Human Nutrition Trends and Forecast
The future of the global human nutrition market looks promising with opportunities in the pediatric population, geriatric population, maternal population, and athletes population markets. The global human nutrition market is expected to reach an estimated $436.9 billion by 2030 with a CAGR of 6.3% from 2024 to 2030. The major drivers for this market are growing popularity of wellness and health, rising interest in dietary supplements, as well as, rising prevalence of chronic illnesses and increasing use of nutritional supplements and baby formulae.
• Lucintel forecasts that vitamins will remain the largest segment over the forecast period due to growing consumer focus on health and wellness, the incidence of vitamin deficiencies rising, and the enormous demand for foods fortified with vitamins.
• Within this market, geriatric population will remain the largest segment because the population in this category is getting older, which means there is a greater need to maintain and enhance their immune systems and digestion, and chronic illnesses are more common.
• North America will remain the largest region over the forecast period due to robust investments in the R&D of human nutrition products, a well-established nutraceutical and functional food business, and increasing need for nutritional supplements in the region.
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Emerging Trends in the Human Nutrition Market
The human nutrition market is characterized by the emergence of various trends that impact changing consumer taste patterns and advancements in technology. The market is experiencing positive changes due to these trends, new platforms, and concepts in nutrition.
• Personalized Nutrition: Today’s technological advances, including genetic testing, microbiome sequencing, and lifestyle questionnaires, harness the growing phenomenon of personalized nutrition. This trend is beneficial because it responds to individual health habits and preferences, thus enhancing overall health.
• Sustainable and Plant-Based Foods: There is a significant rise in the demand for sustainable and plant-based nutrition. Consumers are shifting toward products with lower carbon footprints and those that align with moral and health values, promoting the growth of plant-based and organic products.
• Functional Foods and Supplements: Functional foods offer added value, which is why more people are buying them, along with dietary supplements. New ingredients enhance cognitive function, immunity, and digestion, among other features, as consumers become increasingly health-focused.
• Integration of Technology: Technology plays a major role in nutrition through smart devices, apps, and AI-driven solutions. These technologies provide a more proactive approach to managing health by enabling dietary tracking, health monitoring, and personalized nutrition recommendations.
All these trends are likely to spur further growth in the human nutrition market, which is becoming more personalized, sustainable, and technologically advanced.
Recent Developments in the Human Nutrition Market
Recent developments in the human nutrition market over the last few years have been evident in technological advancements, product development, and changing consumer behaviors. These developments are impacting the industry and contributing to its expansion.
• Advancements in Personalized Nutrition: Thanks to genetic and microbiome profiling, personalized nutrition is now tailored to individuals’ diets and genetic factors. This advancement makes nutrition more specific and effective as it relates to overall health and genetics.
• Expansion of Plant-Based Products: The demand for plant-based foods is rising, driven by consumers’ concern about their nutrition. This includes new sources of plant proteins and functional foods that align with various dietary cultures.
• Increased Focus on Sustainable Practices: Nutrition is becoming more aligned with environmental concerns, prompting businesses to adopt greener options. This includes minimizing the carbon footprint of food products through sustainable packaging and responsible sourcing of ingredients.
• Growth of Functional Foods: Interest in functional foods that address health concerns, in addition to nutritional needs, is on the rise. Recent advancements include formulations for cognitive function, immune support, and digestive health, driven by consumersÄX%$%X growing desire to stay healthy.
• Integration of Health Technology: Health technology has penetrated nutrition solutions through smart devices and apps. These technologies enable personalized health screening, food consumption assessment, and segmented nutritional information, enhancing consumer interaction and effectiveness.
These developments are positively impacting the human nutrition market by fostering innovation, meeting consumer demands, and facilitating healthier nutrition options.
Strategic Growth Opportunities for Human Nutrition Market
The human nutrition market presents numerous strategic growth opportunities in diverse applications. Tapping into these opportunities can drive market growth and innovation.
• Personalized Nutrition Solutions: There are significant opportunities in offering nutrition products and services based on genetics, the microbiome, and lifestyle. Such an approach offers specific health benefits, and more people are seeking individualized health solutions.
• Plant-Based and Sustainable Products: With shifting health and nutrition trends, there are opportunities to diversify product portfolios or introduce new lines of plant-based and sustainable nutrition. Growing demand is driven by increasing awareness of ethical and moral issues.
• Functional Foods and Supplements: There is room for innovation in functional foods and supplements, particularly in products promoting mental wellness, immune health, and overall well-being.
• Health Technology Integration: Integrating existing technology into nutrition solutions, such as mobile apps and smart devices, presents growth opportunities, including enhanced personalization of health and activity monitoring.
• Emerging Markets Expansion: Expanding into emerging markets with rising middle-class populations offers growth potential. Tailoring products to cater to local market needs can help in penetrating these new markets.
These growth opportunities are transforming the human nutrition sector by generating new ideas that expand product variety and address evolving consumer demands.
Human Nutrition Market Driver and Challenges
The human nutrition segment is influenced by key drivers and challenges that impact growth and change within the market. These factors include technology, the economy, and the regulatory environment.
The factors responsible for driving the human nutrition market include:
• Technological Developments: Technologies related to nutrition, such as innovative personalized solutions and smart wellness devices, are driving market growth. These technologies improve product performance and enhance customer experience by supporting nutrition and health management.
• Rise in Health Awareness: Increasing awareness of health and wellness is driving demand for better solutions. This includes functional foods, dietary supplements, and tailored nutrition packages targeting specific health concerns.
• Demand for Sustainable Products: The growing population is seeking sustainable nutrition options, expanding the market. Consumers are increasingly interested in products with minimal environmental impact and ethically sourced ingredients.
• Expansion of Health Technology: The use of technology in health and nutrition, including AI-powered recommendations and mobile apps, is opening new growth avenues. These technologies offer personalized and user-friendly health and nutrition management solutions.
• Growth in Emerging Markets: The expansion of middle-class populations and rising disposable incomes in emerging countries are driving demand for better nutrition solutions. These opportunities are being leveraged by offering products that meet local preferences.
Challenges in the human nutrition market are:
• Regulatory Compliance: Navigating regulatory requirements in multiple regions can be challenging for manufacturers. Compliance with product safety standards and health regulations is necessary when expanding into new markets.
• High Product Costs: The development and production of advanced nutrition products are often costly, limiting access for some consumers. This creates tension in balancing affordability and innovation.
• Supply Chain Disruption: Ingredient cost inflation and supply chain disruptions can impact production and pricing. Maintaining product consistency and competitiveness requires a steady supply of quality raw materials.
These drivers and challenges are shaping the human nutrition market by influencing growth prospects, product development, and market dynamics. Addressing these issues is essential for seizing opportunities and overcoming barriers in the industry.
List of Human Nutrition Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies human nutrition companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the human nutrition companies profiled in this report include-
• Hansen
• USANA Health Science
• Pharmavite
• Nestle
• Kerry Group
• Glanbia
• Corbion
• ADM
• Bayer Health Care
• Amway
Human Nutrition by Segment
The study includes a forecast for the global human nutrition by product type, distribution channel, application, end use, and region.
Human Nutrition Market by Product Type [Analysis by Value from 2018 to 2030]:
• Vitamins
• Probiotics
• Proteins & Amino Acids
• Carbohydrates
• Fats & Fatty Acids
• Minerals
• Others
Human Nutrition Market by Distribution Channel [Analysis by Value from 2018 to 2030]:
• Over-the-Counter (OTC)
• Prescribed
Human Nutrition Market by Application [Analysis by Value from 2018 to 2030]:
• Dietary Supplements
• Functional Nutrients
• Medical Nutrition
• Infant Nutrition
• Food & Beverages
• Others
Human Nutrition Market by End Use [Analysis by Value from 2018 to 2030]:
• Pediatric Population
• Geriatric Population
• Maternal Population
• Athletes Population
• Others
Human Nutrition Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Human Nutrition Market
Technological advancements, changing consumer behaviors, and shifts in health perspectives are influencing the human nutrition market globally. Recent trends highlight increasing demand for individualized diets, green nutrition, and new supplement technologies across major regional markets.
• United States: The U.S. market is seeing increased use of genetic and microbiome-based diet personalization. Health-conscious consumers are driving innovation in dietary and functional foods, supported by new regulations aimed at improving product information and effectiveness.
• China: In China, efforts focus on combining traditional Chinese medicine with nutrition. Trends include the growth of internet-based health services and functional foods that cater to regional tastes, blending tradition with modernity.
• Germany: Germany leads in offering green and organic nutrition products. Popular trends include plant-based diets and environmentally friendly goods, driven by high demand in the food industry and strict regulations on producers.
• India: Amid growing sedentary lifestyles, India’s market for fortified foods and nutraceuticals is expanding, addressing malnutrition. Developments focus on cost-effective and innovative solutions tailored to local dietary preferences and health needs.
• Japan: In Japan, nutrition is increasingly connected with technology through smart health devices and precision nutrition. AI is being used to provide advanced dietary recommendations, while functional foods are developed to meet the needs of the aging population.
Features of the Global Human Nutrition Market
Market Size Estimates: Human nutrition market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Human nutrition market size by product type, distribution channel, application, end use, and region in terms of value ($B).
Regional Analysis: Human nutrition market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different product type, distribution channel, application, end use, and regions for the human nutrition market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the human nutrition market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What is the human nutrition market size?
Answer: The global human nutrition market is expected to reach an estimated $436.9 billion by 2030.
Q2. What is the growth forecast for human nutrition market?
Answer: The global human nutrition market is expected to grow with a CAGR of 6.3% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the human nutrition market?
Answer: The major drivers for this market are growing popularity of wellness and health, rising interest in dietary supplements, as well as, rising prevalence of chronic illnesses and increasing use of nutritional supplements and baby formulae.
Q4. What are the major segments for human nutrition market?
Answer: The future of the global human nutrition market looks promising with opportunities in the pediatric population, geriatric population, maternal population, and athletes population markets.
Q5. Who are the key human nutrition market companies?
Answer: Some of the key human nutrition companies are as follows:
• Hansen
• USANA Health Science
• Pharmavite
• Nestle
• Kerry Group
• Glanbia
• Corbion
• ADM
• Bayer Health Care
• Amway
Q6. Which human nutrition market segment will be the largest in future?
Answer: Lucintel forecasts that vitamins will remain the largest segment over the forecast period due to growing consumer focus on health and wellness, the incidence of vitamin deficiencies rising, and the enormous demand for foods fortified with vitamins.
Q7. In human nutrition market, which region is expected to be the largest in next 5 years?
Answer: North America will remain the largest region over the forecast period due to robust investments in the R&D of human nutrition products, a well-established nutraceutical and functional food business, and increasing need for nutritional supplements in the region.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the human nutrition market by product type (vitamins, probiotics, proteins & amino acids, carbohydrates, fats & fatty acids, minerals, and others), distribution channel (over-the-counter (OTC) and prescribed), application (dietary supplements, functional nutrients, medical nutrition, infant nutrition, food & beverages, and others), end use (pediatric population, geriatric population, maternal population, athletes population, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Human Nutrition Market, Human Nutrition Market Size, Human Nutrition Market Growth, Human Nutrition Market Analysis, Human Nutrition Market Report, Human Nutrition Market Share, Human Nutrition Market Trends, Human Nutrition Market Forecast, Human Nutrition Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.