Company: An International Aerospace Component Manufacturer
Issue : How do we best break into a new market?
The premier global aerospace component manufacturer wanted to expand its products into business jet and defense
market. The company needed to identify higher performance, niche applications for their product to leverage its performance and engineering design strengths.
Lucintel’s Solution: Market Segment Analysis and Market
Entry Strategy.
Lucintel conducted detailed telephone interviews and surveys with knowledgeable industry contacts associated with the use of aerospace component in commercial, business jet and defense markets. Lucintel delivered:
- The state of the market: size, growth, global influences, product availability,
price pressures, substitutes and competition
- Specific products and applications experiencing successful conversion and
prediction of future products ripe for change.
- Performance requirement and cost reduction trends for the last five years.
- Forecast of product requirements in the next five years
- Supplier entry options on how a vendors would best present and capture a technical
solution to this industry
Results: Profitable Market Expansion
Based on the conclusions of the Lucintel study, the client was able to capture several
high value applications in the aerospace and defense market.