Bistable Display Driver IC in Thailand Trends and Forecast
The future of the bistable display driver IC market in Thailand looks promising with opportunities in the department stores/mass merchandise, grocery/supermarket, drug stores, and specialty stores markets. The global bistable display driver IC market is expected to grow with a CAGR of 15.0% from 2025 to 2031. The bistable display driver IC market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the growing demand for high-tech shopping solutions and the rising demand for easy billing solutions.
• Lucintel forecasts that, within the type category, segment bistable display driver IC will remain a larger segment over the forecast period due to growing awareness of the benefits of segment bistable displays.
• Within the application category, grocery/supermarket will remain the largest segment due to the increasing demand for electronic shelf labels.
Emerging Trends in the Bistable Display Driver IC Market in Thailand
This has led to the evolution of the bistable display driver IC market in Thailand as demand increases for energy-efficient, sustainable, and innovative solutions. The rise of new technologies and applications, spurred by automotive, healthcare, retail, and consumer electronics, is changing the landscape of this market. These emerging trends will transform the way the country addresses its sustainability and smart solutions agenda. Bistable displays, which retain images without the need for constant power, are increasingly becoming a central part of many sectors pursuing energy efficiency and environmental goals.
• Adoption of Bistable Displays in Automotive Infotainment Systems: The automotive industry in Thailand is adopting energy-efficient and sustainable features, such as bistable display driver ICs, for infotainment, dashboard, and instrument panel applications. Contributing to lower power consumption in the growing electric vehicle sector, these displays are enhancing visibility levels, which align with performance standards. There is a significant opportunity for manufacturers within this industry to enhance performance while maintaining sustainability in vehicles.
• Integration with Smart City Projects: The growing smart city initiatives in Thailand are increasing the demand for bistable display technologies. Smart cities need energy-efficient solutions for digital signage, transportation systems, and public information boards. Bistable displays, with their low power consumption, offer a sustainable option for urban infrastructure projects. This trend enables manufacturers to cater to the increasing demand for energy-efficient displays, helping Thai cities achieve environmental goals while promoting technological advancements in urban planning and infrastructure development.
• Use of Bistable Displays in Retail and Advertising: In the retail and advertising industries in Thailand, bistable displays are rapidly gaining popularity due to their ability to maintain content for extended periods without consuming power. Bistable display driver IC-based digital signage solutions allow retailers to opt for a low-cost, environmentally friendly means of advertising and engaging customers. This trend is revolutionizing the retail sector by providing businesses with an eco-friendly alternative to traditional display technologies, saving on operating costs and strengthening their green profiles.
• Healthcare Industry Focus on Power-efficient Medical Devices: The healthcare sector in Thailand is shifting its focus toward power-efficient medical devices, especially for remote monitoring and diagnostic purposes. Bistable display driver ICs are ideal for applications such as patient monitoring systems, wearable health devices, and portable diagnostic equipment, as they can display static information without constant power consumption. This trend enables healthcare providers to offer longer battery life and improved device performance, supporting the development of next-generation healthcare solutions in Thailand.
• Expansion of Eco-friendly Consumer Electronics: Demand for energy-efficient display technologies, such as bistable display driver ICs, is growing in Thailand due to its increasing interest in eco-friendly and sustainable consumer electronics. Bistable displays are increasingly being integrated into products such as e-readers, home appliances, and digital signage, which increases battery life and reduces power consumption. This reflects the growing consumer demand for environmentally friendly products and gives manufacturers an edge in the market by providing sustainable, energy-efficient alternatives.
These emerging trends are changing the bistable display driver IC market in Thailand, especially in sectors such as automotive, smart cities, retail, healthcare, and consumer electronics. Bistable displays are increasingly being used for various applications, reflecting the increased emphasis on energy efficiency, sustainability, and innovation. As these trends continue to grow, manufacturers and stakeholders in Thailand can seize these opportunities and expand their reach in the market while contributing to environmental and technological development.
Recent Developments in the Bistable Display Driver IC Market in Thailand
The bistable display driver IC market in Thailand is witnessing notable trends due to the increased demand for energy-efficient and sustainable technologies, especially in industries like automotive, healthcare, retail, and consumer electronics. These industries are continuously incorporating innovative display solutions, which is making bistable displays a sought-after choice for their ability to save energy. These recent changes indicate a trend toward sustainability and technological innovation in Thailand, influencing the growth of the bistable display driver IC market.
• Government Incentives to Support Sustainable Technology: The Thai government has actively been promoting sustainable technology as part of its broader environmental and economic goals. This includes promoting the use of bistable displays across various industries. The government has also reduced barriers by offering tax benefits and grants for green technologies to encourage manufacturers and consumers. This has led to the growth of demand for bistable display driver ICs, particularly in the automotive and consumer electronics sectors, which emphasize sustainability.
• Development of Display Technology and Its Integration: Advancements in display technology have greatly improved the performance of bistable display driver ICs. The technology is now highly integrated with other technologies, including sensors and Internet of Things (IoT) devices, and is being used on a large scale in applications ranging from healthcare to smart cities. This flexibility is making bistable displays more versatile, as they can now be used in a wider range of products across Thailand.
• Increased Emphasis on Electric Vehicle Production: As Thailand continues to drive its electric vehicle (EV) production initiatives forward, bistable display driver ICs are playing an increasingly central role in dashboards, infotainment systems, and instrument panels in EVs. As the need for energy conservation and longer-lasting batteries becomes more important in the automotive sector, bistable displays are becoming integral to these efforts. This trend is opening up new opportunities for display driver IC manufacturers, especially given the country’s push toward environmentally friendly mobility.
• Smart City Projects in Thailand: Thailand is increasing its investments in smart city projects. Specifically, the growing research and development in cities like Bangkok and Chiang Mai is focused on utilizing energy-efficient technologies. These technologies have been implemented in smart city infrastructures for digital signage, public transportation, and information boards. These sustainable displays help reduce energy consumption and improve public services, contributing to the demand for bistable display driver ICs in Thailand’s smart city plans.
• Increased Consumer Demand for Eco-friendly Electronics: As awareness of environmental issues grows, demand for eco-friendly electronics in Thailand is on the rise. Bistable display driver ICs are playing a significant role in meeting this demand, especially in products like e-readers and smart home devices, which deploy energy-efficient displays. Manufacturers are incorporating bistable displays into some of their products to save battery life and reduce energy consumption, appealing to environmentally conscious consumers in Thailand. This development is transforming the consumer electronics market, forcing producers to emphasize sustainability.
These recent developments are significantly affecting the bistable display driver IC market in Thailand. As the country moves forward to embrace sustainability and innovation, the automotive, smart cities, healthcare, and consumer electronics sectors are driving demand for energy-efficient solutions like bistable displays. These opportunities are opening up new markets for manufacturers while also contributing to Thailand’s overall environmental and technological goals.
Strategic Growth Opportunities for Bistable Display Driver IC Market in Thailand
The bistable display driver IC market in Thailand is growing substantially in all fields due to an increase in demand for energy-efficient, environmentally friendly solutions. Bistable displays are gaining popularity across all sectors in key industries, such as automotive, healthcare, smart cities, retail, and consumer electronics, mainly because they have low power consumption and bring many environmental advantages. As applications develop further, there are various strategic growth opportunities for companies. Below, we discuss five key growth opportunities by application that are driving the future of the market.
• Automotive Industry (Electric Vehicles and Infotainment): The automotive industry, especially in the electric vehicle sector, offers a significant growth opportunity for bistable display driver ICs. Bistable displays are perfect for applications such as infotainment systems, dashboards, and instrument panels, which require energy-efficient solutions to enhance battery life in electric vehicles. As demand for electric vehicles rises, the automotive sector in Thailand is investing more in energy-saving technologies, creating substantial demand for bistable display driver ICs. This trend supports manufacturers’ ability to develop specialized solutions for an energy-conscious market while boosting the adoption of sustainable practices within the automotive industry.
• Healthcare Applications (Wearable Devices and Patient Monitoring): Healthcare is another promising sector for bistable display driver ICs. With the increasing focus on remote patient monitoring, wearable devices, and portable diagnostic equipment, there is a growing need for energy-efficient displays that provide long battery life. Bistable display driver ICs are well suited for such applications as they require no power to maintain static information. As healthcare providers look to reduce operational costs while improving device longevity, bistable displays offer a sustainable alternative to traditional display technologies. This opportunity encourages the development of next-generation medical devices that can operate efficiently in diverse healthcare environments.
• Smart City Solutions (Public Information and Digital Signage): Growing smart city initiatives in Thailand provide a significant growth opportunity for bistable displays in public infrastructure. Smart cities require energy-efficient solutions for digital signage, transportation systems, and public information boards. Bistable displays’ low power consumption makes them ideal for such applications, aligning with the country’s push for sustainable urban planning. These technologies help municipalities achieve their environmental goals while promoting innovative solutions for city services. As smart city projects expand, demand for bistable display driver ICs will continue to increase, offering manufacturers the chance to contribute to urban development and sustainability initiatives.
• Retail and Advertising (Eco-friendly Digital Signage): The retail and advertising industries in Thailand are gradually adopting more eco-friendly solutions, and bistable display driver ICs are becoming part of this shift. Bistable displays are a type of digital signage that offer very high energy efficiency and can keep content displayed without consuming power. Retailers and advertisers are increasingly turning to these solutions in order to minimize energy consumption costs and their carbon footprint. This growing demand for sustainable advertising technologies is driving innovation in the sector and offering companies opportunities to differentiate themselves through green marketing strategies. The shift toward eco-friendly displays is revolutionizing how brands engage with consumers, leading to cost-effective and environmentally conscious advertising practices.
• Consumer Electronics (Sustainable E-readers and Smart Devices): Another key application area for bistable display driver ICs is the consumer electronics sector, specifically in e-readers and smart home devices. As consumers become more conscious of the environment, the demand for energy-efficient electronic products is increasing. Bistable displays help extend the battery life of devices and reduce power consumption, making them an attractive choice for environmentally conscious consumers. Manufacturers in Thailand are integrating bistable displays into products such as e-readers and smart home devices, which consumers prefer to be eco-friendly. This trend encourages innovation and the adoption of sustainable technologies in the consumer electronics market.
The bistable display driver IC market in Thailand is on the brink of growth due to increased demand for energy-efficient, sustainable solutions in key sectors such as automotive, healthcare, smart cities, retail, and consumer electronics. Several strategic opportunities are visible for manufacturers who can take advantage of these developments. Industries will continue pushing toward energy conservation and sustainable lifestyles, making bistable display technologies a part of Thailand’s technological and sustainability agenda.
Bistable Display Driver IC Market in Thailand Driver and Challenges
Technological, economic, and regulatory factors affecting the market have shaped the bistable display driver IC market in Thailand. Technological advancements, the push for sustainability, and the increasing demand for energy-efficient solutions are leading the growth of the market, while high initial investment costs, technological limitations, and market competition act as restraining forces. Below, we discuss these drivers and challenges that will impact future market growth.
The factors responsible for driving the bistable display driver IC market in Thailand include:
• Advances in Display Technologies: Advances in display technologies continue to drive growth in bistable display driver ICs. Developments in low-power, high-performance displays have opened up new applications, particularly in healthcare, automotive, and consumer electronics. Bistable displays are gaining versatility with improved resolution, color fidelity, and integration with IoT devices. These technological advancements help manufacturers develop more attractive and efficient products. Therefore, they are increasingly used across different sectors, and this trend is further accelerated as the technology matures, driving the bistable display driver IC market to grow.
• Demand for Energy-Efficient Solutions: Sustainability and energy efficiency are prime concerns that have led to an increase in demand for bistable display driver ICs in Thailand. As consumers, businesses, and governments prioritize eco-friendly solutions, bistable displays offer a significant advantage due to their ability to retain images without consuming constant power. This energy-saving feature is especially valuable in sectors like automotive, healthcare, retail, and smart cities, where long-lasting, low-power displays can significantly reduce energy consumption. There is increasing attention toward reducing carbon footprints, which will increase the use of bistable displays and push the demand for display driver ICs.
• Government Initiatives for Sustainable Technologies: The government of Thailand supports green technologies by implementing policies that will continue to help push growth in the bistable display driver IC market. Incentivizing government policies, including tax benefits and grants, motivate manufacturers to develop more sustainable display solutions. The Thai government is persuading industries to opt for technologies that produce less impact on the environment to achieve sustainability goals. This regulatory support has significantly increased the demand for bistable displays in the automobile, health, and public infrastructure sectors, leading to a higher need for display driver ICs.
• Electric Vehicles and Smart Cities: The electric vehicle market and smart city projects in Thailand are significantly driving the demand for bistable displays. Bistable displays are being used in dashboards, infotainment systems, and instrument panels in electric vehicles to provide energy-efficient solutions for enhanced vehicle performance. Smart city initiatives also require sustainable, low-power displays for applications such as digital signage, transportation systems, and public information boards. With these sectors in place, there is growth for bistable display driver IC producers as both industries increasingly opt for energy efficiency and sustainability.
• Consumer Demand for Eco-friendly Products: With growing consumer awareness of the need for eco-friendly products, the market for bistable display driver ICs is expanding. Customers are increasingly aware of their environmentally friendly nature and are always seeking energy-efficient and sustainable products. Bistable displays, which save power, are being integrated into consumer electronics like e-readers and smart devices. The increasing consumer demand for eco-friendly products is forcing manufacturers to adopt energy-efficient display technologies, thus driving the market. The trend toward greener products is opening up opportunities for bistable display driver IC manufacturers to reach the environmentally conscious consumer base.
Challenges in the bistable display driver IC market in Thailand are:
• High Initial Costs and Investment: The primary challenge in the bistable display driver IC market in Thailand is the high initial investment needed to develop and implement bistable display technologies. Producing high-quality bistable displays requires significant investments in research and development, as well as the purchase of high-end production equipment. These upfront costs may become a significant hindrance for certain companies, such as smaller manufacturers with limited capital. Although the long-term energy savings could balance out these added costs, the higher initial investment poses a considerable hurdle for the uptake of this technology.
• Technical Limitations: Although bistable displays have many advantages, they are still limited by certain technical aspects. For instance, image refresh rates for high-speed applications are not as suitable as for video or dynamic content displays. Moreover, bistable displays might not yet compete with traditional displays in terms of color reproduction and resolution, making them less desirable for specific applications. Therefore, overcoming these technological barriers is key to expanding the use of bistable displays across different sectors, especially in consumer electronics and entertainment, where the quality of visual presentation is highly important.
• Market Competition: The bistable display driver IC market in Thailand is becoming increasingly competitive, with many players entering the market and driving innovation. While this competition fosters innovation, it also presents challenges for manufacturers in terms of price pressure and differentiation. Companies must continuously innovate to stay ahead of the competition, which can result in higher operational costs. Alternative display technologies, such as OLED and e-paper, may limit the market share of bistable displays, and manufacturers will have to differentiate their products based on unique features and energy-saving benefits.
Technological advancements, government support, and the need for energy-efficient products are catalyzing growth in the bistable display driver IC market in Thailand. Challenges such as high initial costs, technological barriers, and competition in the market hinder manufacturers from taking advantage of this growing demand. Overall, the trend toward sustainability and energy efficiency is expected to continue growing the market and offer opportunities for businesses to innovate and grow their presence in the evolving landscape of display technology.
List of Bistable Display Driver IC Market in Thailand Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, bistable display driver IC companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the bistable display driver IC companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
Bistable Display Driver IC Market in Thailand by Segment
The study includes a forecast for the bistable display driver IC market in Thailand by type and application.
Bistable Display Driver IC Market in Thailand by Type [Analysis by Value from 2019 to 2031]:
• Dot-Matrix Bistable Display
• Segment Bistable Display Driver IC
Bistable Display Driver IC Market in Thailand by Application [Analysis by Value from 2019 to 2031]:
• Department Stores/Mass Merchandise
• Grocery/Supermarket
• Drug Stores
• Specialty Stores
• Others
Features of the Bistable Display Driver IC Market in Thailand
Market Size Estimates: Bistable display driver IC in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Bistable display driver IC in Thailand market size by type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type and application for the bistable display driver IC in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the bistable display driver IC in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the bistable display driver IC market in Thailand?
Answer: The major drivers for this market are growing demand for high tech shopping solutions and rising demand for easy billing solution.
Q2. What are the major segments for bistable display driver IC market in Thailand?
Answer: The future of the bistable display driver IC market in Thailand looks promising with opportunities in the department stores/mass merchandise, grocery/supermarket, drug stores, and specialty stores markets.
Q3. Which bistable display driver IC market in Thailand segment will be the largest in future?
Answer: Lucintel forecasts that segment bistable display driver IC will remain the larger segment over the forecast period due to growing awareness of the benefits of segment bistable displays.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the bistable display driver IC market in Thailand by type (dot-matrix bistable display and segment bistable display driver IC), and application (department stores/mass merchandise, grocery/supermarket, drug stores, specialty stores, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?