Personalized Nutrition Trends and Forecast
The future of the global personalized nutrition market looks promising with opportunities in the direct-to consumer, wellness & fitness center, and hospital & clinic markets. The global personalized nutrition market is expected to reach an estimated $26.9 billion by 2030 with a CAGR of 14.5% from 2024 to 2030. The major drivers for this market are expanding popularity of portable health monitoring devices, rising rates of obesity, and growing demand for customized nutrition products.
• Lucintel forecasts that active measurement will remain the larger segment over the forecast period.
• Within this market, direct-to-consumer will remain the largest segment over the forecast period.
• North America will remain the largest region over the forecast period.
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Country Wise Outlook for the Personalized Nutrition Market
This is primarily due to increasingly demanding consumers seeking tailored dietary solutions to enhance health and well-being. Increases in technology, such as genetic testing, allow for the analytics of data that drive deeper nutrition initiatives. Most personalized nutrition products and services developed in the United States have involved significant innovations around these themes: increased awareness of healthy living and consumer preferences. The country-focused market research for the development of personalized nutrition products and services also includes China, Germany, India, and Japan, which are important forces in this market.
• U.S.A: The U.S. market for Personalized Nutrition is booming in the wake of technological innovation as well as consumer needs for tailored health products. Companies are utilizing the applications of AI and big data to create customized meal plans or supplements based on individual health metrics. Increased awareness of gut health and microbiome-based diets is adding further momentum to the product's growth. Regulatory bodies will eventually come up with guidelines on the safety and efficacy of such products, likely to further enhance consumer confidence.
• China: The highly growing popularity of customized nutrition in China is driven by government interests in health and wellbeing. More and more middle-class consumers are seeking individual diet solutions, which is driving the rise of tailor-made meal boxes and supplements. AI and blockchain technology is revolutionizing the supply chain and traceability of products. Regional startups are emerging to offer genetic testing services, which are making way for nutrition plans that aim at being tailored according to the state's overall health strategies.
• Germany: Most important, German markets have been extremely sustainable and organic. Companies have been creating personalized nutrition solutions that are focused on ethically sourced and lower impact on the planet. Now, it is widespread for the use of digital health platforms monitoring one's diet and health metrics. Even the regulations regarding innovations like personal nutrition are being updated to enhance safety for the consumer and simultaneously grow the market.
• India: The Personalized Nutrition market of India is growing significantly, which is mainly fueled by the consumers' awareness about health. There is a huge demand for customized meal plans and supplements that have become trendy among the country's urban population. With mobile apps, startups are providing customized nutrition advice that comes based on dietary requirements and health goals of the individual. Cultural factors also form a big reason behind this phenomenon since traditional diets with personality traits have joined to weave a balance between innovation and heritage.
• Japan: Personalized nutrition has been garnering significant traction in Japan, on the back of the ageing societal and preventive approach to healthcare. Companies are becoming custom dietary solution food companies designed for specific health-related problems such as hypertension and diabetes. Technology is being used here to track such intake and health metrics, allowing recommendations based on one's necessity. The government supports such initiatives that promote solutions for personal health in order to contribute to the blossoming landscape of the market.
Emerging Trends in the Personalized Nutrition Market
There are various emerging trends characterizing the personalized nutrition market, which represent advances in technology and changes in consumer preferences.
• Genomics in Nutrition: Customized nutrition methods also integrate genomic data. Firms are now offering genetic testing programs that analyze a consumer's DNA for proper nutritive requirements and sensitivities. Such a trend is impacting consumer diets heavily, allowing them to approach nutrition in a rather individualistic and effective manner.
• Growth in the use of AI-driven solutions: With growing roles for artificial intelligence in analyzing diet and health data, artificial intelligence-based platforms provide personalized meal plans, recipes, and supplement advice based on real-time data. This development helps in the better adoption and use of personal nutrition plans.
• Emphasis on Gut Health: Increasingly, the gut microbiome is considered to play a vital role in the health of an individual and hence personalized nutrition solutions are taking a step forward by integrating probiotics and prebiotics to impact gut health. On another plane, beyond health benefits, consumers increasingly understand how gut health interacts with different health conditions, which fuels demand for personalized nutritional products.
• Sustainability and Ethical Sourcing: Personalized nutrition evolves more toward sustainability today. Customers want products that are ethically sourced and environmentally friendly. The firms that respond to this will offer plant-based, organic items, which will work well within the framework of overall health and wellness trends.
• Increasing Use of Wearable Technology : Individualized nutrition will involve wearable devices. Consumers will be able to track their health-related metrics and dietary habits thanks to wearable devices. Wearable devices' data may cause dynamic changes in dietary plans and can align nutrition with individual needs and lifestyles better.
Changes like these are transforming the personalized nutrition market by personalization, increased consumer engagement, and health-conscious choices.
Recent Developments in the Personalized Nutrition Market
There have been several key developments that ensure a larger scope and effectiveness in the personalized nutrition market.
• Personalised Meal Kits: There are companies providing meal kits based on different preferences, according to health requirements. They are based on user surveys and health metrics, which ensure convenience while healthy eating habits are pursued.
• Expanding Genetic Testing Service: Since the introduction of genetic testing services has facilitated the supply of personalized nutrition plans according to genetic profile, consumers nowadays have access to them. Consumer reliance on a more scientific approach towards deciding on their diets serves to heighten consumer confidence in the following ways.
• Applications for nutrition tracking using mobile devices: Many mobile applications can be utilized in tracking dietary intake and give personalized recommendations to the user. Many of such mobile applications include functionalities that track one's health metrics, thus making personalized nutrition more accessible and easier to handle.
• Partnerships with Healthcare Providers: Nutrition companies have begun partnering with healthcare providers as people are now focusing more on obtaining a better overall health condition by embracing the inclusion of personalized nutrition in clinical practice.
• Innovations in Plant-Based Nutrition Solutions: The plant-based nutrition solutions are increasingly being preferred due to the reason that these are sourced from the environment in an ethically justifiable and sustainable manner, not only as an alternative source of food but also due to healthy reasons.
These comprise multiple types of plant-based diets like vegan and vegetarian. These changes are shifting the landscape of Personalized Nutrition as it develops product offerings, boosts accessibility, and strengthens customer interest in the same.
Strategic Growth Opportunities for Personalized Nutrition Market
Each application that will cater to the different consumer needs contains immense strategic growth potential in the personalized nutrition market.
• Weight Management Programs for Individuals: Aspects of individual metabolism and dietary practices form a crucial focus in personal nutrition for weight management programs. Such programs build effective, long-term plans towards weight loss and then sustain healthy lifestyles.
• Tailoring for Sports Nutrition: The opportunity of customized nutrition for athletes and other fitness enthusiasts is huge. Targeted meal plans as well as supplements can peak performance and recovery and thus attract a niche market that appreciates tailored solutions based on specific training regimens.
• Disease Management Solutions: Personalized nutrition proves very helpful in controlling chronic diseases, such as diabetes and heart conditions. Customized nutritional plans help the patient control symptoms much better and improve well-being so it is a very valuable service for healthcare providers.
• Nutrition Plans for the Family: Another extension area is family-based tailored nutrition solutions. These allow for several different diets in the home and encourage healthy eating by all members of the household within a convenient platform for planning meals.
• Integration with Mental Health: Nutrition and mental health are increasingly associated in the minds of consumers. Tailored nutrition solutions targeted to mood and cognitive performance may attract consumers looking to use food as a more natural pathway to bettering their mental condition.
These growth opportunities are restructuring the personalized nutrition market because of the augmentation of its scope, increasing consumer engagement, and encouraging healthy lifestyle choices.
Personalized Nutrition Market Driver and Challenges
There are key drivers and challenges that are driving the personalized nutrition market. Those are the main factors that originate from technology, economic, and regulatory sources. Therefore, stakeholders play a crucial role in the dynamic environment of the evolving market.
The factors responsible for driving the personalized nutrition market include:
1. Escalating Health Awareness: The high level of consumer awareness about the connection of nutrition to health stimulates the growth of an increasing demand for personalized dietary solutions. Consumers today seek tailored approaches to good health and the prevention of chronic diseases, thereby accelerating market growth.
2. Technological Advancements: Advancements in AI and genetic testing continue to enhance the personalized approach to nutrition plans. More accurate and effective guidance on diet, generated through these advancements, fosters greater trust and engagement from consumers.
3. Increasing Disposable Incomes: With growing disposable incomes, especially in developing economies, customers are better placed to spend on personal nutritional products and services. This is an economic factor that increases the market's penetration and also fosters more expenditure on health solutions.
Challenges in the personalized nutrition market are:
1. High costs of personalized solutions: The cost of personalized nutrition products and services may be priced beyond some consumers' reach. Affordability becomes a potential limiting factor for market penetration, particularly in more price-sensitive demographics.
2. Data privacy concerns: Since personalized nutrition places vast reliance on data aggregation and processing, privacy and data security issues may deter consumers from taking services that fall into the realm of the personalized program type. The issues mentioned above will have to be eased so that healthy growth in the market can be maintained.
3. No Standardized Structure: The absence of a standardized framework for personalized nutrition results in inconsistent quality of product and results. There is a need for the forming of a standard framework like guidelines so that consumer safety is ensured, and trust is created in the market.
These combined drivers and challenges become the landscape of the personalized nutrition market, shaping the growth trajectory and ongoing strategic initiatives undertaken by market participants. The individual demands from the consumer, technological strides, and regulatory landscapes will continue to enforce their influence on the dynamics of the market while creating opportunities and hurdles for stakeholders.
List of Personalized Nutrition Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies personalized nutrition companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the personalized nutrition companies profiled in this report include-
• Amway
• BASF
• DSM
• Herbalife Nutrition
• DNAfit
• Care/of
• Nutrigenomix
• Zipongo
• Viome
• Habit
Personalized Nutrition by Segment
The study includes a forecast for the global personalized nutrition by product type, form, application, end use, and region.
Personalized Nutrition Market by Product Type [Analysis by Value from 2018 to 2030]:
• Active Measurement
• Standard Measurement
Personalized Nutrition Market by Form [Analysis by Value from 2018 to 2030]:
• Tablets
• Capsules
• Powder
• Liquid
• Others
Personalized Nutrition Market by Application [Analysis by Value from 2018 to 2030]:
• Standard Supplements
• Disease-Based
• Others
Personalized Nutrition Market by End Use [Analysis by Value from 2018 to 2030]:
• Direct-to Consumer
• Wellness & Fitness Centers
• Hospitals & Clinics
• Others
Personalized Nutrition Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Personalized Nutrition Market Insights
• Lucintel forecasts that active measurement will remain the larger segment over the forecast period.
• Within this market, direct-to-consumer will remain the largest segment over the forecast period.
• North America will remain the largest region over the forecast period.
Features of the Global Personalized Nutrition Market
Market Size Estimates: Personalized nutrition market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Personalized nutrition market size by various segments, such as by product type, form, application, end use, and region in terms of value ($B).
Regional Analysis: Personalized nutrition market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different product types, forms, applications, end uses, and regions for the personalized nutrition market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the personalized nutrition market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What is the personalized nutrition market size?
Answer: The global personalized nutrition market is expected to reach an estimated $26.9 billion by 2030.
Q2. What is the growth forecast for personalized nutrition market?
Answer: The global personalized nutrition market is expected to grow with a CAGR of 14.5% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the personalized nutrition market?
Answer: The major drivers for this market are expanding popularity of portable health monitoring devices, rising rates of obesity, and growing demand for customized nutrition products.
Q4. What are the major segments for personalized nutrition market?
Answer: The future of the personalized nutrition market looks promising with opportunities in the direct-to consumer, wellness & fitness center, and hospital & clinic markets.
Q5. Who are the key personalized nutrition market companies?
Answer: Some of the key personalized nutrition companies are as follows:
• Amway
• BASF
• DSM
• Herbalife Nutrition
• DNAfit
• Care/of
• Nutrigenomix
• Zipongo
• Viome
• Habit
Q6. Which personalized nutrition market segment will be the largest in future?
Answer: Lucintel forecasts that active measurement will remain the larger segment over the forecast period.
Q7. In personalized nutrition market, which region is expected to be the largest in next 5 years?
Answer: North America will remain the largest region over the forecast period.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the personalized nutrition market by product type (active measurement and standard measurement), form (tablets, capsules, powder, liquid, and others), application (standard supplements, disease-based, and others), end use (direct-to consumer, wellness & fitness centers, hospitals & clinics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Personalized Nutrition Market, Personalized Nutrition Market Size, Personalized Nutrition Market Growth, Personalized Nutrition Market Analysis, Personalized Nutrition Market Report, Personalized Nutrition Market Share, Personalized Nutrition Market Trends, Personalized Nutrition Market Forecast, Personalized Nutrition Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.