Online Survey Software Market Trends and Forecast
The future of the global online survey software market looks promising with opportunities in the retail, bfsi, medical & media, education & public sector, automotive, and airline & travel markets. The global online survey software market is expected to reach an estimated $8.7 billion by 2030 with a CAGR of 11.4% from 2024 to 2030. The major drivers for this market are growing emphasis on customer experience management, rising popularity of e-commerce and online shopping, and expanding focus on market research.
• Lucintel forecasts that enterprise grade is expected to witness higher growth over the forecast period.
• Within this market, retail is expected to witness the highest growth.
• North America is expected to witness the highest growth over the forecast period.
Country Wise Outlook for the Online Survey Software Market
• United States: In the US, companies like SurveyMonkey and Qualtrics continue to innovate in the online survey software market. SurveyMonkey has expanded its enterprise offerings with advanced analytics and customization features, catering to large organizationsÄX%$%X needs for detailed insights. Qualtrics, known for its AI-driven survey insights, focuses on enhancing customer experience management through predictive analytics and real-time feedback tools. Government initiatives in the US support digital innovation through funding programs and policies aimed at boosting technology adoption in businesses. These initiatives indirectly benefit online survey software providers by encouraging digital transformation and data-driven decision-making across industries.
• India: In India, companies like QuestionPro and Zoho Survey are prominent players in the online survey software market. QuestionPro integrates with CRM systems and analytics platforms to enhance survey data analysis and customer insights. Zoho Survey focuses on user-friendly survey creation tools and offers integration with other Zoho productivity applications, catering to small and medium-sized enterprises. The Indian governmentÄX%$%Xs ÄX%$%XDigital IndiaÄX%$%X initiative promotes digital literacy and technological advancements, indirectly supporting the growth of online survey software adoption among businesses. Policies aimed at promoting digital infrastructure and e-governance contribute to the expansion of digital survey tools in the Indian market.
• China: ChinaÄX%$%Xs online survey software market sees participation from local and international players like Sojump and Wenjuanxing. These platforms offer comprehensive survey solutions tailored to the Chinese market, integrating with social media and e-commerce platforms for broader reach and engagement. The Chinese government supports digital innovation through initiatives like ÄX%$%XInternet PlusÄX%$%X and investments in digital infrastructure, fostering a conducive environment for online survey software development and adoption.
• Germany: GermanyÄX%$%Xs online survey software market features companies like SurveySparrow and LimeSurvey, focusing on user-friendly interfaces and GDPR-compliant data security. SurveySparrow emphasizes conversational surveys and AI-driven analytics to enhance survey engagement and insights. LimeSurvey offers open-source survey software, appealing to organizations seeking customizable survey solution
A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
Online Survey Software Market by Segment
The study includes a forecast for the global online survey software market by product, application, and region.
Online Survey Software Market by Product [Value from 2018 to 2030]:
• Enterprise Grade
• Individual Grade
Online Survey Software Market by Application [Value from 2018 to 2030]:
• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Others
Online Survey Software Market by Region [Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
List of Online Survey Software Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies online survey software companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online survey software companies profiled in this report include-
• Zoho Forms
• Smartsurvey
• Campaign Monitor
• Alchemer
• Snap Surveys
• Formstack
• Typeform
Recent Development in the Online Survey Software Market
• SurveyMonkey: SurveyMonkey: SurveyMonkey has focused on expanding its enterprise solutions, offering advanced survey features tailored for large organizations. This includes enhanced customization options, integration capabilities with other business software, and robust analytics tools. SurveyMonkeyÄX%$%Xs initiative aims to cater to the growing demand for comprehensive survey solutions that provide actionable insights for enterprise clients.
• Qualtrics: Qualtrics: Qualtrics has integrated artificial intelligence (AI) into its survey software to automate data analysis and provide actionable insights. Their AI-powered platform analyzes survey responses in real-time, identifies trends, and generates predictive analytics to help organizations make informed decisions. QualtricsÄX%$%X initiative focuses on enhancing the efficiency and accuracy of survey data interpretation, thereby empowering businesses to improve customer experience and operational performance.
• SurveyGizmo: SurveyGizmo: SurveyGizmo has emphasized enhancing user experience through intuitive survey design and user-friendly features. They offer a wide range of customizable survey templates, drag-and-drop tools for easy survey creation, and responsive design options for mobile compatibility. SurveyGizmoÄX%$%Xs initiative aims to simplify the survey creation process and improve engagement, ensuring high response rates and quality data collection for users across various industries.
• QuestionPro: QuestionPro: QuestionPro has focused on integrating its survey software with customer relationship management (CRM) systems and analytics platforms. This integration allows businesses to gather survey data directly from their CRM databases, analyze it alongside customer data, and gain deeper insights into customer preferences and behaviors. QuestionProÄX%$%Xs initiative aims to enhance data-driven decision-making and personalize customer interactions based on survey feedback
Features of the Global Online Survey Software Market
Market Size Estimates: Online survey software market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Online survey software market size by product, application, and region in terms of value ($B).
Regional Analysis: Online survey software market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different products, applications, and regions for the online survey software market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online survey software market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the online survey software market size?
Answer: The global online survey software market is expected to reach an estimated $8.7 billion by 2030.
Q2. What is the growth forecast for online survey software market?
Answer: The global online survey software market is expected to grow with a CAGR of 11.4% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the online survey software market?
Answer: The major drivers for this market are growing emphasis on customer experience management, rising popularity of e-commerce and online shopping, and expanding focus on market research.
Q4. What are the major segments for online survey software market?
Answer: The future of the online survey software market looks promising with opportunities in the retail, BFSI, medical & media, education & public sector, automotive, and airline & travel markets.
Q5. Who are the key online survey software market companies?
Answer: Some of the key online survey software companies are as follows:
• Zoho Forms
• Smartsurvey
• Campaign Monitor
• Alchemer
• Snap Surveys
• Formstack
• Typeform
Q6. Which online survey software market segment will be the largest in future?
Answer: Lucintel forecasts that enterprise grade is expected to witness higher growth over the forecast period.
Q7. In online survey software market, which region is expected to be the largest in next 5 years?
Answer: North America is expected to witness the highest growth over the forecast period.
Q8. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the online survey software market by product (enterprise grade and individual grade), application (retail, BFSI, medical & media, education & public sector, automotive, airline & travel, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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