers and testing service providers.
Recent Development in the Toy Testing and Certification Market
A number of significant developments are transforming the market for toy testing and certification as manufacturers seek to comply with changing safety standards and consumer demands. These developments illustrate technological advancements, changes in regulation, and the increasing need for safer and greener toys. The following developments are essential in determining the market growth and trend.
• Advanced Testing Technologies: Technological advancements in testing technologies, including AI-based systems and automated testing procedures, have revolutionized the efficiency and accuracy of toy safety testing. These technologies allow manufacturers to test toys for durability, chemistry, and other safety risks more effectively. The application of these new systems is cutting down testing time while improving reliability, to the advantage of manufacturers through faster access to the market and better-quality products.
• Expansion of Third-party Certification Services: The growth of regulatory standards and consumer knowledge has resulted in heightened demand for third-party certification service. Third-party testing labs are becoming more established as they yield objective, certified reports that support toy safety verification. This has become vital in ensuring transparency and confidence between businesses and consumers. Third-party certificates like CE, ASTM, and ISO have also become necessary tools for manufacturers as they venture to international markets with the aim of satisfying high-end safety standards.
• Change towards Environment-Friendly and Non-Poisonous Toys: There has been a huge movement toward sustainable and non-toxic toys, led by customer preference for safe, environment-friendly products. In response to this trend, manufacturers are testing more for toxic chemicals and obtaining certifications that confirm their toys are safe and environmentally friendly. This has created new opportunities for certifications that specialize in sustainable materials and processes, expanding further the toy testing and certification market.
• Tighter Safety Regulation Enforcement: Governing authorities across the globe are implementing tighter toy safety regulations, boosting the demand for certification services. Authorizing agencies are becoming stricter with their standards for toy materials, mechanical integrity, and chemical makeup in order to protect children. With tightening laws, companies are spending money on more rigorous testing and certification procedures to comply with changing legal obligations, guaranteeing conformity and evading fines.
• Growth of Testing Services in Emerging Economies: Emerging markets, especially in Asia and Africa, are witnessing growth in the toy testing and certification industry. With these countries becoming key toy producers and exporters, demand for local testing services is increasing. Testing and certification firms are opening branches in these countries to provide low-cost, effective services that suit local manufacturers. This trend is enhancing the availability of certification services in emerging economies, enabling manufacturers to access international safety standards more conveniently.
Some of the most important developments, such as advancements in testing technologies, the expansion of third-party certification services, the transition towards sustainable toys, enhanced regulatory enforcement, and the widening of testing services to developing economies, are actually having a profound impact on the toy testing and certification market. These changes are making toys safer, more environmentally friendly, and in line with global safety standards, and, as a consequence, driving the market.
Strategic Growth Opportunities in the Toy Testing and Certification Market
With the toy industry still expanding worldwide, there are several strategic growth opportunities within the toy testing and certification market. The opportunities are fueled by heightening safety concerns, changing consumer tastes, and more stringent regulatory environments. Certification agencies and manufacturers alike are seeking means to take advantage of these opportunities to increase their market influence.
• Eco-friendly Toy Testing and Certification: As consumers increasingly demand environmentally friendly toys, there is a growing market for testing and certification firms to specialize in non-toxic and sustainable material testing. Manufacturers are looking more and more to use renewable materials and chemicals when producing toys, and certification organizations can help provide assurance that these assertions are true. Certification agencies can differentiate their businesses and keep up with the emerging trend for green toys by providing eco-friendly certification services.
• Growth in Emerging Markets: Emerging markets in Asia and Africa offer major opportunities for growth for the toy testing and certification industry. With toy manufacturing on the rise in these markets, demand for certification services to access international safety standards is on the increase. Through increased testing facilities in these markets, providers of these services can capitalize on the increasing number of manufacturers accessing global certifications. This expansion enables testing firms to assist domestic enterprises in achieving the high standards of safety demanded for foreign trade.
• Technology Integration for Efficient Certification: The combination of digital technologies in the certification process offers possibilities for service providers to make the testing and certification process more streamlined. Web-based solutions that enable manufacturers to upload products for testing, monitor progress, and get digital certificates can largely enhance efficiency. More use of automated testing and AI technologies can further lower costs and enhance accuracy, giving companies with such advanced services a competitive advantage.
• Focus on Compliance with New Regulatory Standards: With increasingly stringent toy safety regulations around the world, testing and certification agencies have a chance to assist manufacturers in meeting these new requirements. Agencies that have expertise in dealing with complicated regulations like REACH, CPSIA, and EN 71 can provide useful services to manufacturers who want to penetrate new markets. By anticipating regulatory updates and providing compliance expertise, testing agencies can become go-to partners for toy manufacturers.
• Consumer Certification and Awareness Demand: Growing consumer awareness of the need for toy safety has created mounting demand for certification from reputable bodies. Testing agencies can capitalize on this trend by emphasizing consumer-visible certifications that guarantee parents and caregivers that the toys they buy are safe. By providing visible, reputable certifications, businesses can satisfy the growing consumer demand for safe, high-quality toys and capture market share.
Strategic growth prospects in the toy testing and certification industry are specialization in green certification, growth in emerging markets, integration of digital technologies, compliance with new regulatory requirements, and taking advantage of consumer awareness. By taking advantage of these opportunities, testing agencies can be at the forefront of ensuring toy safety and responding to the increasing global demand for certified, high-quality products.
Toy Testing and Certification Market Driver and Challenges
The toy testing and certification market is affected by different technological, economic, and regulatory drivers and challenges. Knowledge of these drivers and challenges is critical to companies that want to navigate through the intricacies of the industry. The below are the most important drivers and challenges shaping the growth and development of the market.
The factors responsible for driving the toy testing and certification market include:
1. Technological Developments in Testing: Technology innovations in testing such as automation, AI, and digital certification platforms are fueling growth in the toy testing and certification industry. The technologies make testing more efficient and accurate and accelerate compliance with safety standards faster. AI and robotics integration into testing facilities enables manufacturers to eliminate human error, streamline certification processes, and enhance safety verification procedures, facilitating faster compliance with safety standards to respond to increased worldwide demand for certified toys.
2. Greater Emphasis on Safety and Compliance: With growing consumer concern over toy safety, manufacturers are focusing on meeting safety standards. Strict regulations and increasing demand for certified products are fueling the demand for thorough testing. This demand is causing testing services to grow, as manufacturers seek means to ensure their products comply with national and international safety standards. This has caused a sharp increase in the number of testing certifications across regions.
3. Government Regulations and Standards: Governments across the globe are introducing more stringent laws for toy safety, which are fueling demand for testing and certification services. Laws such as the CPSIA in the USA, EN 71 in Europe, and JIS in Japan are becoming tighter, compelling companies to make sure their products meet complete compliance. This regulatory drive generates an increased demand for third-party testing services that are accredited, as firms look to achieve legal compliance and prevent expensive recalls.
4. Eco-friendly Toy Consumer Preference: With consumers increasingly seeking non-toxic and environmentally friendly products, manufacturers are embracing sustainable chemicals and materials. Testing and certification organizations are at the forefront of confirming the sustainability and safety of these toys. The increasing focus on green products is fueling the demand for more specialized testing services for hazardous chemical substances like lead, phthalates, and BPA, confirming conformity to environmental safety standards.
5. Globalization of Toy Trade: The globalization of the toy business is on the rise, and thus manufacturers are shipping toys to an increasing number of countries, every one of which has its own safety standards and regulations. This has created increased demand for global certifications, including CE, ISO, and ASTM. Testing companies are taking advantage of this by providing cross-border certification services, allowing manufacturers to meet different safety standards and access a wider market.
Challenges in the toy testing and certification market are:
1. Increasing Certification Costs: The increasing costs of certification, such as testing fees, facility investments, and compliance costs, are a challenge to manufacturers, particularly small and medium-sized enterprises (SMEs). With increasing safety standards, the cost of testing and certification is on the rise, which can be a strain on smaller manufacturers to achieve compliance requirements while keeping their budgets in check.
2. Supply Chain Disruptions: Supply chain disruptions like those resulting from the COVID-19 pandemic or trade wars may cause delays in toy testing and certification procedures. Delays may result in postponed product launches and influence manufacturersÄX%$%X capacity to adhere to market entry deadlines. Testing organizations need to adjust to these disruptions by improving flexibility in testing procedures and offering rapid turnaround times to facilitate timely compliance.
3. Complexity of International Regulations: Navigating the intricacy of global regulations poses a major hurdle for manufacturers and testing agencies for toys. Different regions have their own regulations and standards, and these can differ extensively. The manufacturers need to make sure that their products are compliant with all the relevant standards in various markets. Testing agencies need to remain informed about the regulatory changes across several regions, which complicates the certification process.
The certification and testing of toys is driven by technological innovations, growing safety issues, governmental policies, and demand for environmentally friendly items. But manufacturers and testing organizations need strategic planning and flexibility to overcome challenges such as growing certification expenses, supply chain interruptions, and the complexity of overseas regulations. Based on these drivers and challenges, businesses can formulate strategies to cope with the changing environment and address increasing demand for safe, certified toys.
List of Toy Testing and Certification Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies toy testing and certification companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the toy testing and certification companies profiled in this report include-
• SGS
• Eurofins Scientific
• Bureau Veritas
• Intertek
• TUV SUD
• Dekra
• UL Solutions
• QIMA
• TÜV Rheinland
• SATRA
Toy Testing and Certification Market by Segment
The study includes a forecast for the global toy testing and certification market by type, application, and region.
Toy Testing and Certification Market by Type [Value from 2019 to 2031]:
• Physical Testing
• Chemical Testing
• Flame Retardant Testing
• Others
Toy Testing and Certification Market by Application [Value from 2019 to 2031]:
• Electric Toys
• Stuffed Toys
• Plastic Toys
• Others
Toy Testing and Certification Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Toy Testing and Certification Market
The world market for toy testing and certification is recording huge growth, fueled by safety issues, legal mandates, and the increased need for toys. As peopleÄX%$%Xs awareness about toys being safe is increasing, there is a necessity for companies to provide proof of their compliance with multiple global standards for safety. The leading participants in the industry are laying stress on bolstering test and certificate procedures in line with tightened controls. These advancements are particularly important in the United States, China, Germany, India, and Japan, where the market for toys is booming, and safety regulations are changing at a fast pace.
• United States: The toy testing and certification industry in the United States is largely driven by legislation like the Consumer Product Safety Improvement Act (CPSIA), which requires high levels of safety requirements in toys being imported into the country. Current trends in the U.S. are geared towards increasing testing facilities and enhancing certification procedures. The need for certified testing of chemical substances and mechanical hazards in toys has greatly risen. Additionally, companies are investing in new technologies to guarantee that toys comply with current safety standards. Consequently, the market is experiencing a high demand for accredited testing and certification services.
• China: China, being among the worldÄX%$%Xs largest producers of toys, is witnessing growth in the market for toy testing and certification as there is a growing requirement to meet domestic as well as international standards of safety. Chinese producers are emphasizing quality control and acquiring international certifications such as CE, ASTM, and ISO. The increasing importance placed on product safety, both in China and globally, has resulted in tighter domestic regulations and international trade standards. Additionally, Chinese regulators are enhancing enforcement of toy safety regulations, prompting manufacturers to place greater importance on compliance with safety regulations and to control quality of exported toys.
• Germany: Germany is a major force in the European toy testing and certification industry, and there is a strong focus on safety and sustainability. The nation has strict safety standards for toys based on European Union (EU) policies such as EN 71. German producers are putting money into emerging technologies to meet such stringent safety standards. There is also an emerging trend towards the use of sustainable and non-toxic substances in toys, which has caused there to be greater emphasis on harmful chemical testing. The need for third-party testing by independent laboratory certification is on the increase, particularly for toys bound for the U.S. and other countries with strict safety standards.
• India: India is becoming an important toy testing and certification player, fueled by growth in its toy business and increasing consumer demand for safety. As toy exports are growing, Indian producers are placing greater importance on conforming to international safety standards, particularly for entering the Western markets. There is a greater push for chemical, electrical parts, and mechanical hazard testing. Further, efforts are under way by the Indian government to enhance the toy testing facilities, pushing local producers to provide compliance to global safety certifications like ISO and ASTM, which are becoming a prerequisite for international trade.
• Japan: Japan has a reputation for strong safety standards in the toy market, and recent trends in the toy testing and certification market are a testament to this practice. Japanese companies are preoccupied with making sure their items meet domestic regulations as well as international standards like those of the U.S. and the EU. There is also a movement towards the certification of environmentally friendly toys, since Japanese consumers increasingly expect safe, non-toxic, and eco-friendly products. Japan has also been enhancing its testing facilities and operating toy safety certification with greater efficiency to cater to domestic as well as foreign markets.
Features of the Global Toy Testing and Certification Market
Market Size Estimates: Toy testing and certification market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Toy testing and certification market size by type, application, and region in terms of value ($B).
Regional Analysis: Toy testing and certification market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the toy testing and certification market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the toy testing and certification market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for toy testing and certification market?
Answer: The global toy testing and certification market is expected to grow with a CAGR of 6.1% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the toy testing and certification market?
Answer: The major drivers for this market are the increasing demand for safe toys, the rising focus on child safety regulations, and the growing awareness of product quality standards.
Q3. What are the major segments for toy testing and certification market?
Answer: The future of the toy testing and certification market looks promising with opportunities in the electric toys, stuffed toys, and plastic toys markets.
Q4. Who are the key toy testing and certification market companies?
Answer: Some of the key toy testing and certification companies are as follows:
• SGS
• Eurofins Scientific
• Bureau Veritas
• Intertek
• TUV SUD
• Dekra
• UL Solutions
• QIMA
• TÜV Rheinland
• SATRA
Q5. Which toy testing and certification market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, flame retardant is expected to witness the highest growth over the forecast period.
Q6. In toy testing and certification market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, APAC is expected to witness the highest growth over the forecast period.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the toy testing and certification market by type (physical testing, chemical testing, flame retardant testing, and others), application (electric toys, stuffed toys, plastic toys, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Toy Testing and Certification Market, Toy Testing and Certification Market Size, Toy Testing and Certification Market Growth, Toy Testing and Certification Market Analysis, Toy Testing and Certification Market Report, Toy Testing and Certification Market Share, Toy Testing and Certification Market Trends, Toy Testing and Certification Market Forecast, Toy Testing and Certification Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.