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The future of the automotive augmented reality market looks promising with opportunities in the passenger vehicle, light commercial vehicle, and electric vehicle markets. The global automotive augmented reality market is expected to grow with a CAGR of 18% from 2019 to 2024. The major drivers for this market are increasing demand for connected vehicles, growing awareness of road safety, and rising investments in the augmented reality market.


A total 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of automotive augmented reality market report download the report brochure.



Automotive Augmented Reality Market by Segments

Automotive Augmented Reality Market Trends and Forecast

Automotive Augmented Reality Market Share


The study includes the augmented reality market size and forecast for the global augmented reality market through 2024, segmented by function, sensor technology, display technology, level of autonomous driving, end use, and region as follows:

By Function [$M shipment analysis for 2013 – 2024]
  • AR HUD based Navigation
  • AR HUD based Adaptive Cruise Control (ACC)
  • AR HUD based Standard Functions
  • AR HUD based Lane Departure Warning (LDW)
  • Advanced AR HUD

By Sensor Technology [$M shipment analysis for 2013 – 2024]
  • Radar
  • LiDar
  • CCD/CMOS image sensor
  • Sensor fusion

By Display Technology [$M shipment analysis for 2013 – 2024]
  • TFT-LCD
  • Other advanced technologies

By Level of Autonomous Driving [$M shipment analysis for 2013 – 2024]
  • Conventional
  • Semi-autonomous

By End Use [$M shipment analysis for 2013 – 2024]
  • Passenger Cars
    • Small cars
    • Compact cars
    • Mid-Sized cars
    • Luxury cars
    • SUVs & Crossovers
  • Light Commercial vehicles
  • Electric vehicles

By Region [$M shipment analysis for 2013 – 2024]
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
  • Rest of the World
    • Brazil
    • Turkey

Some of the augmented reality companies profiled in this report include Robert Bosch, Denso Corporation, Continental, Panasonic Corporation, Pioneer Corporation Harman International, Garmin, Texas Instruments, Visteon Corporation, and others.

Some of the features of this report:
  • Market size estimates:Global automotive augmented reality market size estimation in terms of value ($M) shipment.
  • Trend and forecast analysis:Market trend (2013-2018) and forecast (2019-2024) by application, and end use industry.
  • Segmentation analysis:Global market size by various applications such as by function, sensor technology, display technology, level of autonomous driving, end use, and region.
  • Regional analysis:Global automotive augmented reality market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth opportunities:Analysis on growth opportunities in different applications and regions for augmented reality in the global automotive augmented reality market.
  • Strategic analysis:This includes M&A, new product development, and competitive landscape for, augmented reality in the global automotive augmented reality market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers following 11 key questions:

Q.1 What are some of the most promising potential, high-growth opportunities for the global automotive augmented reality market by function (AR HUD based navigation, AR HUD based adaptive cruise control, AR HUD based lane departure warning, and advanced AR HUD), sensor technology (radar, Lidar, CCD/CMOS image sensor, and sensor fusion), display technology (TFT-LCD and other advanced technologies), level of autonomous driving (conventional and semi-autonomous), end use (passenger car [small cars, compact cars, mid-sized cars, luxury cars, suvs & crossovers], light commercial vehicles, and electric vehicles), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 Which regions will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges of the automotive augmented reality market?
Q.5 What are the business risks and threats to the automotive augmented reality market?
Q.6 What are emerging trends in this augmented reality market and the reasons behind them?
Q.7 What are some changing demands of customers in the automotive augmented reality market?
Q.8 What are the new developments in the automotive augmented reality market? Which companies are leading these developments?
Q.9 Who are the major players in this automotive augmented reality market? What strategic initiatives are being implemented by key players for business growth?
Q.10 What are some of the competitive products and processes in this automotive augmented reality area and how big of a threat do they pose for loss of market share via material or product substitution?
Q.11 What M & A activities have taken place in the last five years in this,automotive augmented reality market?
Table of Contents

1.  Executive Summary

2.  Market Trends and Forecast Analysis from 2013 to 2024
2.1:  Introduction, Background, and Classification
2.2:  Supply Chain
2.3:  Industry Drivers and Challenges

3.  Market Trends and Forecast Analysis from 2013 to 2024
3.1:  Macroeconomic Trends and Forecast
3.2:  Global Automotive Augmented Reality Market: Trends and Forecast
3.3:  Global Automotive Augmented Reality Market by Function
3.3.1:  AR HUD based Navigation
3.3.2:  AR HUD based Adaptive Cruise Control (ACC)
3.3.3:  AR HUD based Standard Functions
3.3.4:  AR HUD based Lane Departure Warning (LDW)
3.3.5:  Advanced AR HUD
3.4:  Global Automotive Augmented Reality Market by Sensor Technology
3.4.1:  Radar
3.4.2:  LiDar
3.4.3:  CCD/CMOS image sensor
3.4.4:  Sensor fusion
3.5:  Global Automotive Augmented Reality Market by Display Technology
3.5.1:  TFT-LCD
3.5.2:  Other advanced technologies
3.6:  Global Automotive Augmented Reality Market by Level of Autonomous Driving
3.6.1:  Conventional
3.6.2:  Semi-autonomous
3.7:  Global Automotive Augmented Reality Market by End Use
3.7.1:  Small cars
3.7.2:  Compact cars
3.7.3:  Mid-Sized cars
3.7.4:  Luxury cars
3.7.5:  SUVs & Crossovers
3.7.6:  Light commercial vehicles
3.7.7:  Electrical vehicles

4.  Market Trends and Forecast Analysis by Region
4.1:  Global Automotive Augmented Reality Market by Region
4.2:  North American Automotive Augmented Reality Market
4.2.1:  Market by Function: AR HUD based Navigation, AR HUD based Adaptive Cruise Control,
           AR HUD based Lane Departure Warning, and Advanced AR HUD.
4.2.2:  Market by Sensor Technology: Radar, Lidar, CCD/CMOS Image Sensor, and Sensor Fusion.
4.2.3:  Market by Display Technology: TFT-LCD, and Other Advanced Technologies.
4.2.4:  Market by Level Of Autonomous Driving: Conventional, and Semi-Autonomous.
4.2.5:  Market by End Use: Small Cars, Compact Cars, Mid-Sized Cars, Luxury Cars, SUVs &  
           Crossovers, Light Commercial Vehicles, and Electric Vehicles.
4.2.6:  Market by Country: United States, Canada, and Mexico.
4.3:  European Automotive Augmented Reality Market
4.3.1:  Market by Function: AR HUD based Navigation, AR HUD based Adaptive Cruise Control,
           AR HUD based Lane Departure Warning, and Advanced AR HUD.
4.3.2:  Market by Sensor Technology: Radar, Lidar, CCD/CMOS Image Sensor, and Sensor Fusion.
4.3.3:  Market by Display Technology: TFT-LCD, and Other Advanced Technologies.
4.3.4:  Market by Level Of Autonomous Driving: Conventional, and Semi-Autonomous.
4.3.5:  Market by End Use: Small Cars, Compact Cars, Mid-Sized Cars, Luxury Cars, SUVs &
           Crossovers, Light Commercial Vehicles, and Electric Vehicles.
4.3.6:  Market by Country: Germany, UK, and Italy.
4.4:  APAC Automotive Augmented Reality Market
4.4.1:  Market by Function: AR HUD based Navigation, AR HUD based Adaptive Cruise Control,
           AR HUD based Lane Departure Warning, and Advanced AR HUD.
4.4.2:  Market by Sensor Technology: Radar, Lidar, CCD/CMOS Image Sensor, and Sensor Fusion.
4.4.3:  Market by Display Technology: TFT-LCD, and Other Advanced Technologies.
4.4.4:  Market by Level Of Autonomous Driving: Conventional, and Semi-Autonomous.
4.4.5:  Market by End Use: Small Cars, Compact Cars, Mid-Sized Cars, Luxury Cars, SUVs &
           Crossovers, Light Commercial Vehicles, and Electric Vehicles.
4.4.6:  Market by Country: China, Japan, and India.
4.5:  ROW Automotive Augmented Reality Market
4.5.1:  Market by Function: AR HUD based Navigation, AR HUD based Adaptive Cruise Control,
           AR HUD based Lane Departure Warning, and Advanced AR HUD.
4.5.2:  Market by Sensor Technology: Radar, Lidar, CCD/CMOS Image Sensor, and Sensor Fusion.
4.5.3:  Market by Display Technology: TFT-LCD, and Other Advanced Technologies.
4.5.4:  Market by Level Of Autonomous Driving: Conventional, and Semi-Autonomous.
4.5.5:  Market by End Use: Small Cars, Compact Cars, Mid-Sized Cars, Luxury Cars, SUVs &
           Crossovers, Light Commercial Vehicles, and Electric Vehicles.
4.5.6:  Market by Country: Brazil, and Turkey.

5.  Competitor Analysis
5.1:  Product Portfolio Analysis
5.2:  Market Share Analysis
5.3:  Operational Integration
5.4:  Geographical Reach
5.5:  Porter’s Five Forces Analysis

6.  Growth Opportunities and Strategic Analysis
6.1:  Growth Opportunity Analysis
6.1.1:  Growth Opportunities for Global Automotive Augmented Reality Market by Function
6.1.2:  Growth Opportunities for Global Automotive Augmented Reality Market by Sensor Technology
6.1.3:  Growth Opportunities for Global Automotive Augmented Reality Market by Display Technology
6.1.4:  Growth Opportunities for Global Automotive Augmented Reality Market by Level of Autonomous Driving
6.1.5:  Growth Opportunities for Global Automotive Augmented Reality Market by End Use
6.1.6:  Growth Opportunities for Global Automotive Augmented Reality Market by Region
6.2:  Emerging Trends in Global Automotive Augmented Reality Market
6.3:  Strategic Analysis
6.3.1:  New Product Development
6.3.2:  Capacity Expansion of Global Automotive Augmented Reality Market
6.3.3:  Mergers, Acquisitions and Joint Ventures in the Global Automotive Augmented Reality Market
6.3.4:  Certification and Licensing

7.  Company Profiles of Leading Players
7.1:  Robert Bosch
7.2:  Denso Corporation
7.3:  Continental
7.4:  Panasonic Corporation
7.5:  Pioneer Corporation Harman International
7.6:  Garmin
7.7:  Texas Instruments
7.8:  Visteon Corporation

.

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142 figures/charts and 107 tables are provided in this 150 - page report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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