Next Generation Video Codec in Turkey Trends and Forecast
The future of the next generation video codec market in Turkey looks promising with opportunities in the mobile phone, computer, and TV markets. The global next generation video codec market is expected to reach an estimated $7.9 billion by 2031 with a CAGR of 22.1% from 2025 to 2031. The next generation video codec market in Turkey is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the growing demand for better video experience, increasing mobile video consumption, and the proliferation of video content across platforms.
• Lucintel forecasts that, within the video codecs type category, the HEVC segment will remain the largest segment over the forecast period due to cutting the necessary bitrate in half while maintaining similar image quality, but at the cost of more processing complexity.
• Within the application category, mobile phone is expected to witness the highest growth.
Emerging Trends in the Next Generation Video Codec Market in Turkey
The next generation video codec market in Turkey is experiencing changes driven by new technology and changing market needs. New modalities in video streaming, mobile content, and the industry’s digital transformation are causing changes in video compression, streaming, and broadcasting technologies. These changes are indicative of Turkey’s proactive steps towards ensuring a robust digital ecosystem that optimally supports video streaming and content distribution on a multitude of devices.
• Acceptance of AV1 Codec in OTT Streaming: The AV1 codec seems to be picking up pace in Turkey’s OTT streaming. AV1 is an alternative to many older codecs as it is proprietary-free and has superior compression features. Streamers from Turkey are adopting the AV1 codec as many 4K and higher-level content programmers are AV1 enabled, and it streams higher-quality videos without wasting bandwidth. Turkish streaming providers and content owners have already started integrating AV1 to reduce costs and improve video content offerings throughout the country.
• Mobile-First Video Consumption: The sum of mobile internet and smartphone usage is increasing the amount of video consumed in Turkey. The growth of mobile content consumption is especially crucial for AV1 and HEVC codec providers, as they optimize for mobile devices and deliver high-definition content with no significant impact on the network. These codecs allow mobile users to enjoy hassle-free video experiences, even where internet conditions are not very strong. The increasing number of people looking for mobile-friendly video content is providing opportunities for the adoption of codecs in Turkey.
• 5G Rollout and Seamless Video Streaming: The infrastructure expansion of 5G in Turkey is increasing the demand for videos to be streamed in high definition. HEVC and AV1 are next generation video codecs that enable compressing large video files to optimize video streaming on 5G networks. These regions will benefit from the ability to stream high-resolution 4K and 8K content with very low latency conditions. There will also be a greater need in Turkey for these advanced video codecs with the infrastructure expansion of 5G. They can enhance the experience for consumers as well as increase the growth of the market.
• OTT Platforms and Their Localized Content: As the OTT market in Turkey develops, there is an increasing need for codecs designed for localized content. Providers are on the lookout for video codecs that enable them to offer high-quality Turkish content while keeping bandwidth consumption in check. End users are more frequently looking for content in their native languages, leading to a rise in the popularity of HEVC and AV1 codecs, which are essential for OTT platforms that aim to offer rich, diverse content while minimizing data consumption. The requirement for localized video has accelerated the growth of next generation video codecs in Turkey.
• Integration of Smart TV and High-Quality Streaming: The integration of smart TVs and next generation video codecs is another emerging trend in Turkey. As consumers in Turkey increasingly purchase smart TVs, the requirement for seamless, high-definition video playback on those devices grows. The use of AV1 and HEVC video codecs among Turkish broadcasters and OTT service providers allows the delivery of UHD content with almost no waiting time. These codecs are vital for effective streaming and the delivery of high-resolution footage without delay on large screens while improving the viewing experience for Turkish consumers.
In Turkey, trends such as the use of the AV1 codec, mobile-first video consumption, the rollout of 5G, OTT localization, and smart TV adoption are influencing the next generation video codec market. These trends broaden the scope of enhancing the video streaming experience, improving video quality, and optimizing bandwidth capabilities. Turkey is undergoing a significant digital transformation in its video streaming and mobile industries, which will most certainly increase the demand for sophisticated video codecs that are important for Turkey’s media and entertainment landscape.
Recent Developments in the Next Generation Video Codec Market in Turkey
Advanced technological developments and changing market dynamics have impacted the next generation video codec markets in Turkey. There is a growing demand for OTT platforms, mobile networks, and HD video services that require video compression technologies for effective content delivery and improving the viewer experience. These developments illustrate Turkey’s efforts toward digital transformation and consuming high-quality video content on multiple platforms.
• Increased Adoption of HEVC for 4K Video: The encoding standard HEVC has helped OTT services like Netflix offer Turkish subscribers UHD video content with increased quality. Turkish consumers expect high-quality video content, which has made HEVC a viable option due to its extensive support for 4K streaming as well as efficient compression. At this level, streaming services can provide video with high quality while using less bandwidth, especially during peak hours. This is essential to meet the demand for high-definition video content in the country.
• OTT Market Growth and Codec Integration: In Turkey, the rapid development of the OTT segment has caused swift adoption of highly efficient video codecs. Various platforms serving Turkish customers are using more complex codecs to enhance streaming speeds. There is high demand for 4K videos, and local OTT platforms are quickly adopting AV1 and HEVC. Other sites that showcase Turkish original content should also use these codecs to improve their services while maintaining low expenses.
• 5G Facilitating More Efficient Codecs: 5G’s implementation in Turkey has opened doors for the next generation video codec market. 5G’s ultra-speed capabilities, along with its high bandwidth efficiency, enable super-low latency video streaming, which AV1 and HEVC codecs are optimized for. 5G adoption in urban areas will increase the quality and ease of mobile video consumption through advanced codecs and will allow Turkish consumers to effortlessly watch 4K and 8K videos on their mobile and stationary devices.
• More Efficient Mobile Video Streaming is Being Adopted: As mobile device video consumption continues to rise and mobile internet in Turkey becomes faster, there will be a higher adoption of more optimized codecs for mobile video. Streaming services continue to adopt AV1, HEVC, and VP9 codecs for mobile-enabled video streaming to reduce the latency of high-quality video on mobile devices. This caters to Turkey’s developed mobile-centric economy and improves overall access to content through streaming, even in regions with poorer networks.
• Digitally Enhanced Infrastructure Expansion Legislative Support:
The Turkish government is focusing its investment on expanding digital infrastructure, which creates a demand for emerging video codecs. There are efforts to improve the 5G network and digitize content delivery in the country, thus creating an increased need for technology that improves video streaming and content consumption. Because of these developments, Turkey is adopting digital transformation, which is enhanced by the growth of video codec adoption in private and public sector video-reliant services like education, remote healthcare, and telecommuting.
The transition into Turkey’s digital media ecosystem is apparent in the country’s heavy investment in the next generation video codec market. Shifts in the adoption of HEVC for 4K content as well as adding higher-level codecs on OTT and mobile platforms showcase a clear movement towards quality video service interfaces. Moreover, Turkey’s adoption of 5G FWA and other government policies creates a perfect environment for digital video streaming services, thereby making Turkey a leading country in next generation video codecs.
Strategic Growth Opportunities for Next Generation Video Codec Market in Turkey
The next generation video codec market’s capacity regarding high-quality video content and digital transformation initiatives is growing rapidly. From infrastructure overhauls to mobile OTT video consumption, numerous opportunities are available for video codecs. The emergence of 5G networks and the accelerated growth of video streaming services bring new growth opportunities that could significantly impact Turkey’s landscape in digital media.
• Growth of OTT Video Streaming Services: The growth of OTT platforms in Turkey now offers a wide array of opportunities that video codecs can capture. As consumers shift to digital content platforms, the demand for high-quality video streaming can exceed previous expectations. Codecs such as HEVC and AV1 are crucial for efficiently providing and optimizing videos of 4K and higher resolutions for specific bandwidth restrictions. It is anticipated that as streaming services in Turkey scale, codecs that provide higher quality while compressing video will be pivotal for unrestricted viewing.
• Mobile Video Consumption and Optimization: The youth in Turkey consume videos on mobile devices at an increasing rate, providing significant potential for optimization through advanced codecs. Mobile-first streaming services are adopting video codecs such as AV1 and HEVC for improved video quality with reduced data consumption. These modern codecs ensure smooth video delivery without buffering in low internet speed zones by providing high-definition videos at a lower bitrate. The rise in demand for mobile video services creates a unique opportunity for codec providers to meet Turkey’s evolving market needs.
• Adoption of 5G Networks: The expected rollout of 5G networks in Turkey will significantly improve video streaming experiences by supporting high-quality, low-latency video delivery. Video codecs AV1 and HEVC will be critical in utilizing 5G’s bandwidth to deliver ultra-high-definition content while dramatically reducing data consumption. This will enhance the ability to stream 4K and 8K videos on mobile devices and smart TVs. With the rollout of 5G networks, Turkey will see an increased demand for advanced codecs to meet the new network requirements, providing ample growth opportunities for the video codec market.
• Integration with Smart TVs and Streaming Devices: With the continued expansion of smart TVs and other connected devices in Turkey, the consumer electronics sector is growing rapidly, increasing demand for advanced video codecs. These devices require ultra-high-definition content with minimal data usage and buffering. Video codecs like HEVC and AV1 will meet this need by providing high compression ratios with great video quality. The growing prevalence of smart TVs and connected devices will further increase the demand for these codecs, fueling innovation and growth in the Turkish video codec industry.
• Content Localization and Regional Expansion: Localized content is the most significant growth driver in the Turkish video codec market. The growing need for more region-specific content will see video codecs utilized to efficiently and cost-effectively deliver high-quality Turkish television programming to both domestic and international viewers. OTT platforms and broadcasters seeking to expand not only in Turkey but also in the region will rely on advanced video codecs to effectively transmit content without consuming excessive bandwidth. This will enable Turkey’s content industry to grow internationally and provide an opportunity for codec vendors to capitalize on this regional expansion.
The expansion of OTT streaming services, mobile video consumption, 5G network development, smart TV adoption, and content localization are driving growth in the next generation video codec market in Turkey. These changes could lead to greater adoption of advanced video codecs like HEVC and AV1 in the country. There are significant opportunities for codec providers to enhance video quality, optimize bandwidth, and improve user experience across various applications in the region.
Next Generation Video Codec Market in Turkey Driver and Challenges
Technological, economic, and regulatory aspects are key elements affecting the next generation video codec market in Turkey. Alongside the drivers working to implement advanced video codecs, there are challenges related to infrastructure, consumer behavior, and regulatory constraints that need to be addressed. These drivers and challenges will be crucial for the next generation video codec market in Turkey and will influence codec providers’ strategies in the coming years.
The factors responsible for driving the next generation video codec market in Turkey include:
• Developing Necessity of Next-Generation Video Codecs in Turkey: With the demand for high-quality and 4K offerings, efficient video compression technology is increasingly sought after in Turkey, especially as such technologies become more widely available. Next-generation video codecs continue to be adopted as consumers seek better video quality. HEVC and AV1 are among the new codecs that improve compression and video quality, essential for streaming large amounts of high-resolution video without bandwidth limitations. Codec providers have become highly active in Turkey as the demand for ultra-high-definition video increases rapidly, driving the need for modern solutions to address growing complexity.
• Increased Demand Supplied Through Mobile Devices: Smartphone penetration and mobile internet availability are key drivers of mobile video consumption growth in Turkey. This trend contributes significantly to the increased adoption of AV1 and HEVC video codecs, which are optimized for mobile telecommunications networks. These codecs enable streaming services to deliver high-definition videos while minimizing data consumption. There is a noticeable shift in media consumption from fixed to mobile devices, and Turkey must adapt to this change. This shift encourages codec developers to offer solutions that address the specific challenges faced by mobile users.
• Rollout of 5G Networks: The next generation video codec market in Turkey stands to benefit greatly from the rollout of 5G networks, as Turkey has immense potential in this area. Countries adopting 5G technology will gain new bandwidth with lower latency and high speeds, ideal for streaming ultra-high-definition videos. As the 5G market grows, the need for advanced codecs to stream 4K and 8K videos will become critical. Video codecs like AV1 and HEVC are essential to fully utilize 5G network resources while minimizing data usage for the population of Turkey.
• Expanding OTT Market: The rapid growth of the OTT market in Turkey is another major factor driving the video codec market. As consumers increasingly switch to digital services for their video content, there is a surge in demand for high-quality services with minimal buffering or data usage. OTT platforms such as Netflix, YouTube, and local providers must adopt next generation video codecs to meet the rising demand for 4K and HD videos. This trend is not only happening in Turkey but also in other countries, as more OTT platforms enter the Turkish market, increasing demand for efficient video codecs.
• The Improvement of Information Technology Related to Video Compression: Innovations in video codec technology in Turkey are primarily responsible for ongoing improvements in video compression. Newer codecs like AV1 have surpassed older technologies in terms of compression ratio and quality. These advancements make it easier for video streaming companies to offer high-quality content with lower data and bandwidth requirements. Technological evolution will continue to drive the adoption of these advanced video codecs in Turkey’s market to provide users with a better viewing experience.
Challenges in the next generation video codec market in Turkey are:
• Deficiencies in Infrastructure: Deficiencies in infrastructure are one of the key challenges affecting the next generation video codec market in Turkey, especially in rural and remote areas with poor internet coverage. While 5G is expected to mitigate some of these issues, there is still a significant gap in the technology required to provide high-quality video streaming services. This limits the availability of high-definition video content and may delay the adoption of next generation video codecs in many parts of the country, particularly in areas with limited infrastructure development.
• Educating and Raising Consumer Awareness: Along with other challenges, consumer awareness and education remain some of the greatest hurdles to the adoption of next generation video codecs in Turkey. Although consumers desire better video quality, they may not fully understand the intricacies of video compression or advanced codecs. This knowledge gap is problematic because it can slow the advancement of newer technologies and market growth, preventing consumers from finding services that utilize advanced video codecs.
• Adopting Next-Generation Video Codecs in Turkey: While adopting next generation codecs like HEVC, it is clear that regulatory issues and compliance licensing costs are obstacles to their widespread use in Turkey. Unlike standard licensing fees, many operational expenses are incurred by content providers and streaming services, making it more difficult to integrate these codecs into their systems. Additionally, there are regulatory concerns related to digital content, internet privacy, and security. These issues could hinder the implementation of new video compression technologies, requiring service providers to work around these obstacles for full adoption in Turkey.
The factors driving the next generation video codec market in Turkey include the growing demand for high-quality mobile video content, mobile video consumption, the expansion of 5G networks, growth in OTT platforms, and innovation in video compression technologies. However, limitations in infrastructure, consumer knowledge gaps, and regulatory frameworks present challenges that must be addressed to fully maximize the potential of these drivers. The combination of these factors will present both opportunities and constraints in Turkey’s video codec market.
List of Next Generation Video Codec Market in Turkey Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, next generation video codec companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the next generation video codec companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Next Generation Video Codec Market in Turkey by Segment
The study includes a forecast for the next generation video codec market in Turkey by video codecs type and application.
Next Generation Video Codec Market in Turkey by Video Codecs Type [Analysis by Value from 2019 to 2031]:
• AVC
• AV1
• HEVC
• VP9
• VVC
Next Generation Video Codec Market in Turkey by Application [Analysis by Value from 2019 to 2031]:
• Mobile Phone
• Computer
• TV
• Others
Features of the Next Generation Video Codec Market in Turkey
Market Size Estimates: Next generation video codec in Turkey market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Next generation video codec in Turkey market size by video codecs type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different video codecs type and application for the next generation video codec in Turkey.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the next generation video codec in Turkey.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
FAQ
Q1. What are the major drivers influencing the growth of the next generation video codec market in Turkey?
Answer: The major drivers for this market are growing demand for better video experience, increasing mobile video consumption, and proliferation of video content across platforms.
Q2. What are the major segments for next generation video codec market in Turkey?
Answer: The future of the next generation video codec market in Turkey looks promising with opportunities in the mobile phone, computer, and TV markets.
Q3. Which next generation video codec market segment in Turkey will be the largest in future?
Answer: Lucintel forecasts that HEVC segment will remain the largest segment over the forecast period due to cuts the necessary bitrate in half while maintaining similar image quality, but at the cost of more processing complexity.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the next generation video codec market in Turkey by video codecs type (AVC, AV1, HEVC, VP9, and VVC), and application (mobile phone, computer, TV, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Next Generation Video Codec Market in Turkey, Next Generation Video Codec Market in Turkey Size, Next Generation Video Codec Market in Turkey Growth, Next Generation Video Codec Market in Turkey Analysis, Next Generation Video Codec Market in Turkey Report, Next Generation Video Codec Market in Turkey Share, Next Generation Video Codec Market in Turkey Trends, Next Generation Video Codec Market in Turkey Forecast, Next Generation Video Codec Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.