On average, the global automotive market is estimated at 65 million units. The years
2008 and 2009 were bad for the automotive market because of the recession, the precarious
employment situation and the lack of credit, which pushed the annual sales rate
for US car sales to their lowest level in decades.
BRIC nations (Brazil, Russia, India and China) will drive the future growth for
the automotive market as sales will be bolstered by continued economic
growth in these countries. In the automotive industry, there is ongoing shift in
product mix. Indian and Brazilian consumers prefer small cars. By contrast, Chinese
and Russians like high and wide SUVs. Another trend in automotive industry is in
producing zero-emission vehicles, probably powered by batteries. Given the size
of the market and its prospects for further expansion, automotive market research
represents a highly attractive opportunity for OEMs, material suppliers, engine
suppliers and parts suppliers.
Critical to success in the automotive industry is knowledge of market trends,
product mix shifts, client needs and effective market strategies. Our continuous
networking with clients, suppliers and competitors creates complete visibility across
the whole value chain of the automotive market and helps our clients make confident
business decisions.
We offer a suite of consulting and market research services that
empower our clients to increase market share and profitability. Some of the consulting
services offered by Lucintel for the automotive industry are as follows:
Lucintel helps clients find new markets for their products with greater profitability,
better alignment with market opportunities, and the peace of mind that comes from
unbiased third-party validation. We offer cutting-edge decision support services
that help clients make critical decisions with greater accuracy, speed and insight.