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Home Water Filtration Unit Trends and Forecast

The future of the global home water filtration unit market looks promising with opportunities in the direct sales and indirect sales markets. The global home water filtration unit market is expected to reach an estimated $5.1 billion by 2030 with a CAGR of 4.5% from 2024 to 2030. The major driver for this market are growing awareness towards water safety and quality along with reducing level of portable water.
  • Lucintel forecasts that acid neutralizer segment is expected to witness the highest growth over the forecast period.
  • Within this market, indirect sales segment will remain the largest segment over the forecast period.
  • North America is expected to witness the highest growth over the forecast period.
Home Water Filtration Unit Market by product type and sales channel

North America is expected to witness the highest growth in the Home Water Filtration Market

  1. United States: Companies like Brita and PUR are leading innovations in home water filtration units. Initiatives such as the Environmental Protection Agency's (EPA) WaterSense program drive awareness for water conservation and filtration. The US government encourages the use of water-efficient products through initiatives like the Water Infrastructure Finance and Innovation Act (WIFIA). 
  2. China: Chinese manufacturers, including AO Smith Corporation and 3M China, are expanding production capacity. Government initiatives promoting water quality improvement and public health drive market growth. The Chinese Ministry of Ecology and Environment oversees water pollution control and management. 
  3. Germany: German companies like BWT AG and BRITA GmbH are focusing on advanced home water filtration technologies. Government initiatives promoting environmental sustainability and consumer health drive market expansion. The German Federal Ministry for the Environment, Nature Conservation, and Nuclear Safety supports initiatives for clean water access. 
  4. ndia: Indian manufacturers, including Eureka Forbes Ltd. and Kent RO Systems Ltd., are entering the home water filtration unit market. Government initiatives like the Jal Jeevan Mission drive demand for safe drinking water solutions in rural and urban areas. The Indian Ministry of Jal Shakti oversees water resource management.
  5. Brazil: Brazilian companies like Hoken International Company and IBBL are investing in home water filtration units. Government initiatives promoting access to clean water and public health drive market growth. The Brazilian Ministry of Health oversees drinking water quality standards. 
A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
Home Water Filtration Unit Market by Segments

Home Water Filtration Unit by Segment

The study includes trends and forecast for the global home water filtration unit by product type, sales channel, and region as follows:

Home Water Filtration Unit Market by Product Type [Shipment Analysis by Value from 2018 to 2030]:


• Water Softeners
• Ultraviolet Purification Systems
• Sediment Filters
• Carbon Filters
• Acid Neutralizers

Home Water Filtration Unit Market by Sales Channel [Shipment Analysis by Value from 2018 to 2030]:


• Direct Sales
• Indirect Sales

Home Water Filtration Unit Market by Region [Shipment Analysis by Value from 2018 to 2030]:


• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Home Water Filtration Unit Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, home water filtration unit companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the home water filtration unit companies profiled in this report include-
• Amway
• Eureka Forbes
• Hindustan Unilever
• Lg Electronics
• Panasonic
• Halosource
• Whirlpool
• Kent Ro Systems
• Brita
• Koninklijke Philips

Recent Devdelopments in the Home Water Filtration Unit Market 

  • Integration of Smart Technology: Recent developments in the home water filtration unit market include the integration of smart technology for enhanced functionality and convenience. Companies like Brita and Aquasana are introducing smart water filtration units equipped with Wi-Fi connectivity, mobile app control, and real-time monitoring capabilities, allowing users to track water quality, filter status, and usage data remotely for optimal filtration performance.
  • Focus on Advanced Filtration Technologies: The market is witnessing a focus on advanced filtration technologies to remove contaminants and impurities from tap water. Brands like PUR and APEC Water Systems are introducing home water filtration units with multi-stage filtration processes, including activated carbon, reverse osmosis, and UV sterilization, ensuring safe and clean drinking water for households.
  • Introduction of Whole House Filtration Systems: Whole house water filtration systems are gaining popularity for comprehensive water treatment solutions. Companies like Pelican Water Systems and Springwell Water are offering home water filtration units that connect to the main water supply, providing filtered water to every tap and fixture in the house for improved water quality and taste throughout the home. 
  • Expansion of Eco-friendly Filtration Options: Eco-friendly filtration options are expanding in the home water filtration unit market to meet consumer demand for sustainable solutions. Brands like ZeroWater and Berkey are introducing filtration units with reusable filter cartridges, eco-friendly materials, and long-lasting components, reducing plastic waste and environmental impact while delivering clean and healthy drinking water.
  • Customization and Modular Design: Customization and modular design options are becoming increasingly available in home water filtration units. Companies like Aquasana and iSpring Water Systems are offering customizable filtration systems with modular components, allowing users to tailor filtration configurations to their specific water quality needs and preferences, ensuring efficient and effective water treatment.
  • Enhanced Water Purification Performance: Home water filtration units are focusing on enhanced water purification performance to address emerging contaminants and water quality challenges. Brands like Whirlpool and GE Appliances are introducing filtration units with advanced purification technologies, such as ion exchange, activated alumina, and selective filtration, targeting specific contaminants for comprehensive water treatment and peace of mind. 

Features of the Global Home Water Filtration Unit Market

Market Size Estimates: Home water filtration unit market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Home water filtration unit market size by product type, sales channel, and region in terms of value ($B).
Regional Analysis: Home water filtration unit market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different product types, sales channels, and regions in the home water filtration unit market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the home water filtration unit market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

FAQ

Q.1 What is the home water filtration unit market size?
Answer: The global home water filtration unit market is expected to reach an estimated $5.1 billion by 2030.
Q.2 What is the growth forecast for home water filtration unit market?
Answer: The global home water filtration unit market is expected to grow with a CAGR of 4.5% from 2024 to 2030.
Q.3 What are the major drivers influencing the growth of the home water filtration unit market?
Answer: The major driver for this market are growing awareness towards water safety and quality along with reducing level of portable water.
Q4. What are the major segments for home water filtration unit market?
Answer: The future of the global home water filtration unit market looks promising with opportunities in the direct sales and indirect sales markets.
Q5. Who are the key home water filtration unit companies?
Answer: Some of the key home water filtration unit companies are as follows:
• Amway
• Eureka Forbes
• Hindustan Unilever
• LG Electronics
• Panasonic
• HaloSource
• Whirlpool
• Kent RO Systems
• Brita
• Koninklijke Philips
Q6. Which home water filtration unit market segment will be the largest in future?
Answer: Lucintel forecasts that acid neutralizer segment is expected to witness the highest growth over the forecast period.
Q7. In home water filtration unit market, which region is expected to be the largest in next 5 years?
Answer: North America is expected to witness the highest growth over the forecast period.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the global home water filtration unit market by product type (water softeners, ultraviolet purification systems, sediment filters,carbon filters, and acid neutralizers), sales channel (direct sales and indirect sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

For any questions related to Home Water Filtration Unit Market, Home Water Filtration Unit Market Size, Home Water Filtration Unit Market Growth, Home Water Filtration Unit Market Analysis, Home Water Filtration Unit Market Report, Home Water Filtration Unit Market Share, Home Water Filtration Unit Market Trends, Home Water Filtration Unit Market Forecast, Home Water Filtration Unit Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.

Table of Contents

1. Executive Summary

2. Global Home Water Filtration Unit Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030
3.1: Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2: Global Home Water Filtration Unit Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Home Water Filtration Unit Market by Product Type
3.3.1: Water Softeners
3.3.2: Ultraviolet Purification Systems
3.3.3: Sediment Filters
3.3.4: Carbon Filters
3.3.5: Acid Neutralizers
3.4: Global Home Water Filtration Unit Market by Sales Channel
3.4.1: Direct Sales
3.4.2: Indirect Sales

4. Market Trends and Forecast Analysis by Region from 2018 to 2030
4.1: Global Home Water Filtration Unit Market by Region
4.2: North American Home Water Filtration Unit Market
4.2.1: North American Home Water Filtration Unit Market by Product Type: Water Softeners, Ultraviolet Purification Systems, Sediment Filters, Carbon Filters, and Acid Neutralizers
4.2.2: North American Home Water Filtration Unit Market by Sales Channel: Direct Sales and Indirect Sales
4.3: European Home Water Filtration Unit Market
4.3.1: European Home Water Filtration Unit Market by Product Type: Water Softeners, Ultraviolet Purification Systems, Sediment Filters, Carbon Filters, and Acid Neutralizers
4.3.2: European Home Water Filtration Unit Market by Sales Channel: Direct Sales and Indirect Sales
4.4: APAC Home Water Filtration Unit Market
4.4.1: APAC Home Water Filtration Unit Market by Product Type: Water Softeners, Ultraviolet Purification Systems, Sediment Filters, Carbon Filters, and Acid Neutralizers
4.4.2: APAC Home Water Filtration Unit Market by Sales Channel: Direct Sales and Indirect Sales
4.5: ROW Home Water Filtration Unit Market
4.5.1: ROW Home Water Filtration Unit Market by Product Type: Water Softeners, Ultraviolet Purification Systems, Sediment Filters, Carbon Filters, and Acid Neutralizers
4.5.2: ROW Home Water Filtration Unit Market by Sales Channel: Direct Sales and Indirect Sales

5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis

6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Home Water Filtration Unit Market by Product Type
6.1.2: Growth Opportunities for the Global Home Water Filtration Unit Market by Sales Channel
6.1.3: Growth Opportunities for the Global Home Water Filtration Unit Market by End Use Industry
6.1.4: Growth Opportunities for the Global Home Water Filtration Unit Market by Technology
6.1.5: Growth Opportunities for the Global Home Water Filtration Unit Market Region
6.2: Emerging Trends in the Global Home Water Filtration Unit Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Home Water Filtration Unit Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Home Water Filtration Unit Market
6.3.4: Certification and Licensing

7. Company Profiles of Leading Players
7.1: Amway
7.2: Eureka Forbes
7.3: Hindustan Unilever
7.4: LG Electronics
7.5: Panasonic
7.6: HaloSource
7.7: Whirlpool
7.8: Kent RO Systems
7.9: Brita
7.10: Koninklijke Philips
.

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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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