Close Lucintel Chat
Didn't Find What You're Looking for?
Call us at +1972 636 5056 or write at helpdesk@Lucintel.com
Ask an Expert Provide Custom Requirements Download Sample Report Search Available Reports
  • helpdesk@Lucintel.com
  • |
  • Call Lucintel +1 972 636 5056
  • |
  • Login
  • |
  • Register
  • |
  • Search
  • |
'
...

The Impact of COVID-19 is included in Pet Treat Market Report. Buy it today to get an advantage.

Request the impact of COVID-19 on your product or industry


Pet Treat Trends and Forecast

The future of the global pet treat market looks promising with opportunities in the dog and cat markets. The global pet treat market is expected to grow with a CAGR of 5.9% from 2024 to 2030. The major drivers for this market are increasing awareness about the significance of choosing the right pet food and the rising popularity of organic pet products among consumers.
• Lucintel forecasts that, within the form category, the conventional will remain the larger segment over the forecast period over the forecast period.
• Within the pet type category, the dog will remain the larger segment due to the growing trend of nuclear families and their desire to have dogs for companionship and security is increasing.
• In terms of region, North America will remain the largest region over the forecast period over the forecast period.


A more than 150-page report is developed to help in your business decisions.
Pet Treat Trends and Forecast

Pet Treat by Segment

Emerging Trends in the Pet Treat Market

The pet treat market is undergoing transformative changes as pet ownership continues to rise globally. Owners are increasingly seeking products that prioritize health, sustainability, and convenience. As consumers become more knowledgeable about pet nutrition, manufacturers are adapting to meet these evolving demands. Innovations in product formulations and marketing strategies are driving growth in this sector, with a focus on creating high-quality treats that not only satisfy pets but also align with ownersÄX%$%X values. Below are five emerging trends reshaping the pet treat landscape.

• Natural and Organic Ingredients: There is a growing demand for treats made from natural and organic ingredients, as pet owners prioritize health and wellness for their pets, leading brands to reformulate their products to include cleaner, simpler ingredient lists.
• Personalization and Customization: Consumers are gravitating toward personalized pet treats that cater to specific dietary needs and preferences, prompting companies to offer customizable options that consider factors like breed, age, and health conditions.
• Sustainable Packaging: As environmental concerns rise, many pet treat manufacturers are adopting sustainable packaging solutions that utilize recyclable and biodegradable materials, appealing to eco-conscious consumers and reflecting a broader industry commitment to sustainability.
• Innovative Flavor Profiles: The introduction of unique and exotic flavors in pet treats is becoming increasingly popular, as brands aim to capture the attention of pet owners looking to provide novel experiences for their pets, enhancing their overall enjoyment and satisfaction.
• Subscription Services: The convenience of subscription services is gaining traction in the pet treat market, allowing consumers to receive regular deliveries of their preferred treats, fostering brand loyalty while accommodating busy lifestyles.

The pet treat market is evolving rapidly, driven by trends that emphasize health, sustainability, and convenience. As pet owners become more discerning, companies must adapt and innovate to meet these demands, ultimately shaping a more conscientious and dynamic market.
Emerging Trends in the Pet Treat Market

Recent Developments in the Pet Treat Market

The pet treat market is rapidly evolving, driven by a combination of consumer preferences, advancements in technology, and a heightened focus on pet health and wellness. As pet ownership continues to rise globally, owners are increasingly seeking high-quality, nutritious treats that align with their petsÄX%$%X dietary needs and their own values. From innovative formulations to sustainable practices, several key developments are shaping the landscape of this dynamic market, reflecting a broader trend toward responsible and mindful pet care.

• Rise of Functional Treats: There has been a notable increase in the popularity of functional pet treats that offer specific health benefits such as dental care, joint support, and digestive health, as pet owners seek to enhance their petsÄX%$%X overall well-being through nutrition.
• Expansion of E-commerce: The growth of e-commerce platforms is transforming how pet owners shop for treats, providing greater access to a variety of products and brands along with the convenience of home delivery, which has been especially significant during and after the pandemic.
• Focus on Transparency: Brands are placing a stronger emphasis on transparency in their ingredient sourcing and production processes, responding to consumer demands for clear labeling and ethical practices, which fosters trust and loyalty among pet owners.
• Local and Artisanal Products: The demand for locally sourced and artisanal pet treats is rising, as consumers are increasingly interested in supporting small businesses and providing unique, high-quality options for their pets, highlighting a shift toward premiumization in the market.
• Innovations in Packaging: Developments in packaging technology are enhancing product shelf life and freshness while also incorporating eco-friendly materials, as manufacturers aim to reduce waste and cater to environmentally conscious consumers.

The pet treat market is experiencing significant developments that reflect evolving consumer priorities and a commitment to quality and sustainability. As trends continue to shape the industry, brands must adapt to meet the needs of discerning pet owners, paving the way for a more innovative and responsible marketplace.

Strategic Growth Opportunities for Pet Treat Market

The pet treat market is poised for robust growth, driven by evolving consumer preferences, technological advancements, and an increasing focus on pet health and wellness. As pet ownership rises globally, brands have unique opportunities to capitalize on emerging trends and address the changing needs of pet owners. By leveraging innovative strategies and tapping into new market segments, companies can enhance their product offerings and foster stronger connections with consumers. Below are five strategic growth opportunities that are shaping the future of the pet treat market.

• Health and Wellness Products: There is a significant opportunity for brands to develop and market health-focused pet treats that cater to specific dietary needs, such as grain-free, low-calorie, or functional treats that support joint health, digestion, and dental care, tapping into the growing demand for pet wellness.
• Plant-Based Treats: The rise of plant-based diets among consumers is influencing the pet treat market, creating opportunities for brands to offer vegan or vegetarian treats that appeal to health-conscious pet owners and those seeking sustainable alternatives.
• International Market Expansion: Companies can explore international markets, particularly in regions with increasing pet ownership rates, such as Asia-Pacific and Latin America, allowing brands to diversify their customer base and capitalize on the growing global demand for quality pet products.
• Collaborations and Partnerships: Strategic partnerships with veterinarians, pet influencers, and health-focused organizations can enhance brand credibility and reach, enabling companies to co-create products that resonate with health-conscious consumers and strengthen marketing efforts.
• Technology-Driven Innovations: Embracing technology, such as AI for personalized recommendations or using blockchain for ingredient transparency, can set brands apart in a competitive market, catering to tech-savvy consumers who value convenience and trust in their purchases.

The pet treat market presents numerous strategic growth opportunities that align with current consumer trends and preferences. By focusing on health, sustainability, and technological innovation, brands can position themselves for success and effectively meet the evolving demands of pet owners in an increasingly competitive landscape.

Pet Treat Market Driver and Challenges

The pet treat market is thriving, influenced by several key drivers that reflect changing consumer behavior, increased pet ownership, and evolving trends in health and wellness. As pet parents seek high-quality, nutritious options for their furry companions, the market responds with innovative products and marketing strategies. However, alongside these opportunities, there are notable challenges that companies must navigate to maintain growth and competitiveness. Understanding both the drivers and challenges is essential for stakeholders aiming to succeed in this dynamic landscape.

The factors responsible for driving the pet treat market include:
•Drivers of the Market: A surge in pet ownership, particularly during and after the pandemic, has driven demand for pet treats, as owners increasingly view their pets as family members and prioritize their health and happiness, leading to higher spending on premium products.
•Health Consciousness: There is a growing awareness among pet owners about the importance of nutrition and wellness, prompting a shift toward natural and functional treats that promote health benefits, such as improved digestion and enhanced vitality, which drives market growth.
•E-commerce Growth: The rapid expansion of e-commerce has transformed how consumers purchase pet treats, providing convenience and access to a wider range of products, while online platforms also enable brands to reach niche markets more effectively.
•Innovative Product Offerings: Continuous innovation in flavor, ingredients, and packaging is a significant driver, as brands develop unique and appealing products that cater to diverse consumer preferences, encouraging trial and repeat purchases.
•Sustainability Trends: Increasing consumer demand for sustainable and ethically sourced products is prompting brands to adopt eco-friendly practices, from ingredient sourcing to packaging, creating a competitive advantage for those committed to environmental responsibility.

Challenges in the pet treat market are:
•Intense Competition: Intense competition among brands in the pet treat sector presents a significant challenge, as companies must differentiate themselves and continuously innovate to capture consumer attention in a crowded marketplace.
•Regulatory Compliance: Navigating complex regulations regarding pet food safety and labeling can be challenging for manufacturers, as they must ensure compliance while maintaining product quality and transparency to meet consumer expectations.
•Price Sensitivity: Economic fluctuations and rising ingredient costs may affect consumer spending habits, particularly in the premium segment, prompting brands to balance quality with affordability to retain their customer base amidst financial pressures.

The pet treat market is characterized by robust drivers that fuel growth, alongside challenges that require strategic navigation. By understanding these dynamics, companies can better position themselves to thrive in a competitive environment, meeting the evolving needs of pet owners while addressing potential obstacles.

List of Pet Treat Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies pet treat companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the pet treat companies profiled in this report include-
• HillÄX%$%Xs Pet Nutrition
• V-Dog
• Nestle
• Wild Harvest
• Pet Beastro
• Royal Canin
• Canine
• Mars Petcare
• The Pack
• Captain Zack

Pet Treat by Segment

The study includes a forecast for the global pet treat by pet type, form, sales channel, and region.

Pet Treat Market by Pet Type [Analysis by Value from 2018 to 2030]:


• Dog
• Cat
• Others

Pet Treat Market by Form [Analysis by Value from 2018 to 2030]:


• Organic
• Conventional

Pet Treat Market by Sales Channel [Analysis by Value from 2018 to 2030]:


• Online
• Offline

Pet Treat Market by Region [Analysis by Value from 2018 to 2030]:


• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Pet Treat Market

The pet treat market has seen significant evolution globally, driven by changing consumer preferences, increasing pet ownership, and a growing awareness of pet health and nutrition. In the United States, Chinese, German, Indian, and Japanese markets, advancements in product formulation, sustainability, and e-commerce have shaped the landscape. These developments reflect broader trends in pet care, as owners seek high-quality, innovative treats that align with their petsÄX%$%X dietary needs and lifestyle.

• United States: The U.S. market is experiencing a surge in organic and natural pet treats, with brands emphasizing transparency in ingredients and sourcing, alongside the rise of subscription services for convenient purchasing.
• China: Rapid urbanization has fueled demand for premium pet treats, leading to a boom in local brands that cater to health-conscious pet owners, as well as increased investment in e-commerce platforms for wider distribution.
• Germany: Sustainability is at the forefront in Germany, with many companies adopting eco-friendly packaging and sourcing practices, while a growing trend toward personalized pet treats is emerging, catering to specific dietary requirements.
• India: The pet treat market in India is expanding, driven by rising disposable incomes and a shift toward high-quality, nutritious options, alongside an increase in local production to meet growing consumer demands.
• Japan: The Japanese pet treat market is marked by innovation, with a focus on unique flavors and textures, and a growing emphasis on health benefits, as pet owners seek products that promote longevity and overall wellness for their pets.
Lucintel Analytics Dashboard

Features of the Global Pet Treat Market

Market Size Estimates: Pet treat market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Pet treat market size by pet type, form, sales channel, and region in terms of value ($B).
Regional Analysis: Pet treat market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different pet types, forms, sales channels, and regions for the pet treat market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the pet treat market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
Lucintel Consulting Services

FAQ

Q1. What is the growth forecast for the pet treat market?
Answer: The global pet treat market is expected to grow with a CAGR of 5.9% from 2024 to 2030.
Q2. What are the major drivers influencing the growth of the pet treat market?
Answer: The major drivers for this market are increasing awareness about the significance of choosing the right pet food and the rising popularity of organic pet products among consumers.
Q3. What are the major segments of the pet treat market?
Answer: The future of the pet treat market looks promising with opportunities in the dog and cat markets.
Q4. Who are the key pet treat market companies?
Answer: Some of the key pet treat companies are as follows:
• HillÄX%$%Xs Pet Nutrition
• V-Dog
• Nestle
• Wild Harvest
• Pet Beastro
• Royal Canin
• Canine
• Mars Petcare
• The Pack
• Captain Zack
Q5. Which pet treat market segment will be the largest in the future?
Answer: Lucintel forecasts that conventional will remain the larger segment over the forecast period.
Q6. In the pet treat market, which region is expected to be the largest in the next 5 years?
Answer: North America will remain the largest region over the forecast period.
Q.7 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the pet treat market by pet type (dog, cat, and others), form (organic and conventional), sales channel (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Pet Treat Market, Pet Treat Market Size, Pet Treat Market Growth, Pet Treat Market Analysis, Pet Treat Market Report, Pet Treat Market Share, Pet Treat Market Trends, Pet Treat Market Forecast, Pet Treat Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.

                                                            Table of Contents

            1. Executive Summary

            2. Global Pet Treat Market : Market Dynamics
                        2.1: Introduction, Background, and Classifications
                        2.2: Supply Chain
                        2.3: Industry Drivers and Challenges

            3. Market Trends and Forecast Analysis from 2018 to 2030
                        3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
                        3.2. Global Pet Treat Market Trends (2018-2023) and Forecast (2024-2030)
                        3.3: Global Pet Treat Market by Pet Type
                                    3.3.1: Dog
                                    3.3.2: Cat
                                    3.3.3: Others
                        3.4: Global Pet Treat Market by Form
                                    3.4.1: Organic
                                    3.4.2: Conventional
                        3.5: Global Pet Treat Market by Sales Channel
                                    3.5.1: Online
                                    3.5.2: Offline

            4. Market Trends and Forecast Analysis by Region from 2018 to 2030
                        4.1: Global Pet Treat Market by Region
                        4.2: North American Pet Treat Market
                                    4.2.1: North American Market by Pet Type: Dog, Cat, and Others
                                    4.2.2: North American Market by Form: Organic and Conventional
                        4.3: European Pet Treat Market
                                    4.3.1: European Market by Pet Type: Dog, Cat, and Others
                                    4.3.2: European Market by Form: Organic and Conventional
                        4.4: APAC Pet Treat Market
                                    4.4.1: APAC Market by Pet Type: Dog, Cat, and Others
                                    4.4.2: APAC Market by Form: Organic and Conventional
                        4.5: ROW Pet Treat Market
                                    4.5.1: ROW Market by Pet Type: Dog, Cat, and Others
                                    4.5.2: ROW Market by Form: Organic and Conventional

            5. Competitor Analysis
                        5.1: Product Portfolio Analysis
                        5.2: Operational Integration
                        5.3: Porter’s Five Forces Analysis

            6. Growth Opportunities and Strategic Analysis
                        6.1: Growth Opportunity Analysis
                                    6.1.1: Growth Opportunities for the Global Pet Treat Market by Pet Type
                                    6.1.2: Growth Opportunities for the Global Pet Treat Market by Form
                                    6.1.3: Growth Opportunities for the Global Pet Treat Market by Sales Channel
                                    6.1.4: Growth Opportunities for the Global Pet Treat Market by Region
                        6.2: Emerging Trends in the Global Pet Treat Market
                        6.3: Strategic Analysis
                                    6.3.1: New Product Development
                                    6.3.2: Capacity Expansion of the Global Pet Treat Market
                                    6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Pet Treat Market
                                    6.3.4: Certification and Licensing

            7. Company Profiles of Leading Players
                        7.1: HillÄX%$%Xs Pet Nutrition
                        7.2: V-Dog
                        7.3: Nestle
                        7.4: Wild Harvest
                        7.5: Pet Beastro
                        7.6: Royal Canin
                        7.7: Canine
                        7.8: Mars Petcare
                        7.9: The Pack
                        7.10: Captain Zack
.

Buy full report or by chapter as follows

Price by License Type:
[-] Hide Chapter Details
[Chapter Number] [Chapter Name] [Chapter Number Of Pages] [Chapter Price]
Title/Chapter Name Pages Price
Full Report: Pet Treat Market Report: Trends, Forecast and Competitive Analysis to 2030 Full Report $ 4,850
150 - page report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

Please sign in below to get report brochure - Pet Treat Market Report.

At Lucintel, we respect your privacy and maintain the confidentiality of information / data provided by you
(Please enter your corporate email. * These fields are mandatory )

Follow us on