Connected Packaging Trends and Forecast
The future of the global connected packaging market looks promising with opportunities in the consumer electronic, food & beverage, healthcare, and personal care & cosmetic markets. The global connected packaging market is expected to reach an estimated $51.9 billion by 2030 with a CAGR of 4.7% from 2024 to 2030. The major drivers for this market are increasing demand for smart and interactive packaging solutions, rising consumer interest in product authenticity & traceability, and growth in e-commerce & online retail sectors.
• Lucintel forecasts that active packaging will remain the largest segment over the forecast period.
• Within this market, food & beverage is expected to witness the highest growth.
• APAC is expected to witness the highest growth over the forecast period.
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Emerging Trends in the Connected Packaging Market
The face of the Connected Packaging market is changing, where several emerging trends are shaping its future. Behind these trends will be found technology innovation, shifting consumer values, and regulatory demand. For stakeholders to keep competitively exploiting new opportunities in this competitive Connected Packaging market, these trends must be understood.
• Integration of IoT and Smart Technologies: Connected Packaging is transformed with the introduction of IoT and smart technologies, such as RFID and NFC, which enable real-time tracking, authentication, and interaction between consumers and packaging. The significant advantages these technologies bring to the supply chain are efficiency and provision of detailed information to the consumers about their products, therefore making any experience by a user an enjoyable, safe, and healthy activity.
• Sustainability and Eco-Friendly Solutions: Connected Packaging emphasizes sustainability and eco-friendly solutions instead. Thus, attention is paid to using environmentally friendly materials and reducing environmental impact. In response to the growing demand for more and more green products by consumers as well as observance of both legislative conditions and regulatory requirements, companies are developing packaging solutions from recyclable, biodegradable, or recycled materials.
• AR and Interactive Features: Augmented reality (AR) and interactive features are gaining popularity with respect to Connected Packaging. These technologies allow the consumer, through their phone or AR-enabled glasses, to access more information about the product, its promotional content, and immersive experiences that incorporate better engagement with the brand.
• Blockchains for Traceability and Transparency: Blockchains are increasingly being integrated into connected packaging, designed to improve traceability and transparency along the chain. Blockchain technology gives a secure, immutable record of the productÄX%$%Xs journey from manufacture to point of consumption and thus boosts consumer trust in preventing counterfeiting and fraud activities.
• Data-Driven Insights with Personalization: Companies are using data-driven insights to make customized packaging solutions based on personal preferences of the consumer. Personalized messages, product recommendations, and promotions according to consumer behavior, purchase history, and other relevant factors.
All these trends are rebuilding the Connected Packaging market by driving technological innovation, enhancing consumer engagement, and promotion of sustainability. As these trends continue to evolve, they will transform the dynamics of this market and open up new avenues for growth and development.
Recent Developments in the Connected Packaging Market
Recent landmark developments in the Connected Packaging market lay emphasis on critical progress and paradigm shifts within the industry. Indeed, these reflect wider trends in technology, consumer behavior, and regulatory matters that shape how the solutions are designed and deployed.
• Advanced smart packaging technologies: Smart packaging is becoming increasingly important with the advancement of smart packaging technologies. For instance, improved RFID and NFC systems are causing a considerable shift in progress. This technology allows for the capabilities of real-time tracking, authentication of products, and interactive experiences with consumers that evoke innovation and competitiveness in the market.
• Increased Emphasis on Sustainability: Sustainability is a trend gaining significant momentum in the Connected Packaging industry. The firms are adopting green material use and process technologies. Innovation involves biodegradable films, recyclable materials, and other methods of making with lesser energy consumption associated with environmental awareness and their related legal obligations.
• Growth in AR and Interactive Packaging: This market is growing rapidly because of Augmented Reality and interactivity, which remain to find their place in the packaging, meaning customers will be able to have entertaining experiences with virtual try-ons and information about the product, among others, improving brand loyalty further and promoting consumer involvement.
• Implementation of Blockchain for Supply Chain Transparency: Blockchain technology is increasingly being embraced to realize the improvement of transparency and traceability of supply chain management. With blockchain, a safe and transparent record of a productÄX%$%Xs journey can be made possible to avoid counterfeiting and fraud while heightening consumersÄX%$%X trust as well as ensuring compliance with regulatory standards.
• Increased Personalization and Customization: Connected Packaging increases levels of personalization and customization. In todayÄX%$%Xs world, companies would make use of data-driven insights to provide customized solutions for packaging according to the personal preference of an individual consumer. These include a personalized message, product suggestions, targeted promotions, and so on.
All these developments are altering the Connected Packaging market by transforming functionality, sustainability, and bringing in consumer participation. They are the signs of directions in which the industry is evolving on technological, environmental, and consumer lines.
Strategic Growth Opportunities for Connected Packaging Market
There are several strategic growth opportunities in the Connected Packaging market through various applications. Innovation continues and changing consumer expectations create an approach that allows stakeholders to seize this opportunity and push forward innovation and market share in the Connected Packaging sector.
• Expansion into E-commerce and Retail Business: With the offering of such massive growth opportunities, Connected Packaging can expand into an e-commerce and a retail business, with a huge scale of growth. As the propensity of online shopping gains popularity, it can integrate solutions based on smart packaging to improve the efficiency of the supply chain, yet ensure the authenticity of products while providing an engaging experience for consumers, thus driving in greater engagement and loyalty.
• Developing Eco-Friendly Packaging Solutions: The developments in ecological packaging solutions would be a significant opportunity for growth in the Connected Packaging market. In this regard, using developments of eco-friendly materials and practices companies can satisfy consumer requests for greener products along with compliance with enhanced environmental regulations that are a precursor to capturing market advantage.
• Integration with the Food and Beverage Industry: Connected Packaging holds significant growth potential in the food and beverage industry. Innovations like fresh monitor labels, temperature monitoring labels, and interactive labels create huge possibilities in enhancing food safety, efficient supply chain management, and valuable consumer product information.
• Growing Connected Packaging: Adoption in the Pharmaceutical and Healthcare Industry There is clear evidence of growing adoption of Connected Packaging in the pharmaceuticals and healthcare sectors. Smart packaging solutions could facilitate improving adherence to medication, tracing product origins, or ensuring integrity for sensitive products, areas of high strategic need for pharmaceutical and healthcare companies that will determine industry growth.
• Utilization of Data Analytics for Personalization: In connected packaging, there is much potential for data analytics in the right direction. Today, big companies are utilizing consumption-related data to create customized packaging experiences, thus increasing brand loyalty and focusing on specific consumer segments to eventually achieve positive outcomes in marketing strategies.
These strategic growth opportunities present opportunities to accelerate the development of applications and markets for Connected Packaging. Focusing on e-commerce, sustainability, food and beverage, pharmaceuticals, and personalization, stakeholders can grow and take advantage of new emerging trends in the Connected Packaging market.
Connected Packaging Market Driver and Challenges
The market of Connected Packaging is dominated by various technological, economic, and regulatory drivers and challenges. It is from these drivers and challenges that an understanding of how the market should be navigated stems to identify opportunities and obstacles that may hinder growth and development.
The factors responsible for driving the connected packaging market include:
1. Technological advancements: Technological innovations in IoT, RFID, NFC, and AR are the growth drivers for this market for Connected Packaging. These changes enhance functionality, improve consumer engagement, and streamline supply chain management. Packaging becomes more interactive and efficient.
2. Increasing consumer demand for interactivity: The biggest driver is increasing consumer demand for interactive and informative packaging, hence the pursuit of more sophisticated product experiences to be achieved through features like QR codes, AR, and personalized content.
3. Grow on Sustainability: Pressure from stakeholders worldwide on global warming has led to an increased focus on sustainability. Eco-friendly connected packaging solutions will be shaped by the demand for more environmentally friendly materials and more sustainable business practices. Companies are adopting green materials and practices to meet regulations for environmental compliance and consumer preferences for sustainable products.
4. Demand drivers: Regulatory traceability and product safety standards will require the implementation of Connected Packaging. Emerging technologies include blockchain and smart labels that will support regulatory compliance-through-transparency and the verifiability of information regarding a product throughout the entire supply chain.
5. Expansion of E-Commerce: E-commerce is growing, and opportunities for connected packaging are in the pipe, while increasing online shopping by the days to come requires smart packaging solutions that save the supply chain and involve consumers.
Challenges in the connected packaging market are:
1. High Implementation Costs: High cost related to the implementation of Connected Packaging technologies acts as a hindrance to the companies, specifically small and medium-sized enterprises. The investment in sophisticated technologies and its integration into existing systems is very high.
2. Data Security and Privacy Issues: One of the big issues that will be associated with Connected Packaging is data security and privacy issues. Smart packaging technologies used to collect consumer data raise data protection and privacy concerns from such practices.
3. Technological integration: Technological integration issues, including connected packaging within the existing system and processes, is complex and challenging. Compatibility sometimes raises issues while, technically, other problems arise. In other cases, some require special expertise in them, thereby hampering the solution of smart packaging uptake and implementation.
All these drivers and challenges are going to form the landscape of the Connected Packaging market, for they mold the growth opportunities and create obstacles. Inflow of innovation in terms of technology and consumer demand drive the innovation within it while high cost concerns and data security issues create a challenge. These need to be addressed by appropriate stakeholders so that there is success in the newly surfacing industry of Connected Packaging.
List of Connected Packaging Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies connected packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the connected packaging companies profiled in this report include-
• BALL CORPORATION
• Amcor
• 3M
• Temptime Corporation
• CONSTANTIA FLEXIBLES
• Klockner Pentaplast
• Graham Packaging Company
• Avery Dennison Corporation
• Emerson Electric Co
• American Thermal Instruments
Connected Packaging by Segment
The study includes a forecast for the global connected packaging market by type, technology, end use, and region.
Connected Packaging Market by Type [Analysis by Value from 2018 to 2030]:
• Active Packaging
• Intelligent Packaging
• Interactive Packaging
• Others
Connected Packaging Market by Technology [Analysis by Value from 2018 to 2030]:
• Near-Field Communication
• Quick-Response Code
• Radio Frequency Identification
• Others
Connected Packaging Market by End Use [Analysis by Value from 2018 to 2030]:
• Consumer Electronics
• Food & Beverages
• Healthcare
• Personal Care & Cosmetics
• Others
Connected Packaging Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Connected Packaging Market
The Connected Packaging market that is run on technology to bring increased packaging functionality and engagement of the consumers has seen dynamic changes across the key global markets. This sector growth is mainly influenced by increasing consumer demand for interactive and traceable packaging, technological innovation, and the changes in policies governing the sector. The best performing markets in the sector include the United States, China, Germany, India, and Japan, each witnessing tremendous growth and restructuring in this sector, uniquely contributing to the evolution of Connected Packaging.
• United States: Connected packaging is used more frequently in the US to engage with brands and increase awareness in the supply chain. The advancements of IoT and NFC are allowing US companies to add rich interactivity directly into their packaging using QR codes, smart labels that provide consumers with comprehensive product information and unique experiences. Today, companies are fast heading toward sustainability; thus, such companies are more likely to use recycled materials and energy-saving technologies in packaging solutions. On the other hand, pressures from regulations concerning traceability and food safety continue to spur innovations in Connected Packaging.
• China: ChinaÄX%$%Xs connected packaging industry is growing rapidly, due to a brisk e-commerce economy and an expanding middle class in the country. Companies in the consumer goods sector use technologies such as RFID and IoT to improve supply chain management and build consumer engagement in China. There is a focus on integrated digital features that enhance product authenticity and traceability while responding to consumersÄX%$%X increased demand for transparency. In addition, favorable policies and incentives for innovation from the government of China push further developments in the market.
• Germany: In Germany, it is supported by robust sustainability and technological innovation. Technological applications here in Germany include blockchain for traceability and augmented reality for interactive consumer experiences. The target is to produce packaging that gives functional benefits as well as is consonant with GermanyÄX%$%Xs strict environmental laws. This market is also seeing the alliance between technology providers and packaging manufacturers that develop smart packaging solutions for meeting consumer as well as regulatory demands.
• India: Connected Packaging market in India is growing big in size rapidly since companies realize that technological advancements can enhance the possibilities of interaction with consumers and ensure better safety for products. There are other technologies such as QR codes and IoT-enabled labels, and the adoption of such technologies is picking up on the back of a growing middle-class base and increasing penetration of smartphone usage. Companies in India are focusing on cost-effective solutions to cater to the price-sensitive market while enhancing the packaging functionality. The government initiatives focused on propelling the technological adoption of the manufacturing sector are backing these developments that are driving innovative transformation in the packaging space.
• Japan: The Japanese Connected Packaging market is characterized by many advanced technologies and consumer engagement. In fact, Japanese companies are leaders in the adoption of advanced technologies such as NFC and AR in packaging for providing an interactive experience along with detailed product information. Precise and Quality- The precision and quality reflect the high standards of consumer products that Japan stands for. Similarly, sustainability is at the forefront. Sourcing products is complemented by packaging solutions that are eco-friendly and compliant with the strict environmental laws of Japan.
Features of the Global Connected Packaging Market
Market Size Estimates: Connected packaging market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Connected packaging market size by type, technology, end use, and region in terms of value ($B).
Regional Analysis: Connected packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, technologies, end uses, and regions for the connected packaging market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the connected packaging market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What is the connected packaging market size?
Answer: The global connected packaging market is expected to reach an estimated $51.9 billion by 2030.
Q2. What is the growth forecast for connected packaging market?
Answer: The global connected packaging market is expected to grow with a CAGR of 4.7% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the connected packaging market?
Answer: The major drivers for this market are increasing demand for smart and interactive packaging solutions, rising consumer interest in product authenticity & traceability, and growth in e-commerce & online retail sectors.
Q4. What are the major segments for connected packaging market?
Answer: The future of the connected packaging market looks promising with opportunities in the consumer electronic, food & beverage, healthcare, and personal care & cosmetic markets.
Q5. Who are the key connected packaging market companies?
Answer: Some of the key connected packaging companies are as follows:
• BALL CORPORATION
• Amcor
• 3M
• Temptime Corporation
• CONSTANTIA FLEXIBLES
• Klockner Pentaplast
• Graham Packaging Company
• Avery Dennison Corporation
• Emerson Electric Co
• American Thermal Instruments
Q6. Which connected packaging market segment will be the largest in future?
Answer: Lucintel forecasts that active packaging will remain the largest segment over the forecast period.
Q7. In connected packaging market, which region is expected to be the largest in next 6 years?
Answer: APAC is expected to witness the highest growth over the forecast period.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the connected packaging market by type (active packaging, intelligent packaging, interactive packaging, and others), technology (near-field communication, quick-response code, radio frequency identification, and others), end use (consumer electronics, food & beverages, healthcare, personal care & cosmetics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Connected Packaging Market, Connected Packaging Market Size, Connected Packaging Market Growth, Connected Packaging Market Analysis, Connected Packaging Market Report, Connected Packaging Market Share, Connected Packaging Market Trends, Connected Packaging Market Forecast, Connected Packaging Market Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.