Packaged Milkshake Market Trends and Forecast
The future of the global packaged milkshake market looks promising with opportunities in the convenience store, supermarket, and hypermarket markets. The global packaged milkshake market is expected to reach an estimated $0.5 billion by 2030 with a CAGR of 6.0% from 2024 to 2030. The major drivers for this market are increasing consumer focus on nutritious and healthy beverage options and growing preference for ready-to-drink and on-the-go beverages.
• Lucintel forecasts that chocolate is expected to witness the highest growth over the forecast period.
• Within this market, convenience store is expected to witness the highest growth.
• APAC is expected to witness the highest growth over the forecast period.
Country Wise Outlook for the Packaged Milkshake Market
• United States: In the United States, Nestle and Hershey are leading the way in the packaged milkshakes market. Nestle recently enhanced its product line to include healthier options, targeting health-conscious consumers. The Hershey Company has focused on expanding its product range by introducing new flavors and innovative packaging to attract a broader audience. The market in the U.S. is growing due to rising disposable incomes and increasing consumer health awareness.
• India: India is witnessing significant growth in the packaged milkshake market, driven by the expansion of private-label options and international milkshake brands establishing franchise stores. Mother Dairy introduced its brand "ROCKET" in 2020 with innovative flavors such as French Vanilla and Belgian Chocolate, along with a brand mascot to enhance market presence. The growing use of tetra packs for packaging is also propelling market growth.
• China: In China, the packaged milkshake market is expanding rapidly, fueled by the increasing demand for convenient and ready-to-drink beverages. Companies are focusing on innovative packaging and the introduction of new flavors to cater to the evolving tastes of Chinese consumers. The government’s focus on promoting dairy consumption as part of a balanced diet is also aiding market growth. Multinational brands are increasing their footprint in the Chinese market by partnering with local distributors and retailers.
A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
Packaged Milkshake Market by Segment
The study includes a forecast for the global packaged milkshake market by type, application, and region.
Packaged Milkshake Market by Type [Value from 2018 to 2030]:
• Chocolate
• Vanilla
• Strawberry
• Almond & Other Nuts
Packaged Milkshake Market by Application [Value from 2018 to 2030]:
• Convenience Store
• Supermarket
• Hypermarket
• Others
Packaged Milkshake Market by Region [Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
List of Packaged Milkshake Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies packaged milkshake companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the packaged milkshake companies profiled in this report include-
• Dean Foods
• Danone
• Frieslandcampina
• Muller Uk & Ireland
• Nestle
• The Hershey
• CavinKare
Recent Development in the Packaged Milkshake Market
• Nestlé: Nestlé, a global leader in the food and beverage industry, has been actively expanding its product line in the packaged milkshakes market. The company introduced new flavors under its Nesquik brand, including plant-based options to cater to the growing demand for dairy-free alternatives. Additionally, Nestlé has committed to sustainability by announcing plans to use 100% recyclable or reusable packaging by 2025, which includes its milkshake products. This initiative aims to reduce plastic waste and appeal to environmentally conscious consumers.
• The Coca-Cola Company: The Coca-Cola Company, known for its extensive beverage portfolio, has made strategic moves to strengthen its position in the milkshake market. In recent years, Coca-Cola acquired the British company Costa Coffee, which allowed it to enter the ready-to-drink milkshake segment with new offerings. Coca-Cola has also been focusing on innovation, launching new flavors and packaging formats under its Fairlife brand to attract a wider audience. These efforts reflect Coca-ColaÄX%$%Xs strategy to diversify its product range and meet evolving consumer preferences.
• Danone: Danone, a French multinational food-products corporation, has been focusing on health and wellness trends in the packaged milkshakes market. The company has introduced products enriched with probiotics and vitamins under its popular brands like Actimel and Danonino. DanoneÄX%$%Xs commitment to providing healthier options is in line with the rising consumer demand for functional beverages that offer additional health benefits. This focus on health and wellness has helped Danone capture a significant share of the market.
• PepsiCo: PepsiCo, another global beverage giant, has been expanding its presence in the plant-based milkshake segment. Through its Quaker brand, PepsiCo launched a range of oat-based milkshakes aimed at consumers seeking dairy-free alternatives. The company has also been leveraging its extensive distribution network to increase the availability of these products across various markets. PepsiCoÄX%$%Xs entry into the plant-based segment is a strategic move to capitalize on the growing trend of plant-based diets and lactose intolerance.
• Arla Foods: Arla Foods, a leading dairy company, has been focusing on the high-protein trend within the packaged milkshakes market. The company introduced a range of protein-enriched milkshakes under its Arla Protein brand, targeting health-conscious consumers and fitness enthusiasts. These products are designed to provide a convenient source of protein for individuals looking to enhance their diet and maintain an active lifestyle. Arla FoodsÄX%$%X emphasis on high-protein milkshakes aligns with the increasing consumer interest in functional foods.
Features of the Global Packaged Milkshake Market
Market Size Estimates: Packaged milkshake market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Packaged milkshake market size by type, application, and region in terms of value ($B).
Regional Analysis: Packaged milkshake market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the packaged milkshake market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the packaged milkshake market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the packaged milkshake market size?
Answer: The global packaged milkshake market is expected to reach an estimated $0.5 billion by 2030.
Q2. What is the growth forecast for packaged milkshake market?
Answer: The global packaged milkshake market is expected to grow with a CAGR of 6.0% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the packaged milkshake market?
Answer: The major drivers for this market are increasing consumer focus on nutritious and healthy beverage options and growing preference for ready-to-drink and on-the-go beverages.
Q4. What are the major segments for packaged milkshake market?
Answer: The future of the packaged milkshake market looks promising with opportunities in the convenience store, supermarket, and hypermarket markets.
Q5. Who are the key packaged milkshake market companies?
Answer: Some of the key packaged milkshake companies are as follows:
• Dean Foods
• Danone
• Frieslandcampina
• Muller Uk & Ireland
• Nestle
• The Hershey
• CavinKare
Q6. Which packaged milkshake market segment will be the largest in future?
Answer: Lucintel forecasts that chocolate is expected to witness the highest growth over the forecast period.
Q7. In packaged milkshake market, which region is expected to be the largest in next 5 years?
Answer: APAC is expected to witness the highest growth over the forecast period.
Q8. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the packaged milkshake market by type (chocolate, vanilla, strawberry, and almond & other nuts), application (convenience store, supermarket, hypermarket, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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