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Smart TV Market Trends and Forecast

The future of the global smart TV market looks promising with opportunities in the online and offline distribution channels. The global smart TV market is expected to reach an estimated $369.7 billion by 2028 with a CAGR of 9.7% from 2023 to 2028. The major drivers for this market are increasing disposable income of consumers and easy availability of high-speed internet, coupled with growing consumer demand for web-enabled online platforms across the globe. 
Smart TV Market by Resolution, Screen Size, and Distribution Channel

A more than 150-page report is developed to help in your business decisions. A sample figure with some insights is shown below. 
Smart TV Market by Segments

Smart TV Market by Segment

The study includes trends and forecast for the global smart TV market by resolution, screen size, distribution channel, and region, as follows:

Smart TV Market by Resolution [Shipment Analysis by Value from 2017 to 2028]:

  • 4K UHD TV
  • HDTV
  • Full HD TV
  • 8K TV

Smart TV Market by Screen Size [Shipment Analysis by Value from 2017 to 2028]:

  • Below 32 inches
  • 32 to 45 inches
  • 46 to 55 inches
  • 56 to 65 inches
  • Above 65 inches

Smart TV Market by Distribution Channel [Shipment Analysis by Value from 2017 to 2028]:

  • Online
  • Offline

Smart TV Market by Region [Shipment Analysis by Value from 2017 to 2028]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Smart TV Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, smart TV companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the smart TV companies profiled in this report include-
  • Haier
  • Intex Technologies
  • Koninklijke Philips
  • LG Electronics
  • Panasonic Corporation
  • Samsung Electronics
  • Sansui Electric
  • Sony Corporation
  • TCL Electronics
  • Toshiba Solutions
  • Hisense International

Smart TV Market Insights

  • Lucintel forecasts that full HD TV is expected to remain the segment with the highest growth over the forecast period because of its high-resolution picture quality. Also, full HD TV provides a resolution of 1920 x 1080 pixels, which is considered as the industry baseline.
  • Within this market, offline will remain the largest distribution channel segment as consumers prefer to buy electronic products from brick-and-mortar stores so that they can immediately check the product quality and compare it with other similar products. 
  • APAC will remain the largest segment over the forecast period due to growing adoption of smart televisions along with increasing demand for 4K display technology owing to consumer inclination towards better quality and sleek design.

Features of the Smart TV Market

  • Market Size Estimates: Smart TV market size estimation in terms of value.
  • Trend and Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
  • Segmentation Analysis: Smart TV market size by various segments, such as by resolution, screen size, distribution channel, and region
  • Regional Analysis: Smart TV market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis on growth opportunities in different resolutions, screen sizes, distribution channels, and regions for the smart TV market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape for the smart TV market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

FAQ

Q1. What is the smart TV market size?
Answer: The global smart TV market is expected to reach an estimated $369.7 billion by 2028.
Q2. What is the growth forecast for smart TV market?
Answer: The global smart TV market is expected to grow with a CAGR of 9.7% from 2023 to 2028.
Q3. What are the major drivers influencing the growth of the smart TV market?
Answer: The major drivers for this market are increasing disposable income of the consumers and easy availability of high-speed internet, coupled with growing consumer demand for web-enabled online platforms across the globe. 
Q4. What are the major segments for smart TV market?
Answer: The future of the smart TV market looks promising with opportunities in the online and offline distribution channels.
Q5. Who are the key smart TV companies?
Answer: Some of the key smart TV companies are as follows:
  • Haier
  • Intex Technologies
  • Koninklijke Philips
  • LG Electronics
  • Panasonic Corporation
  • Samsung Electronics
  • Sansui Electric
  • Sony Corporation
  • TCL Electronics
  • Toshiba Solutions
  • Hisense International
Q6. Which smart TV segment will be the largest in future?
Answer: Lucintel forecasts that full HD TV is expected to remain the segment with the highest growth over the forecast period because of its high-resolution picture quality. Also, full HD TV provides a resolution of 1920 x 1080 pixels, which is considered as the industry baseline.
Q7. In smart TV market, which region is expected to be the largest in next 5 years?
Answer: APAC will remain the largest segment over the forecast period due to growing adoption of smart televisions along with increasing demand for 4K display technology owing to consumer inclination towards better quality and sleek design.
Q8. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions

Q.1. What are some of the most promising, high-growth opportunities for the global smart TV market by resolution (4K UHD TV, HDTV, full HD TV, and 8K TV), screen size (below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches), distribution channel (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity did occur in the last five years and how did they impact the industry?
 
For any questions related to smart TV market or related to smart TV companies, smart TV market size, smart TV market share, smart TV market growth, smart TV market research, write Lucintel analyst at email: helpdesk@lucintel.com we will be glad to get back to you soon.
Table of Contents
 
1. Executive Summary
 
2. Global Smart TV Market: Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges 
 
3. Market Trends and Forecast Analysis from 2017 to 2028
3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
3.2: Global Smart TV Market Trends (2017-2022) and Forecast (2023-2028)
3.3: Global Smart TV Market by Resolution 
3.3.1: 4K UHD TV
3.3.2: HDTV
3.3.3: Full HD TV
3.3.4: 8K TV 
3.4: Global Smart TV Market by Screen Size 
3.4.1: Below 32 inches
3.4.2: 32 to 45 inches
3.4.3: 46 to 55 inches
3.4.4 56 to 65 inches
3.4.5 Above 65 inches
3.5: Global Smart TV Market by Distribution Channel 
3.5.1: Online 
3.5.2: Offline 
 
4. Market Trends and Forecast Analysis by Region from 2017 to 2028
4.1: Global Smart TV Market by Region
4.2: North American Smart TV Market
4.2.1: North American Smart TV Market by Resolution: 4K UHD TV, HDTV, Full HD TV, and 8K TV
4.2.2: North American Smart TV Market by Distribution Channel: Online and Offline  
4.3: European Smart TV Market
4.3.1: European Smart TV Market by Resolution: 4K UHD TV, HDTV, Full HD TV, and 8K TV
4.3.2: European Smart TV Market by Distribution Channel: Online and Offline
4.4: APAC Smart TV Market 
4.4.1: APAC Smart TV Market by Resolution: 4K UHD TV, HDTV, Full HD TV, and 8K TV
4.4.2: APAC Smart TV Market by Distribution Channel: Online and Offline
4.5: ROW Smart TV Market 
4.5.1: ROW Smart TV Market by Resolution: 4K UHD TV, HDTV, Full HD TV, and 8K TV
4.5.2: ROW Smart TV Market by Distribution Channel: Online and Offline
 
5. Competitor Analysis  
5.1: Product Portfolio Analysis  
5.2: Operational Integration  
5.3: Porter’s Five Forces Analysis  
 
6. Growth Opportunities and Strategic Analysis  
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Smart TV Market by Resolution 
6.1.2: Growth Opportunities for the Global Smart TV Market by Screen Size 
6.1.3: Growth Opportunities for the Global Smart TV Market by Distribution Channel 
6.1.4: Growth Opportunities for the Global Smart TV Market by Region 
6.2: Emerging Trends in the Global Smart TV Market   
6.3: Strategic Analysis   
6.3.1: New Product Development   
6.3.2: Capacity Expansion of the Global Smart TV Market   
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Smart TV Market      
6.3.4:  Certification and Licensing   
 
7. Company Profiles of Leading Players  
7.1: Haier
7.2: Intex Technologies
7.3: Koninklijke Philips
7.4: LG Electronics
7.5: Panasonic Corporation
7.6: Samsung Electronics
7.7: Sansui Electric
7.8: Sony Corporation
7.9: TCL Electronics
7.10: Toshiba Solutions
7.11: Hisense International
 
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150 - page report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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