Raw Chicken Meat Market Trends and Forecast
The future of the global raw chicken meat market looks promising with opportunities in the food service and retail markets. The global raw chicken meat market is expected to grow with a CAGR of 5.4% from 2025 to 2031. The major drivers for this market are increasing demand for protein-rich meat alternatives, rising popularity of ready-to-cook meat products, and growing consumption of poultry meat.
• Lucintel forecasts that, within the type category, boneless cut raw chicken meat is expected to witness the highest growth over the forecast period.
• Within the application category, food service is expected to witness higher growth due to increasing demand from restaurants.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to rising meat consumption in this region.
Emerging Trends in the Raw Chicken Meat Market
The raw chicken meat market is evolving, driven by consumer demand for healthier, more sustainable options. Below are five key emerging trends that are shaping the industry.
• Sustainability in Poultry Farming: The shift toward sustainable and eco-friendly farming practices is a key trend in the raw chicken meat market. Consumers are increasingly concerned about animal welfare and environmental impact. As a result, producers are adopting organic and free-range farming methods, reducing their carbon footprint, and using environmentally friendly packaging. This trend is particularly strong in Europe and North America.
• Health-Conscious Consumers: As health awareness grows, consumers are seeking leaner, antibiotic-free, and hormone-free chicken products. The demand for organic and natural poultry meat is rising, and producers are responding by offering chicken raised without antibiotics and hormones. This trend is prominent in markets like the U.S., Germany, and Japan, where consumers prioritize health-conscious food choices.
• Technological Advancements in Processing: New processing technologies, such as automation, AI, and improved refrigeration techniques, are revolutionizing the raw chicken meat industry. These advancements improve production efficiency, reduce food waste, and enhance food safety. Automation is also helping companies respond to labor shortages and meet increasing demand for chicken in markets like the U.S. and China.
• Value-Added Products: The demand for convenience and ready-to-eat meals is pushing the market toward value-added chicken products. This includes pre-marinated, pre-cooked, and ready-to-cook products that cater to busy, health-conscious consumers. In countries like India and the U.S., the rise of such products is fueling market growth by offering convenient, high-quality poultry options.
• Focus on Food Safety and Quality Standards: As food safety becomes a global concern, governments and companies are focusing on stricter regulations and quality control measures. This includes ensuring that chicken meat is free from harmful pathogens and contaminants. Countries like China, Germany, and Japan have implemented stronger food safety standards, leading to higher quality products and greater consumer confidence.
These emerging trends are reshaping the raw chicken meat market, with sustainability, health consciousness, and food safety becoming key pillars of the industry. As consumer preferences continue to evolve, the market is adapting by offering more diverse, healthier, and higher-quality products.
Recent Development in the Raw Chicken Meat Market
Recent developments in the raw chicken meat market reflect the industry’s adaptation to changing consumer demands, technological innovations, and regulatory changes. Below are five key developments that have influenced the market.
• Expansion of Organic and Free-Range Offerings: The market for organic and free-range chicken is growing as consumers demand higher-quality, ethically raised poultry. In response, many producers are shifting toward more sustainable farming practices, including non-GMO feed and reduced antibiotic use. This trend is particularly prevalent in markets like the U.S., Germany, and Japan, where consumer expectations for ethically sourced food are rising.
• Advances in Processing Technology: Technological innovations in poultry processing have significantly improved production efficiency, safety, and yield. Automation and AI are helping producers streamline their operations, reduce waste, and enhance the quality of their products. This shift is seen across key markets, including the U.S. and China, where technological upgrades are helping meet growing demand.
• Increase in Convenience Products: The demand for ready-to-cook and value-added chicken products is growing as consumers seek convenience. Manufacturers are responding by offering marinated, pre-cooked, and easy-to-prepare chicken options. This trend is particularly strong in India and the U.S., where busy lifestyles are driving the need for time-saving meal solutions.
• Stronger Focus on Food Safety Regulations: Countries like China, Japan, and Germany have introduced more stringent food safety regulations, which have driven improvements in chicken meat quality. Producers are now required to meet higher standards for pathogen control, traceability, and labeling, which in turn ensures greater consumer confidence in raw chicken products.
• Increased Demand for Locally Sourced Chicken: There is a growing trend towards locally sourced chicken, especially in Japan, where consumers are seeking high-quality, locally produced poultry. This demand for domestic chicken is pushing producers to focus on enhancing the quality and traceability of their products, which is reshaping the market by favoring local supply chains.
These developments reflect the raw chicken meat market’s adaptation to changing consumer needs, technological advancements, and evolving food safety standards. Producers are innovating to meet these demands, ensuring a more sustainable, health-conscious, and efficient industry.
Strategic Growth Opportunities in the Raw Chicken Meat Market
The raw chicken meat market presents several strategic growth opportunities across different applications. Below are five key growth areas that companies can capitalize on to drive market expansion.
• Organic and Free-Range Products: With increasing consumer demand for ethical and sustainable food options, investing in organic and free-range chicken production presents a significant opportunity. Offering these products caters to health-conscious consumers and those concerned with animal welfare. This trend is particularly strong in Europe, North America, and Japan, where consumers are willing to pay a premium for high-quality, responsibly sourced meat.
• Convenience and Ready-to-Cook Products: The rise in demand for convenience foods creates opportunities for producers to develop ready-to-cook, marinated, or pre-cooked chicken products. As busy lifestyles drive the demand for time-saving meal options, especially in markets like India and the U.S., manufacturers can capitalize on this trend by offering convenient, healthy, and flavorful chicken products.
• Technological Innovation in Processing: Investing in advanced poultry processing technologies, such as automation and AI-driven systems, presents growth opportunities. These technologies can improve production efficiency, reduce waste, and enhance food safety, positioning companies to meet the growing demand for high-quality chicken meat. This is particularly important in large markets like China and the U.S., where efficiency is critical to meeting consumer needs.
• Focus on Food Safety and Traceability: The increasing demand for transparency in food sourcing creates opportunities for companies to enhance their food safety protocols and traceability systems. By meeting higher food safety standards, producers can build consumer trust and comply with stricter regulations in countries like China and Japan, where food safety is a top priority.
• Sustainability and Eco-Friendly Practices: As consumers become more environmentally conscious, there is a growing opportunity for poultry producers to adopt more sustainable farming and production practices. This includes reducing environmental impact through energy-efficient systems and responsible water use. Companies that embrace these practices can tap into the eco-conscious consumer base, particularly in Europe and North America.
These growth opportunities are reshaping the raw chicken meat market by driving innovation, improving sustainability, and catering to evolving consumer preferences. By focusing on ethical sourcing, convenience, and technological advancements, companies can strengthen their position in this competitive market.
Raw Chicken Meat Market Driver and Challenges
The raw chicken meat market is influenced by various drivers and challenges, ranging from consumer demand for healthier products to regulatory changes. These factors play a significant role in shaping the market’s growth and future trends.
The factors responsible for driving the raw chicken meat market include:
1. Health-Conscious Consumer Trends: Rising health awareness is driving the demand for leaner, antibiotic-free, and hormone-free chicken. Consumers are increasingly opting for healthier poultry options, and producers are responding by offering organic, free-range, and natural chicken products. This trend is particularly strong in markets like the U.S., Germany, and Japan.
2. Technological Advancements: Innovations in poultry processing technology, including automation and AI, are improving production efficiency, reducing costs, and enhancing food safety. These advancements are helping producers meet rising demand while maintaining high product quality. Technology is a major driver in markets like the U.S. and China, where efficiency is crucial to growth.
3. Sustainability and Ethical Sourcing: The growing focus on sustainability and ethical sourcing is driving demand for organic and free-range chicken. Consumers are increasingly interested in where their food comes from and how it is produced. This is leading producers to adopt more sustainable farming practices, particularly in regions like Europe and North America.
4. Increasing Disposable Income in Developing Markets: As disposable income rises in emerging markets like India and China, demand for protein-rich foods, including chicken, is growing. This has opened new growth avenues for producers, as consumers shift from basic foods to higher-quality meat products.
5. Rising Demand for Convenience: Busy lifestyles are driving the demand for convenient, ready-to-cook, and pre-marinated chicken products. Consumers are looking for time-saving meal options, leading to an increase in the availability of value-added chicken products in markets like the U.S. and India.
Challenges in the raw chicken meat market are:
1. Regulatory Barriers: Different countries have varying regulations regarding food safety, labeling, and poultry farming standards. Navigating these regulations can be challenging for producers, especially when it comes to export markets. For example, countries like China and Japan have stringent requirements for poultry meat, which can hinder market entry.
2. Supply Chain Disruptions: The raw chicken meat industry is vulnerable to supply chain disruptions, including issues related to transportation, labor shortages, and food safety outbreaks. These disruptions can affect the availability and pricing of chicken, leading to market instability.
3. Consumer Perceptions of Poultry Farming: Despite growing demand for poultry, concerns about factory farming, animal welfare, and environmental sustainability continue to pose challenges. Producers need to address these concerns by improving transparency and adopting more sustainable farming practices to maintain consumer trust.
The raw chicken meat market is shaped by various drivers, including health trends, technological advancements, and rising incomes in developing countries. However, challenges such as regulatory barriers and consumer concerns about farming practices must be addressed for sustained growth. Producers who can adapt to these factors will be well-positioned for success in the evolving market.
List of Raw Chicken Meat Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies raw chicken meat companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the raw chicken meat companies profiled in this report include-
• JBS
• Tyson Foods
• Cargill
• BRF
• Mountaire Farms
• New Hope
• Sunner Development
• Koch Foods
• Foster Farms
• Perdue
Raw Chicken Meat Market by Segment
The study includes a forecast for the global raw chicken meat market by type, application, and region.
Raw Chicken Meat Market by Type [Value from 2019 to 2031]:
• Bone-in Cut Raw Chicken Meat
• Boneless Cut Raw Chicken Meat
• Whole Chicken Raw Chicken Meat
Raw Chicken Meat Market by Application [Value from 2019 to 2031]:
• Food Services
• Retail
Raw Chicken Meat Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Raw Chicken Meat Market
The raw chicken meat market has seen significant changes in key countries driven by factors such as changing consumer preferences, technological advancements, and regulatory shifts. As global demand for poultry products continues to rise, countries like the United States, China, Germany, India, and Japan have witnessed evolving trends in production, consumption, and supply chain dynamics. These trends reflect a shift toward more sustainable, healthier, and efficient practices in the industry.
• United States: In the U.S., the raw chicken meat market has expanded due to rising demand for affordable protein options. Consumers are increasingly looking for healthier, antibiotic-free, and organic poultry products. Many poultry producers have adopted advanced technologies to enhance processing efficiency and ensure food safety, contributing to greater market growth. Additionally, regulatory changes surrounding labeling requirements are influencing consumer purchasing decisions.
• China: ChinaÄX%$%Xs raw chicken meat market has seen considerable growth, driven by urbanization and increasing disposable incomes. With the country being the largest producer and consumer of poultry, there has been a shift toward premium and value-added chicken products. Additionally, the government’s focus on food safety and quality standards is reshaping the market by encouraging more transparency and improving supply chain management.
• Germany: GermanyÄX%$%Xs raw chicken meat market is marked by a shift towards organic and sustainably sourced products. Consumers are increasingly demanding higher welfare standards for poultry farming, and there is growing interest in free-range and antibiotic-free chicken. The market is also influenced by government policies promoting sustainability, with producers investing in more eco-friendly practices and processing technologies to meet these expectations.
• India: India’s raw chicken meat market is expanding rapidly due to a growing middle class and rising awareness of the nutritional benefits of poultry. Poultry consumption in urban areas is rising, and producers are focusing on improving production efficiency to meet demand. The market is also witnessing the emergence of value-added products such as marinated and ready-to-cook chicken, catering to busy consumers.
• Japan: In Japan, there is increasing demand for high-quality, locally sourced chicken meat. The raw chicken market is characterized by a preference for fresh, premium products, with growing interest in traditional and gourmet poultry dishes. The government has introduced stringent food safety regulations, encouraging producers to enhance product quality. This focus on quality and safety is reshaping the raw chicken meat market in Japan.
Features of the Global Raw Chicken Meat Market
Market Size Estimates: Raw chicken meat market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Raw chicken meat market size by type, application, and region in terms of value ($B).
Regional Analysis: Raw chicken meat market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the raw chicken meat market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the raw chicken meat market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for raw chicken meat market?
Answer: The global raw chicken meat market is expected to grow with a CAGR of 5.4% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the raw chicken meat market?
Answer: The major drivers for this market are increasing demand for protein-rich meat alternatives, rising popularity of ready-to-cook meat products, and growing consumption of poultry meat.
Q3. What are the major segments for raw chicken meat market?
Answer: The future of the raw chicken meat market looks promising with opportunities in the food service and retail markets.
Q4. Who are the key raw chicken meat market companies?
Answer: Some of the key raw chicken meat companies are as follows:
• JBS
• Tyson Foods
• Cargill
• BRF
• Mountaire Farms
• New Hope
• Sunner Development
• Koch Foods
• Foster Farms
• Perdue
Q5. Which raw chicken meat market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, boneless cut raw chicken meat is expected to witness the highest growth over the forecast period.
Q6. In raw chicken meat market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, APAC is expected to witness the highest growth over the forecast period due to rising meat consumption in this region.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the raw chicken meat market by type (bone-in cut raw chicken meat, boneless cut raw chicken meat, and whole chicken raw chicken meat), application (food services and retail), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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