Packaged Burger Trends and Forecast
The future of the global packaged burger market looks promising with opportunities in the supermarket and convenience store markets. The global packaged burger market is expected to reach an estimated $54.4 billion by 2030 with a CAGR of 5.0% from 2024 to 2030. The major drivers for this market are rising demand for ready-to-eat and ready-to-cook foods, growth of fast food chains and quick-service restaurants (QSRs) worldwide, and busy lifestyles and an increasing number of dual-income households.
• Lucintel forecasts that, within the type category, frozen burger is expected to witness the highest growth over the forecast period.
• Within the application category, supermarket is expected to witness a higher growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.
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Emerging Trends in the Packaged Burger Market
The packaged burger industry is evolving, with a few main emerging trends marking its future. These trends will be driven by ever-changing consumer preferences, technological innovation, and market dynamics.
• Rising Demand for Plant-Based Burgers: The demand for plant-based burgers is increasing due to the need for healthier and more sustainable food. Major branded players continue to expand their plant-based offerings to make them taste and texture more comparable to their meat counterparts, appealing to both vegetarians and meat-eaters looking for alternatives. This trend will be driven by growth in environmental concerns and health-conscious eating, marking plant-based burgers as a key segment of the market.
• Sustainability: Another critical reason people choose packaged burgers is sustainability. Companies are moving toward eco-friendly practices, including recyclable packaging and sustainably sourced ingredients. The rallying cry for a lower carbon footprint, combined with ethical sourcing, resonates well with ecologically sensitive consumers, pushing brands to be more innovative in their sustainability efforts.
• Premium and Gourmet Options: There is growth in the premium and gourmet segments of packaged burgers, featuring high-quality ingredients and innovation in flavors. Consumers are willing to spend more on artisan and high-end products if it means a better dining experience. This is part of a broader interest in gourmet foods and a new focus on more sophisticated and diversified taste options.
• Local Flavors and Regional Adaptations: Packaged burgers are incorporating local flavors and ingredients to cater to regional tastes. This can be seen in countries like China and India, where burgers are made with local spices and food traditions. Regional adaptations help brands connect with local consumers and provide distinctiveness to offerings that are otherwise competitive in the marketplace.
• Convenience-Ready-to-Cook Options: Convenience demands are driving innovation in ready-to-cook and pre-packed formats. Consumers seek simplicity in meal preparation without compromising quality. This is driving the growth of frozen and chilled burgers that combine convenience with strong taste and freshness.
These emerging trends are pushing new frontiers in the packaged burger market, with new products and features introduced to fit shifting consumer preferences. The rise of plant-based and premium options opens up new opportunities for the market, while sustainability and local flavors align with broader consumer values. Convenience remains vitally important, driving innovation in both packaging and product formats. Overall, these trends continue to push the market toward greater diversity, enhanced quality, and increased consumer interaction.
Recent Developments in the Packaged Burger Market
The packaged burger industry has recently been characterized by various key developments that are leaving a mark on the way things are. These developments reflect shifts in consumer preferences, technology, and market dynamics.
• Plant-Based Burger Innovations: The introduction of more advanced plant-based burgers, with Beyond Meat and Impossible Foods leading the way, is one of the major developments. These plant-based burgers offer a much more realistic taste and texture, emulating traditional beef burgers. Such innovations are targeted toward the rapid growth in vegetarian and vegan demand, which also contributes to growth in both sustainability and health.
• Sustainable Packaging Initiatives: Firms are now looking at sustainable packaging solutions for packaged burgers, using recyclable, biodegradable, and compostable materials. This trend reflects a gradually evolving industry focused on reducing environmental impact while meeting consumersÄX%$%X demand for eco-friendly products.
• Enhanced Flavor Profiles: A movement is building toward developing burgers with specialty and gourmet flavor profiles, using premium ingredients to offer regional or international flavors. This development addresses the rise in consumer demand for high-quality dining experiences and differentiated products in a competitive marketplace.
• Emerging Market Expansion: Packaged burger brands are expanding into emerging economies such as India and China by producing items tailored to local tastes and preferences, combined with expanded distribution networks. This development illustrates the growing middle class and increased disposable income in these economies.
• Improvement in Production Technology: The technologies used in the production process are being reinvented daily. Improvements include automated manufacturing, better preservation techniques, and improved consistency in product quality. These advancements help meet growing demand on one hand while streamlining production operations on the other.
Key developments contributing to the growth and transformation of packaged burgers include plant-based innovations, sustainable packaging, advanced flavor profiles, and expansion into emerging markets. Innovations in plant-based options and sustainable packaging address consumer health and environmental concerns. New opportunities and diversified product offerings through enhanced flavor profiles and expansion into emerging markets are driving growth in the sector.
Strategic Growth Opportunities for Packaged Burger Market
The packaged burger industry finds various strategic growth opportunities from a range of applications due to changes in consumer preferences, growing market expansion, and advancements in technology.
• Growth of Plant-Based Products: There has been high demand for plant-based and meat-alternative products in the marketplace. Companies can use this trend to develop a new range of plant-based burgers to attract health-oriented and environmentally conscious customers. This growth opportunity is part of broader trends toward healthy, sustainable, and ethical food.
• Expanding into Emerging Markets: Emerging markets provide excellent potential for growth in packaged burgers. The emerging markets of India and China have growth potential, where companies can exploit these markets by adapting products to local tastes and preferences and investing in distribution and marketing strategies. The rise of the middle class, along with increased disposable incomes across these regions, provides a good environment for market expansion.
• Premium Offering Development: The emergence of greater interest in gourmet and premium packaged burgers includes high-quality ingredients that boast complex and unique flavor profiles. This premium segment will allow companies to clearly distinguish their offerings from mainstream products and attract consumers willing to pay for a quality dining experience. Product development can focus on artisanal and high-end offerings to capture a niche market.
• Innovation in Convenience Products: The demand for convenience is driving growth in both ready-to-cook and pre-packaged burger options. Companies can explore innovations in packaging and product formats to provide easy-to-prepare solutions that cater to busy lifestyles. Frozen and chilled burgers that offer high quality with convenient preparation are part of this trend.
Strategic growth opportunities continue to shape the future of the packaged burger market. Plant-based products and premium offerings respond to changing consumer preferences and open new markets. Expansion into emerging markets, along with innovations in convenience products, drives global growth. A focus on health-conscious options places the industry in a position to satisfy the growing demand for healthier food choices, ensuring success and adaptability.
Packaged Burger Market Driver and Challenges
The packaged burger industry is influenced by several drivers and challenges that affect its growth and development. These include technological, economic, and regulatory factors.
The factors responsible for driving the packaged burger market include:
• Growing Demand for Plant-Based Options: Increased consumer interest in plant-based diets has become the main driver of growth in packaged burgers. Companies are investing in plant-based burger innovations to meet the demand for healthier and more sustainable food options. This is further driven by increasing concerns about environmental issues and dietary preferences.
• Growth in Emerging Markets: Emerging markets present immense opportunities for packaged burgers. The middle class is on the rise, disposable incomes are increasing, and regions like Asia are driving demand. Companies are moving quickly to tap into these markets by adapting products to local tastes and investing in distribution networks.
• Advances in Production Technology: Technological advancements in the production process have increased efficiency and quality in burger manufacturing. Automation, improved preservation, and better quality control are some innovations driving industry growth. These advancements not only meet consumer demand but also help streamline operations.
• Increasing Focus on Sustainability: Sustainability is an increasing factor driving companies in the packaged burger market. Most are shifting toward green business operations, including sustainable sourcing and packaging. This aligns with consumer expectations and regulatory requirements for innovation and improved brand reputation.
• Demand for Convenience: The demand for convenience will drive growth in the ready-to-cook and pre-packaged burger segment. Convenience meals are gaining momentum among consumers, and this is reflected in the development of packaging and formats. This supports the need for frozen and chilled burgers that offer convenience without sacrificing quality.
Challenges in the packaged burger market are:
• Regulatory Compliance: One of the problems that packaged burger companies may face is regulatory compliance. The area of compliance is constantly changing, including food safety standards, labeling regulations, and environmental policies, which can affect operational efficiency and costs.
• Increased Cost of Raw Materials: Fluctuating raw material costs, such as for meat and packaging materials, are a challenge for the industry. An expected increase in costs will likely affect profit margins, forcing companies to seek cost-effective solutions that do not compromise product quality.
• Competition from Alternative Products: Packaged burgers face fierce competition from alternative food products, including other types of prepared meals and snacks. • Companies must differentiate themselves and innovate to stay competitive in the marketplace.
The packaged burger market faces significant drivers and challenges that shape its growth and development. These include the increasing demand for plant-based alternatives, expansion into emerging markets, and advancements in production technology. On the other hand, regulatory compliance remains a continuous challenge, while rising raw material costs and competition from alternative products are also becoming more significant.
List of Packaged Burger Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies packaged burger companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the packaged burger companies profiled in this report include-
• BUBBA foods
• DR. PRAEGERÄX%$%XS SENSIBLE FOODS
• Drink Eat Well
• Kellogg
• Monde Nissin
• Paragon Quality Foods
• The Kraft Heinz
Packaged Burger by Segment
The study includes a forecast for the global packaged burger by type, application, and region.
Packaged Burger Market by Type [Analysis by Value from 2018 to 2030]:
• Frozen Burger
• Chilled Burger
• Fresh Burger
Packaged Burger Market by Application [Analysis by Value from 2018 to 2030]:
• Supermarket
• Convenience Store
• Others
Packaged Burger Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Packaged Burger Market
The packaged burger industry is shaped and reshaped by changing consumer trends, technology, and regional market behaviors. The U.S. focuses on innovation in plant-based options and convenience, while China has experienced premiumization and local flavors. In Germany, sustainability, health consciousness, and premiumization are closely aligned. India has seen expansion with a focus on affordability and different flavor profiles. Japan has mixed traditional and modern ingredients to match the unique consumer tastes of the country. It reflects wider global trends, but it also reveals regional specificities in the packaged burger market.
• United States: The packaged burger market is undergoing a radical transformation; many top U.S. brands are adding vegan and vegetarian burgers to their product lines. Product launches focus on achieving enhanced flavor and texture to make the burgers closer to beef burgers. Another trend is the rise of premium gourmet burgers, with the inclusion of rich, high-quality ingredients and value-added flavors. Convenience remains an important concern as frozen and ready-to-cook options become more popular.
• China: Premium positioning and adaptation to local flavors mark the growth of the packaged burger market in China. International players are offering higher-end burgers targeting emerging middle-class consumers in the country, while domestic players create burgers using local ingredients and flavorings. Frozen and chilled burgers are increasingly available in retail stores, indicating a shift toward convenience.
• Germany: Germany is leading the production of burgers in an environmentally friendly and health-conscious manner. Organic and locally sourced raw materials are in high demand, and most brands are working on reducing their carbon footprint by using eco-friendly packaging and production methods. Healthier alternatives, such as low-fat and low-sodium burgers, are gaining popularity, with customers requesting more nutrition along with taste.
• India: The outward growth of packaged burgers, spurred by increasing urbanization and higher disposable incomes, is the target of companies offering affordable options with a variety of flavor profiles to satisfy the wide range of regional tastes. There is also a trend toward using local spices and ingredients to cater to Indian tastes, along with a greater emphasis on value for money.
• Japan: The packaged burger market in Japan blends tradition and modernity in a proper combination. Companies are offering a range of combinations, including local flavors such as teriyaki and wasabi. There is also an interest in novel packaging to keep the burgers fresh and maintain convenience. As expressions of good taste for gourmet or artisanal products, consumers are moving toward quality ingredients and premium options.
Features of the Global Packaged Burger Market
Market Size Estimates: Packaged burger market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Packaged burger market size by type, application, and region in terms of value ($B).
Regional Analysis: Packaged burger market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the packaged burger market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the packaged burger market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What is the packaged burger market size?
Answer: The global packaged burger market is expected to reach an estimated $54.4 billion by 2030.
Q2. What is the growth forecast for packaged burger market?
Answer: The global packaged burger market is expected to grow with a CAGR of 5.0% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the packaged burger market?
Answer: The major drivers for this market are rising demand for ready-to-eat and ready-to-cook foods, growth of fast food chains and quick-service restaurants (QSRs) worldwide, and busy lifestyles and an increasing number of dual-income households.
Q4. What are the major segments for packaged burger market?
Answer: The future of the global packaged burger market looks promising with opportunities in the supermarket and convenience store markets.
Q5. Who are the key packaged burger market companies?
Answer: Some of the key packaged burger companies are as follows:
• BUBBA foods
• DR. PRAEGERÄX%$%XS SENSIBLE FOODS
• Drink Eat Well
• Kellogg
• Monde Nissin
• Paragon Quality Foods
• The Kraft Heinz
Q6. Which packaged burger market segment will be the largest in future?
Answer: Lucintel forecasts that frozen burger is expected to witness the highest growth over the forecast period.
Q7. In packaged burger market, which region is expected to be the largest in next 5 years?
Answer: North America is expected to witness highest growth over the forecast period.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the packaged burger market by type (frozen burger, chilled burger, and fresh burger), application (supermarket, convenience store, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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