Cloud Storage in Thailand Trends and Forecast
The future of the cloud storage market in Thailand looks promising with opportunities in the primary storage, backup and disaster recovery, and archiving markets. The global cloud storage market is expected to reach an estimated $246.7 billion by 2031 with a CAGR of 17.9% from 2025 to 2031. The cloud storage market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the growing demand for AI technology infusion and video analytics, increasing usage of a variety of cutting-edge technologies, including enhanced camera systems, remote sensing, and artificial intelligence (AI), and the employment of analytics-driven platforms, which are assisting businesses in generating vast amounts of data.
• Lucintel forecasts that, within the end use category, the government and public sector will remain the largest segment over the forecast period due to the adoption of digital technologies to improve service delivery.
• Within the application category, backup and disaster recovery will remain the highest growing segment over the forecast period due to protect enterprise application data during disasters.
Emerging Trends in the Cloud Storage Market in Thailand
The cloud storage market in Thailand is experiencing rapid growth due to increasing digitalization, the expansion of data-intensive industries, and evolving business needs. The market is being influenced by both global technology trends and local factors, including a focus on improving infrastructure and data security. As businesses and consumers in Thailand embrace cloud services, new trends are emerging that are reshaping the industry and driving innovation across sectors such as retail, finance, and healthcare.
• Growing Demand for Data Sovereignty and Localized Cloud Services: In Thailand, data sovereignty has become a significant concern, with businesses seeking cloud storage solutions that comply with local regulations and ensure data stays within the country’s borders. Local cloud service providers are increasingly offering localized data centers to meet these needs, providing better performance and ensuring compliance with data protection laws. This trend is reshaping the cloud storage landscape as organizations prioritize data security and regulatory compliance, particularly in industries such as finance, healthcare, and government.
• Increasing Adoption of Hybrid Cloud Solutions: Hybrid cloud adoption is gaining traction in Thailand as organizations seek to balance the flexibility of public cloud services with the security and control offered by private cloud environments. Businesses are moving to hybrid models to optimize storage costs, improve scalability, and maintain data control. The flexibility to store sensitive data on private servers while leveraging public cloud for non-sensitive data is allowing companies in sectors such as banking and healthcare to meet their data storage needs securely and efficiently, driving the market’s growth.
• Cloud Storage for Big Data and Analytics: Thailands cloud storage market is being increasingly influenced by the adoption of big data and analytics solutions. As businesses collect vast amounts of data, cloud storage is becoming essential to support big data applications and enable real-time analytics. The growing use of Internet of Things (IoT) devices and machine learning is driving the need for scalable and efficient cloud storage. Industries such as retail, logistics, and manufacturing are capitalizing on cloud storage to manage and analyze big data, driving innovation and improving operational efficiencies.
• Focus on Cloud Security and Data Protection: As data breaches and cyber-attacks become more frequent globally, cloud security has become a top priority for businesses in Thailand. Companies are seeking advanced security features like encryption, multi-factor authentication, and threat detection to ensure their data is protected in the cloud. The increasing demand for secure cloud storage is prompting providers to invest in robust security frameworks that comply with Thailands data protection regulations. This trend is essential for businesses in highly regulated sectors, including finance and healthcare, to maintain data integrity and trust with customers.
• Cloud Storage for Small and Medium-Sized Enterprises (SMEs): Small and medium-sized enterprises (SMEs) in Thailand are increasingly adopting cloud storage solutions due to their affordability, scalability, and ease of use. Cloud services are helping SMEs to reduce IT infrastructure costs while gaining access to enterprise-level storage capabilities. As SMEs embrace digital transformation, the demand for flexible cloud storage services is growing. This trend is expected to drive significant growth in the cloud storage market, with many local providers offering tailored solutions to meet the specific needs of SMEs across various industries.
These emerging trends are driving the evolution of the cloud storage market in Thailand. From data sovereignty and hybrid cloud solutions to the increasing focus on security and the adoption of cloud by SMEs, these developments are reshaping how businesses in Thailand manage and store their data. As the market continues to evolve, these trends are paving the way for more secure, scalable, and efficient cloud storage solutions that cater to the diverse needs of organizations across the country.
Recent Developments in the Cloud Storage Market in Thailand
The cloud storage market in Thailand has seen substantial growth in recent years, driven by increased digitalization across various sectors, the growing reliance on data storage solutions, and the rise in demand for scalable and secure cloud environments. With businesses transitioning to digital models, the cloud storage sector has become pivotal in supporting their operations. The following key developments illustrate how the market is evolving in response to technological, regulatory, and business demands.
• Expansion of Local Data Centers: One of the most significant developments in ThailandÄX%$%Xs cloud storage market is the expansion of local data centers by global and regional cloud providers. This move addresses the increasing demand for data sovereignty, ensuring compliance with local data protection laws and regulations. Localized cloud services allow businesses to store sensitive data within Thailand, improving security and reducing latency. This development is fostering trust in cloud storage and driving adoption among enterprises in sectors such as finance, government, and healthcare, where data security and compliance are paramount.
• Growth of Hybrid Cloud Adoption: Hybrid cloud solutions are becoming increasingly popular in Thailand as businesses seek flexibility and control over their data. By combining private and public cloud services, companies can store sensitive data on private servers while utilizing the scalability of public cloud services for non-sensitive data. This trend allows organizations to optimize costs, improve scalability, and enhance security. Hybrid clouds are particularly relevant for industries such as banking, healthcare, and government, where there is a need for both compliance with local regulations and the ability to scale efficiently.
• Rise in Demand for Cloud Security Solutions: As cyber threats and data breaches become more prevalent, the demand for secure cloud storage solutions has surged in Thailand. Businesses are prioritizing advanced security features such as encryption, multi-factor authentication, and threat detection to ensure the safety of their data in the cloud. The Thai government’s implementation of stricter data protection regulations has also contributed to this trend, as companies seek to comply with legal requirements and protect their customersÄX%$%X data. Cloud providers are now offering more robust security options, leading to greater confidence in cloud storage.
• Cloud Solutions for Small and Medium-Sized Enterprises (SMEs): Small and medium-sized enterprises (SMEs) in Thailand are increasingly adopting cloud storage solutions due to the cost-effectiveness, scalability, and ease of use offered by cloud services. Cloud storage helps SMEs reduce the need for significant upfront investments in IT infrastructure while offering flexible, pay-as-you-go solutions. This democratization of cloud services is enabling SMEs to benefit from advanced storage capabilities previously reserved for larger enterprises, facilitating their digital transformation and fostering innovation across various industries, including retail, manufacturing, and services.
• Integration of Big Data and Analytics with Cloud Storage: Cloud storage in Thailand is increasingly being integrated with big data and analytics solutions as businesses seek to harness the power of data for decision-making. With the rise of IoT, AI, and machine learning, organizations are using cloud storage to manage and analyze large datasets efficiently. Industries such as retail, logistics, and manufacturing are leveraging cloud storage for big data analytics to improve customer experiences, optimize operations, and gain insights into market trends. This integration is accelerating the adoption of cloud storage solutions as an essential component of data-driven strategies.
The recent developments in Thailands cloud storage market highlight the growing importance of localized services, secure solutions, and flexibility in meeting the diverse needs of businesses. From the expansion of data centers and hybrid cloud adoption to the integration of big data and the rise in cloud security demands, these trends are shaping a dynamic cloud storage landscape. The cloud storage market in Thailand is becoming more accessible, secure, and efficient, providing businesses with the tools to support their digital transformation and innovation initiatives.
Strategic Growth Opportunities for Cloud Storage Market in Thailand
The cloud storage market in Thailand offers several strategic growth opportunities across key applications, driven by technological advancements, shifting business needs, and increased demand for scalable and secure data management solutions. These opportunities span various industries, including small and medium-sized enterprises (SMEs), government services, and industries focused on big data analytics. Below are five key growth opportunities that are shaping the future of cloud storage in Thailand.
• Cloud Storage for Small and Medium-Sized Enterprises (SMEs): SMEs in Thailand are increasingly adopting cloud storage solutions to streamline operations and reduce costs. Cloud storage allows SMEs to access enterprise-level technology without heavy investments in infrastructure. This opportunity is significant as SMEs are digitalizing their operations and require scalable storage solutions to store increasing volumes of data. Cloud storage also enables SMEs to adopt disaster recovery solutions, ensuring business continuity. As more SMEs transition to the cloud, the demand for affordable and flexible cloud storage options continues to grow in Thailand.
• Government Cloud Services: The Thai government is investing in cloud storage to enhance public sector efficiency and data security. Government cloud initiatives are crucial for managing large-scale data while improving accessibility and transparency. The government is also focusing on digital transformation projects that require robust cloud infrastructure for e-governance, public health services, and data analytics. This creates opportunities for cloud providers to cater to government-specific requirements, such as compliance with national data protection regulations, scalability, and enhanced security features.
• Big Data and Analytics Integration: With the rise of IoT, AI, and machine learning, businesses in Thailand are increasingly integrating big data and analytics with cloud storage solutions. By storing vast amounts of structured and unstructured data in the cloud, organizations can run advanced analytics and gain insights that drive decision-making. Industries like retail, manufacturing, and logistics are already leveraging this opportunity to optimize operations, improve customer experiences, and forecast trends. As data generation continues to soar, the demand for cloud storage integrated with analytics is expected to grow rapidly.
• Cloud Storage for Mobile and Remote Work Solutions: The shift to remote work in Thailand, accelerated by the COVID-19 pandemic, has created a surge in demand for cloud storage solutions that support mobile workforces. Cloud storage allows employees to access business data securely from anywhere, making it an essential tool for businesses with decentralized teams. This trend is expected to continue as companies increasingly embrace hybrid work models. The growing need for cloud storage solutions that support mobility and remote access presents a significant opportunity for providers to enhance their offerings for the evolving workforce.
• Cloud Storage for Compliance and Data Security: With stricter data protection regulations and a rise in cybersecurity threats, businesses in Thailand are focusing more on cloud storage solutions that ensure compliance with local and international regulations. Cloud providers that offer high levels of security, encryption, and compliance with the Personal Data Protection Act (PDPA) are well-positioned to capture market share. This trend is particularly important for industries such as finance, healthcare, and e-commerce, where data security is critical. The increasing demand for secure and compliant cloud storage solutions presents significant growth opportunities for providers.
The strategic growth opportunities in ThailandÄX%$%Xs cloud storage market are shaped by the needs of SMEs, the government sector, big data analytics, mobile work solutions, and increasing regulatory compliance requirements. These trends are driving growth and creating a dynamic cloud storage landscape where flexibility, security, and scalability are critical. As businesses continue to digitalize and embrace cloud technology, these opportunities will play a crucial role in shaping the future of cloud storage in Thailand.
Cloud Storage Market in Thailand Driver and Challenges
The cloud storage market in Thailand is influenced by several drivers and challenges that impact its growth and adoption. Technological advancements, economic shifts, and regulatory changes play key roles in both propelling and hindering the market. Businesses are increasingly reliant on cloud storage for scalability, cost-efficiency, and enhanced security, yet they face challenges related to data privacy, local infrastructure, and competition. Below are the key drivers and challenges shaping the cloud storage landscape in Thailand.
The factors responsible for driving the cloud storage market in Thailand include:
• Technological Advancements: The continuous development of cloud technologies, such as faster internet connectivity, edge computing, and AI integration, is driving the growth of cloud storage in Thailand. These advancements enable businesses to store, process, and analyze vast amounts of data efficiently. Cloud storage providers are increasingly offering solutions with enhanced features like data encryption, improved uptime, and better integration with analytics tools. As technology evolves, organizations in Thailand are embracing these innovations to optimize their operations, improve business intelligence, and support digital transformation efforts.
• Growing Data Generation: With the rapid increase in digital transactions, online services, and IoT devices, businesses in Thailand are generating more data than ever before. Cloud storage provides an ideal solution for managing this massive influx of data. Industries such as e-commerce, logistics, and healthcare rely on cloud storage to handle increasing volumes of data while ensuring accessibility, security, and scalability. As the data-driven economy continues to expand, the demand for cloud storage solutions in Thailand will rise accordingly, presenting significant growth opportunities for providers.
• Cost Efficiency: Cost efficiency is a major driver for the adoption of cloud storage solutions in Thailand. Businesses can significantly reduce IT infrastructure costs by moving their data storage to the cloud, eliminating the need for on-site hardware and maintenance. Additionally, the pay-as-you-go pricing model makes cloud storage solutions accessible to organizations of all sizes, from SMEs to large enterprises. This cost-effective approach is encouraging businesses in Thailand to shift from traditional storage methods to cloud-based solutions, driving the growth of the market.
• Regulatory Compliance: The implementation of stricter data protection regulations in Thailand, including the Personal Data Protection Act (PDPA), is pushing businesses to adopt cloud storage solutions that comply with legal standards. This driver ensures that cloud providers offering data storage and processing solutions meet the requirements for secure data handling and privacy. Businesses across sectors such as healthcare, finance, and government must adhere to these regulations, making compliance and security a top priority in their cloud storage strategies. As a result, the demand for compliant and secure cloud storage solutions is growing rapidly.
• Business Digital Transformation: As businesses in Thailand continue their digital transformation journeys, the need for cloud storage solutions has intensified. Companies across various industries are adopting cloud technologies to modernize their IT infrastructure and streamline operations. Cloud storage provides the necessary flexibility, scalability, and security to support digital initiatives, including the adoption of e-commerce platforms, enterprise resource planning (ERP) systems, and big data analytics. The ongoing push for digital transformation is one of the primary factors driving the increased adoption of cloud storage in Thailand.
Challenges in the cloud storage market in Thailand are:
• Challenges of Data Privacy: Data privacy concerns remain a significant challenge in the cloud storage market in Thailand. With the increasing volume of sensitive data being stored in the cloud, businesses are concerned about the risks of data breaches, unauthorized access, and misuse. Although cloud storage providers offer robust security measures, the fear of privacy violations still inhibits some businesses from fully embracing cloud storage. Providers must continue to innovate by enhancing their security protocols and ensuring compliance with the PDPA to mitigate these concerns and build customer trust.
• Limited Local Infrastructure: While the cloud storage market in Thailand is growing, the availability of local data centers and infrastructure remains a challenge. The lack of sufficient local infrastructure can lead to concerns regarding data latency and reliability, particularly for businesses requiring real-time data processing. Cloud providers are addressing this challenge by expanding their data center networks in the region, but infrastructure gaps still exist. These limitations could impact the growth of the market if not addressed adequately by providers investing in local infrastructure.
• Intense Competition: The cloud storage market in Thailand is highly competitive, with both international and regional players vying for market share. Global providers like Amazon Web Services, Microsoft Azure, and Google Cloud are already established, while local and regional providers are working to differentiate themselves by offering customized solutions and localized services. This intense competition pressures providers to continuously innovate, improve service offerings, and adjust pricing models to meet customer demands. For businesses, this creates a broad selection of cloud storage options but may also lead to market fragmentation.
The cloud storage market in Thailand is influenced by technological advancements, regulatory requirements, cost considerations, and the growing need for secure, scalable storage solutions. However, challenges such as data privacy concerns, limited infrastructure, and competitive pressure remain. Despite these hurdles, the market is witnessing significant growth, with increasing digital transformation and data-driven business models paving the way for expanded cloud adoption. By addressing these challenges and leveraging drivers, cloud storage providers are well-positioned to contribute to ThailandÄX%$%Xs evolving digital landscape.
List of Cloud Storage Market in Thailand Companies
Companies in the market compete based on the product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leveraging integration opportunities across the value chain. Through these strategies, cloud storage companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the cloud storage companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Cloud Storage Market in Thailand by Segment
The study includes a forecast for the cloud storage market in Thailand by component, deployment type, application, and end use.
Cloud Storage Market in Thailand by Component [Analysis by Value from 2019 to 2031]:
• Solutions
• Services
Cloud Storage Market in Thailand by Deployment Type [Analysis by Value from 2019 to 2031]:
• Public
• Private Cloud
Cloud Storage Market in Thailand by Application [Analysis by Value from 2019 to 2031]:
• Primary Storage
• Backup & Disaster Recovery
• Archiving
Cloud Storage Market in Thailand by End Use [Analysis by Value from 2019 to 2031]:
• BFSI
• IT & ITeS
• Telecommunications
• Healthcare and Life Sciences
• Media and Entertainment
• Consumer Goods and Retail
• Manufacturing
• Government and Public Sector
• Others
Features of the Cloud Storage Market in Thailand
Market Size Estimates: Cloud storage in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Cloud storage in Thailand market size by component, deployment type, application, and end use in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different components, deployment types, applications, and end uses for the cloud storage in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cloud storage in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
FAQ
Q.1 What are the major drivers influencing the growth of the cloud storage market in Thailand?
Answer: The major drivers for this market are growing demand of AI technology infusion and video analytics, increasing usage of a variety of cutting-edge technology, including enhanced camera systems, remote sensing, and artificial intelligence (AI), and employing analytics-driven platforms is assisting businesses in producing vast amounts of data.
Q2. What are the major segments for cloud storage market in Thailand?
Answer: The future of the cloud storage market in Thailand looks promising with opportunities in the primary storage, backup and disaster recovery, and archiving markets.
Q3. Which cloud storage market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that government and public sector will remain the largest segment over the forecast period due to adaption of digital technologies to improve service delivery.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the cloud storage market in Thailand by component (solutions and services), deployment type (public and private cloud), application (primary storage, backup & disaster recovery, and archiving), and end use (BFSI, IT & ITeS, telecommunications, healthcare and life sciences, media and entertainment, consumer goods and retail, manufacturing, government & public sector, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Cloud Storage Market in Thailand, Cloud Storage Market in Thailand Size, Cloud Storage Market in Thailand Growth, Cloud Storage Market in Thailand Analysis, Cloud Storage Market in Thailand Report, Cloud Storage Market in Thailand Share, Cloud Storage Market in Thailand Trends, Cloud Storage Market in Thailand Forecast, Cloud Storage Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.