Next Generation Video Codec in Netherlands Trends and Forecast
The future of the next generation video codec market in Netherlands looks promising with opportunities in the mobile phone, computer, and TV markets. The global next generation video codec market is expected to reach an estimated $7.9 billion by 2031 with a CAGR of 22.1% from 2025 to 2031. The next generation video codec market in Netherlands is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the growing demand for better video experience, increasing mobile video consumption, and the proliferation of video content across platforms.
• Lucintel forecasts that, within the video codecs type category, the HEVC segment will remain the largest segment over the forecast period due to cutting the necessary bitrate in half while maintaining similar image quality, but at the cost of more processing complexity.
• Within the application category, mobile phone is expected to witness the highest growth.
Emerging Trends in the Next Generation Video Codec Market in Netherlands
The Netherlands may be behind in advanced technology, but the next generation video codec market there is developing rapidly. Video-watching habits are changing quickly with a strong inclination towards better quality, faster processing speeds, and lower data consumption. Under these circumstances, next generation video codecs like HEVC, AV1, and VVC are becoming vital for effective video streaming. These technologies are set to boost the economy, elevate user satisfaction, and nurture the Netherlands’ expanding digital ecosystem. The following are key changes happening in the Dutch market:
• Streaming Platforms’ Embrace of AV1 Codecs: The open-source codec AV1 is gaining significant traction among Dutch streaming service providers. Many major Dutch streaming services are adopting AV1 because this newer compression codec is more efficient than its predecessors. The codec’s open-source nature drastically reduces licensing costs for services like YouTube, Netflix, and local streaming platforms, offering better value. This shift is especially beneficial for the Netherlands, as vacationers demand 4K and even 8K videos.
• Delivery of 4K and 8K Video Content Using HEVC Integration: HEVC (High-Efficiency Video Coding) remains crucial in the video ecosystem of the Netherlands. The growing demand for 4K and 8K content requires reliable, high-efficiency codecs to enable ultra-high-definition videos to be streamed without excessive bandwidth use. The Netherlands’ robust internet infrastructure supports high-definition content, making HEVC essential for OTT services, broadcasters, and other content producers to provide users with a seamless 4K/8K video experience. As more consumers upgrade to 4K-capable devices, HEVC adoption will expand in both residential and commercial sectors.
• Enhanced Mobile Video Streaming with 5G Enabling Expansion: The roll-out of 5G networks across the Netherlands is accelerating the demand for mobile video streaming with improved quality. 5G allows users to enjoy high-definition content with minimal delay. Next-generation video encoding systems like HEVC and AV1 are crucial as they reduce data usage while maintaining high video quality. These codecs are facilitating the shift to 5G by optimizing video content for mobile devices and enabling seamless viewing in crowded locations. They will help drive the growth of mobile video consumption and 5G video delivery across the country.
• Demand for Real-Time Video Communication and Conferencing: Real-time high-definition video communication is on the rise in the Netherlands, especially due to recent remote working policies and virtual meetings. Video conferencing applications like AV1 and VP9 are being utilized because they offer low latency and high quality. These codecs improve compression efficiency, ensuring smooth video calls by lowering bandwidth requirements. As businesses and educational institutions increasingly rely on video conferencing, the demand for effective video compression continues to grow, making advanced codecs essential for seamless communication.
• Broadcasting Industry Upgrading to UHD and HDR Content: The Netherlands’ broadcasting industry is upgrading to Ultra-High Definition (UHD) and High Dynamic Range (HDR) content, following global trends. Broadcasting requires advanced codecs like HEVC and VVC to efficiently deliver UHD and HDR content. These codecs also help stream high-definition content by reducing the data required for transmission without compromising quality. The growing popularity of UHD televisions and HDR displays in Dutch households is expected to drive continued demand for these advanced codecs. This will enhance the quality of content and improve the efficiency of UHD and HDR programming delivery.
Video codecs are becoming increasingly essential in the Dutch video and media industries, as new opportunities for growth emerge due to the rising demand for higher-quality video. Everything is changing rapidly across the Netherlands, and as demand for high-quality videos explodes, the next generation video codec market is evolving at an incredible pace. Technologies such as mobile communications, broadcasting, streaming, and even video conferencing are increasingly using VVC, AV1, and HEVC codecs. The video and media industries in the Netherlands are rapidly innovating and expanding due to the rising popularity of UHD content and 5G technology. These codecs are reshaping the user experience by improving efficiency and reducing data usage, paving the way for further innovation in the Dutch market.
Recent Developments in the Next Generation Video Codec Market in Netherlands
Key developments have been observed in recent years around the world, including the Netherlands. As there is a growing need for better real-time communication and enhanced 4K/8K streaming quality globally, the Netherlands is at the forefront of adopting ultra-modern video codecs to keep up with the evolving trends in streaming. Mobile OTT platforms and broadcasters require high-efficiency video communication in real time. Innovations in mobile network technology are driving groundbreaking changes in the Netherlands for improved video delivery on all OTT platforms. In summary, these rapid developments driven by real-time demand are changing the way the Netherlands—and the world—will move into the future.
• 5G and Improved Mobile Video Streaming Features: With the advancement of 5G networks in the Netherlands, the capacity for mobile video streaming has significantly improved. Ultra HD 4K and 8K mobile video streaming is now possible due to increased speeds and dramatically reduced latency. To enable such efficient streaming, next generation video codecs like AV1 and HEVC are essential, as they help reduce data consumption while maintaining high video quality, meeting the rising demand for mobile video consumption. As 5G adoption increases, so will the use of these codecs, ensuring users receive high-quality content with little to no buffering.
• HEVC Adoption to Distribute UHD Content by Broadcasters: Broadcasters in the Netherlands are increasingly adopting HEVC for more efficient distribution of 4K and 8K broadcasts. This shift in the Netherlands is facilitated by its strong infrastructure and the growing demand for premium video content. HEVC enables broadcasters to deliver high-quality content with efficient compression, reducing bandwidth usage while maximizing video quality. As more people purchase UHD televisions and streaming services, HEVC adoption is expected to continue growing, helping Dutch broadcasters enter a new era of ultra-high-definition content without any issues.
• OTT Providers in the Netherlands Expanding UHD Content Offerings: In the Netherlands, most video-on-demand (VoD) platforms are expanding their UHD content offerings. More people are requesting 4K and 8K videos. Streaming services, both global and local, are increasingly using HEVC and AV1 codecs to meet these demands. These codecs allow for higher-quality streaming at lower bitrates, which means less buffering and better bandwidth usage. As more Dutch households with 4K devices are introduced, these codecs help OTT providers meet growing consumption expectations.
• Government and Business Stakeholder Interventions in Codec Diffusion in the Netherlands: In the Netherlands, there is an active initiative for the diffusion of next generation codecs. Government and business stakeholders aim to drive the adoption of advanced video compression technologies that enable the cost-effective delivery of video services. To encourage non-uniform adoption of broadcasting codecs, OTT streaming and mobile operators are working in cross-sector partnerships. The Netherlands aims to address codec interoperability issues, minimizing operational costs while delivering services across various platforms. This initiative is vital for improving operational efficiency and the quality of video content across industries in the Netherlands.
• Attention to Environmental Sustainability in Video Streaming: With growing environmental concerns, the Netherlands is taking measures to ensure that its digital infrastructure, including video streaming services, is sustainable. The increasing demand for high-quality video, particularly UHD and 8K content, puts pressure on energy consumption. Next-generation video codecs like AV1 address this challenge by improving compression efficiency and lowering energy usage, thus reducing the overall environmental impact. This aligns with the country’s sustainability goals.
The shifts in demand for efficient video streaming and broadcasting in the Netherlands are increasingly prevalent, reflecting global developments in the next generation video codec market. The industry’s shift to advanced video codecs is driven by the growing availability of UHD and 8K content, expanding 5G network coverage, and the progressive focus on environmental sustainability. These developments are changing how video content is delivered, ensuring high quality across different platforms while optimizing energy consumption and bandwidth usage. The Netherlands, like the rest of the world, is adopting these trends and seeking innovative solutions to video technology. As a result, the video codec market in the Netherlands plays a critical role in shaping the future of video content delivery worldwide.
Strategic Growth Opportunities for Next Generation Video Codec Market in Netherlands
The emergence of high-quality video content is the key driver for increased demand for next generation video codecs in the Netherlands. As the population becomes more tech-savvy and familiar with streaming services, the demand for higher resolution videos is rapidly increasing. Furthermore, the adoption of advanced codecs for efficient streaming, such as 4K and 8K, is rising. The need to enhance user experience is driving the demand for these codecs, which optimize video delivery and reduce bandwidth needs. Below are five strategic initiatives fostering the growth of the video codec market in the Netherlands.
• Adoption of AV1 in Netherlands Online Streaming Services: AV1 is increasingly used across new video codecs, and as older streaming services adopt this new codec, AV1 is expected to gain popularity. The adoption of AV1 in the Netherlands is growing, as streaming services aim to offer 4K and 8K videos without excessive data usage. AV1 provides significant advantages by improving streaming quality while reducing bandwidth consumption, which enhances the overall video streaming experience.
• Expansion of 5G Networks Enabling Mobile Video Streaming: 7GoTV, a video editing company in Amsterdam, suggests that the growth of 5G networks in the Netherlands presents a flawless opportunity for next generation video codecs. Mobile video streaming on smartphones and tablets is now possible due to faster speeds and low latency. AV1 and HEVC codecs are crucial for optimizing video delivery on mobile devices while using less data. As mobile video consumption rises, these codecs will support uninterrupted video playback and enhance the mobile video experience.
• UHD and HDR Content for OTT (Over-the-Top) and Broadcasting: In Dutch broadcasting and OTT streaming, there is a noticeable shift toward Ultra High Definition (UHD) and High Dynamic Range (HDR) content. These formats are delivered efficiently through next-gen codecs like HEVC and VVC, with reduced bandwidth usage. This transition is driving demand for UHD and HDR content, both locally and internationally. Effective marketing strategies for VVC and HEVC will boost growth in this sector.
• Solutions for Real-Time Video Communication and Conferencing: The demand for remote video communication in the Netherlands has grown significantly, driven by the rise in remote work and virtual collaboration. Video conferencing platforms using AV1, VP9, and HEVC codecs can now operate with reduced bandwidth while maintaining high-quality video. These codecs are becoming essential as businesses, educational institutions, and individuals rely more on video communication. The increased use of video conferencing platforms presents a significant opportunity for the codec market to grow alongside this demand.
• Video Coding for Cloud Gaming Platforms: Cloud gaming is rapidly expanding in the Netherlands, with many gamers turning to cloud services. For video games to be streamed with minimal delay, video codecs like AV1 and HEVC are necessary. These codecs ensure that high-quality video can be streamed with lower bandwidth requirements, making it easier for gamers without advanced hardware to enjoy cloud gaming. As the cloud gaming market continues to grow, the need for efficient video coding tools will become more critical.
The Netherlands next generation video codec market presents numerous strategic growth opportunities. Key trends driving growth include the adoption of AV1, deployment of 5G networks, rising demand for UHD and HDR content, increasing video conferencing, and cloud gaming. These trends highlight the growing importance of advanced video codecs that ensure high-quality video while efficiently managing data. As these opportunities evolve, they will shape the future of video delivery in the Netherlands, enhancing the user and business experience.
Next Generation Video Codec Market in Netherlands Driver and Challenges
The next generation video codec market in the Netherlands is influenced by several drivers, including technological, economic, and regulatory factors. The improvement of internet infrastructure, particularly with the expansion of 5G networks, plays a key role in this growth. However, challenges such as high licensing costs, adoption barriers, and integration issues exist. These emerging drivers and challenges are shaping the evolution of the codec market. Below are the key drivers and challenges for the industry:
The factors responsible for driving the next generation video codec market in the Netherlands include:
• Emerging Technologies in Compression Methods: Next-generation video codecs like AV1 and VVC are adopting emerging compression technologies that enable higher compression ratios. These codecs allow for high-quality content to be streamed with less bandwidth, making it easier for streaming services, broadcasters, and OTT providers to deliver 4K and 8K content without overwhelming networks. The adoption of these new technologies is crucial to meet the growing demand for high-definition video content.
• Supporting Factors in Increased 5G Deployment for Video Streaming: The expansion of 5G networks in the Netherlands is accelerating mobile video streaming. Faster speeds and lower latency enable streaming services to deliver high-quality content without interruptions. The use of next generation video codecs is essential for managing the data-intensive demands of mobile video streaming, ensuring efficient video delivery with minimal data consumption.
• Increasing Demand for UHD Content: The demand for UHD content, particularly in 4K and 8K formats, is growing in the Netherlands, as it is worldwide. Consumers are increasingly adopting UHD televisions, driving demand for efficient video codecs. Codecs like AV1 and HEVC are essential for delivering high-quality UHD content with reduced bandwidth usage, making it easier to meet the growing demand for 4K and 8K video.
• Growth of Cloud-Based Platforms for Video Streaming: OTT and cloud gaming platforms are rapidly growing in the Netherlands, creating a greater demand for advanced video codecs. These platforms rely heavily on next generation codecs to ensure high-quality video delivery across multiple devices while minimizing data usage and latency. As consumers turn to cloud services for video streaming and gaming, the demand for efficient video codecs will continue to rise.
• Regulatory Push for Bandwidth Efficiency and Sustainability: Regulations focusing on environmental sustainability are becoming stricter, requiring service providers to implement energy-efficient technologies. Next-generation video codecs like AV1 and HEVC help meet these regulatory requirements by enhancing compression ratios and reducing energy consumption. The demand for more sustainable practices is driving the adoption of these codecs, which offer high-quality video at lower data and energy consumption levels.
Challenges in the next generation video codec market in the Netherlands:
• High Cost of Licensing and Integration Challenges: Licensing costs, particularly for proprietary codecs like HEVC, remain a significant challenge for video codec providers in the Netherlands. These high costs often discourage streaming platforms, broadcasters, and service vendors from adopting these codecs. Additionally, integrating new codecs into existing infrastructure can be complex and costly, slowing down adoption. Addressing these challenges is crucial for promoting the use of next generation video codecs in various industries.
• Difficulty in Merging New Systems with Older Operating Environments: Integrating next generation video codecs into older systems can be difficult, especially for businesses in the Netherlands still using legacy codecs. Upgrading infrastructure and ensuring compatibility with modern video technology can cause disruptions and incur significant costs. These challenges hinder the widespread adoption of newer video codecs, slowing down market growth.
• Differentiating Codec Standards and Market Competition: Multiple codec standards are vying for dominance in the market, including HEVC, AV1, VP9, and VVC. Each codec has its strengths and weaknesses, affecting factors like compression ratios, licensing, and compatibility with various devices and platforms. The lack of a universal standard leads to fragmentation in the market, making it harder for the industry to reach a consensus on which codec to adopt.
The next generation video codec market in the Netherlands presents both opportunities and challenges. Key drivers include technological advancements, 5G deployment, and growing demand for UHD content. However, licensing costs, integration difficulties, and competitive market conditions pose significant barriers. Balancing these factors will be crucial for advancing video delivery systems, improving sustainability, and ensuring high-quality content delivery in the Netherlands.
List of Next Generation Video Codec Market in Netherlands Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, next generation video codec companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the next generation video codec companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Next Generation Video Codec Market in Netherlands by Segment
The study includes a forecast for the next generation video codec market in Netherlands by video codecs type and application.
Next Generation Video Codec Market in Netherlands by Video Codecs Type [Analysis by Value from 2019 to 2031]:
• AVC
• AV1
• HEVC
• VP9
• VVC
Next Generation Video Codec Market in Netherlands by Application [Analysis by Value from 2019 to 2031]:
• Mobile Phone
• Computer
• TV
• Others
Features of the Next Generation Video Codec Market in Netherlands
Market Size Estimates: Next generation video codec in Netherlands market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Next generation video codec in Netherlands market size by video codecs type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different video codecs type and application for the next generation video codec in Netherlands.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the next generation video codec in Netherlands.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the next generation video codec market in Netherlands?
Answer: The major drivers for this market are growing demand for better video experience, increasing mobile video consumption, and proliferation of video content across platforms.
Q2. What are the major segments for next generation video codec market in Netherlands?
Answer: The future of the next generation video codec market in Netherlands looks promising with opportunities in the mobile phone, computer, and TV markets.
Q3. Which next generation video codec market segment in Netherlands will be the largest in future?
Answer: Lucintel forecasts that HEVC segment will remain the largest segment over the forecast period due to cuts the necessary bitrate in half while maintaining similar image quality, but at the cost of more processing complexity.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the next generation video codec market in Netherlands by video codecs type (AVC, AV1, HEVC, VP9, and VVC), and application (mobile phone, computer, TV, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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