Matcha Trends and Forecast
The future of the global matcha market looks promising with opportunities in the regular tea, matcha beverage, food, and personal care markets. The global matcha market is expected to reach an estimated $6.2 billion by 2030 with a CAGR of 8.6% from 2024 to 2030. The major drivers for this market are increasing health consciousness combined with consumer knowledge of the productÄX%$%Xs health advantages, improvements in the global food and beverage industry, as well as, rising availability of bagged matcha leaves sold under various brand names.
• Lucintel forecasts that, within the grade category, classic segment will remain the largest segment over the forecast period because it is nutrient-dense and excellent for a variety of uses, including ordinary tea and other matcha tea-based drinks.
• In terms of regions, APAC will remain the largest region over the forecast period due to the considerable popularity of green tea in Japan and China, as well as the regionÄX%$%Xs developing health consciousness.
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Emerging Trends in the Matcha Market
There are several emerging trends impacting the matcha market:
• Focus on Health and Wellness: Increased consumer awareness regarding health benefits, such as high levels of antioxidants and improved metabolism, is leading to an increased demand for matcha consumption from a health perspective.
• New Product Development: A variety of matcha products are being developed, including beverages, baked goods, and boutiques, which are capturing consumer interest.
• Organic and Premium Segments: There is an increasing demand for organic and premium matcha products as consumers are motivated by their needs for quality, purpose, and responsible material sourcing.
• Matcha Tourism: In Japan, matcha tourism is on the rise, emphasizing consumer education about matcha’s cultural and production aspects, which is garnering worldwide attention.
• E-commerce Performance Enhancement: E-commerce channels are opening up many opportunities for consumers to access matcha products all over the globe.
These trends are creating a significant transformation in the matcha market, moving beyond mundane uses to more demanding ones, with a growing concern about product quality and expanding product reach through the internet.
Recent Developments in the Matcha Market
Noteworthy developments in the matcha market over the last few months include:
• Diversification of Product Range: A wide range of matcha-infused products, such as beverages, snacks, and desserts, is available in the market due to varying consumer preferences.
• Increased Awareness and Demand: More consumers are becoming aware of the benefits of matcha, boosting the market demand in the U.S., Europe, and Asia.
• Specialty Retail Growth: The rise in the number of health food marts, including cafes serving matcha beverages, is enhancing market penetration.
• Investment in Quality Control: In terms of quality assurance, more businesses are investing in certification and quality enhancement of matcha, particularly in Japan and China.
• E-commerce & Online Sales: The increased use of e-commerce has facilitated the sale and distribution of matcha products beyond local territories, thereby promoting growth.
These developments are driving market growth through increased product diversification, improved product quality, and coverage in both conventional and experiential retail markets via the internet.
Strategic Growth Opportunities for Matcha Market
Several strategic growth possibilities characterize the matcha market:
• Product Diversification: Entering into different product segments, such as ready-to-drink beverages and health supplements, will be a strategic move to reach wider consumer demographics.
• Geographic Expansion: Tapping into new markets where health awareness is on the rise, such as in India and Southeast Asia, presents untapped customer segments.
• Premium and Organic Products: Offering only premium-grade organic matcha products can meet the rising interest in premium and sustainably produced ingredients.
• Retail and Online Presence: Broadening the scope of both high-street specialist shops and online stores will enhance market reach and consumer access.
• Educational Marketing: Engaging in educational marketing will encourage more consumption by raising awareness of the health advantages and cultural significance of matcha.
These opportunities are bridging some growth barriers in the matcha market by expanding the product portfolio, accessing new markets, and utilizing both conventional sales methods and the internet.
Matcha Market Driver and Challenges
The matcha market has been shaped by specific technologies, economies, and regulations, as well as their barriers to entry. It is essential to understand these factors for smooth navigation in the market.
The factors responsible for driving the matcha market include:
• Health Benefits: Increased consumer awareness of the health properties of matcha, such as antioxidants and enhanced metabolism, has increased demand.
• Product Innovation: Consistent development of matcha-based products and their applications has expanded the consumer base in the market.
• E-commerce Growth: As consumers increasingly purchase through online retail outlets, the demand for matcha products is likely to rise.
• Premium Segment Appeal: Escalating demand for premium and organic products is creating a favorable environment for premium-grade matcha distribution.
• Cultural Promotion: Global awareness of matcha consumption as a cultural practice, particularly in matcha tourism sites like Japan, is further increasing.
Challenges in the matcha market include:
• Price Volatility: Changes in matcha prices, due to excess or shortage of supply, can reduce accessibility and hinder market stability.
• Quality Control: Maintaining the quality and originality of matcha in various countries can be particularly challenging.
• Market Saturation: Increasing competition and market saturation in the most developed areas can reduce economic performance and market share.
• Regulatory Compliance: Navigating different legal requirements in various regions can be expensive due to differences in legal standards.
• Supply Chain Disruptions: Natural disasters or political instability can cause supply chain interruptions, affecting matcha distribution.
The market for matcha is oriented towards wellness trends, product innovation, and expansion of e-commerce, while facing advertising challenges related to price instability, quality management, and market saturation. Proper management of these factors is crucial for harnessing growth potential and maintaining stability within the market.
List of Matcha Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies matcha companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the matcha companies profiled in this report include-
• Matcha Maiden
• Kissa Tea
• Mizuba Tea
• Midori Spring
• AOI Tea Company
• AIYA America
• Encha
• Ippodo Tea
• DoMatcha
• Unilever
Matcha by Segment
The study includes a forecast for the global matcha by grade, application, and region.
Matcha Market by Grade [Analysis by Value from 2018 to 2030]:
• Classic
• Ceremonial
• Culinary
Matcha Market by Application [Analysis by Value from 2018 to 2030]:
• Regular Tea
• Matcha Beverages
• Food
• Personal Care
• Others
Matcha Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Matcha Market
Geographically derived matcha market insights analyze recent trends, including the growing demand due to consumersÄX%$%X focus on health and wellness, product innovation, and marketing features of the industry. Matcha, in the form of powdered green tea, is a fascinating product—not only is it a traditional ingredient in Japanese tea ceremonies, but it is also used in many food and beverage products. The following notes highlight recent trends in some leading markets:
• United States: Matcha in the U.S. is increasingly matched to traditional medicines, with a growing consumer base, particularly among health-conscious individuals. This trend is supported by consumersÄX%$%X overwhelming adoption of matcha-related flavors in beverages and snacks. Chain coffee shops and health stores are further expanding their matcha offerings. Additionally, reasons such as high antioxidant content and improved metabolism are contributing to matchaÄX%$%Xs promotion.
• China: China dominates the matcha market share, with growth spurred by the recognition of matchaÄX%$%Xs health benefits. Consumers today are blending traditional tea consumption with matcha, and the market for matcha-infused food products is growing. Consumers in China are beginning to purchase quality matcha green tea, improving local production and the quality of small-scale tea producers.
• Germany: The matcha market has significant potential in Germany, driven by a growing preference for healthy and organic foods. Matcha is gaining popularity in niche health food businesses and cafes. The German market is innovating in product development based on matcha, such as baking matcha cookies and creating matcha smoothies, targeting a consumer base increasingly focused on functional foods.
• India: There is a slow but gradual increase in the matcha industry within India, particularly among urban dwellers interested in fitness. This market stage is still in its infancy; however, interest in matcha as a superfood is intensifying. Companies specializing in health food products are starting to incorporate this superfood green powder into their lines, and a better understanding of its potential health benefits, including anticancer properties, is emerging.
• Japan: As matcha is native to Japan, the country dominates matcha sales. Innovation remains strong, and the Japanese continue to expand the use of matcha beyond traditional tea enthusiasts. Japanese manufacturers are focusing on product quality and expanding their export activities. Additionally, JapanÄX%$%Xs emphasis on matcha tourism and cultural promotion supports both domestic and international consumption.
Features of the Global Matcha Market
Market Size Estimates: Matcha market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Matcha market size by grade, application, and region in terms of value ($B).
Regional Analysis: Matcha market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different grade, application, and regions for the matcha market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the matcha market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What is the matcha market size?
Answer: The global matcha market is expected to reach an estimated $6.2 billion by 2030.
Q2. What is the growth forecast for matcha market?
Answer: The global matcha market is expected to grow with a CAGR of 8.6% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the matcha market?
Answer: The major drivers for this market are increasing health consciousness combined with consumer knowledge of the productÄX%$%Xs health advantages, improvements in the global food and beverage industry, as well as, rising availability of bagged matcha leaves sold under various brand names.
Q4. What are the major segments for matcha market?
Answer: The future of the global matcha market looks promising with opportunities in the regular tea, matcha beverage, food, and personal care markets.
Q5. Who are the key matcha market companies?
Answer: Some of the key matcha companies are as follows:
• Matcha Maiden
• Kissa Tea
• Mizuba Tea
• Midori Spring
• AOI Tea Company
• AIYA America
• Encha
• Ippodo Tea
• DoMatcha
• Unilever
Q6. Which matcha market segment will be the largest in future?
Answer: Lucintel forecasts that, within the grade category, classic segment will remain the largest segment over the forecast period because it is nutrient-dense and excellent for a variety of uses, including ordinary tea and other matcha tea-based drinks.
Q7. In matcha market, which region is expected to be the largest in next 6 years?
Answer: In terms of regions, APAC will remain the largest region over the forecast period due to the considerable popularity of green tea in Japan and China, as well as the regionÄX%$%Xs developing health consciousness.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the matcha market by grade (classic, ceremonial, and culinary), application (regular tea, matcha beverages, food, personal care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Matcha Market, Matcha Market Size, Matcha Market Growth, Matcha Market Analysis, Matcha Market Report, Matcha Market Share, Matcha Market Trends, Matcha Market Forecast, Matcha Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.