Allergy Friendly Food Market Trends and Forecast
The future of the global allergy friendly food market looks promising with opportunities in the online sale and offline sale markets. The global allergy friendly food market is expected to grow with a CAGR of 7.1% from 2025 to 2031. The major drivers for this market are the growing demand for clean label products and the rising availability of allergy-free products.
• Lucintel forecasts that, within the type category, gluten free food will remain the largest segment over the forecast period due to the growing demand for specialized dietary needs.
• Within the application category, online sale is expected to witness higher growth due to the increase in e-commerce shopping for allergy-friendly foods.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to the rising awareness for healthy food.
Emerging Trends in the Allergy Friendly Food Market
The amount of people suffering from food allergy is on the rise this is resulting in an increased demand on the clean and sustainable food industries. As with every consumer market, the food industry needs to adjust its marketing and planning to suit the customer’s needs. Because of these trends, business is now more focused on innovation when it comes to nutrition and food. Here are some for the latest trends within the allergy friendly food market:
• Allergies Sufferer Vegan Alternatives: With people looking to remove dairy, eggs and other common allergens from plant-based diets, allergies friendly foods have quickly gained popularity. Other than meeting dietary requirements, these products are also vegan, which poses the question, why wouldn’t people consume these? The food market will need to make drastic changes it gets shaped with the new norm, where plant based foods are not only the go to option for vegan but are embraced by all.
• Clean Labeling and Transparency: The new generation of consumers are more concern about allergen labeling as compared to the previous generations. The clean label trend is characterized by simple and familiar ingredients that have no preservatives or additives. This movement is highly useful for people with allergens because they want to make sure their food is safe and does not have hidden allergens. This shift in consumer behavior is making manufacturers provide clear allergen-free labeling so that consumers can make better choices.
• Free-from and Allergen-Free Products: There is a noticeable increase in the demand for free-from products specifically tailored to focus on specific food intolerances. These products are void of common allergens like gluten, soy, dairy, nuts, or any other ingredient used that can be harmful. With the increase in food allergies, brands are working to broaden the scope of their products to cater the people with allergy-free diets. This seems to be the case with innovation within the baked goods and snack alternatives as well as non-dairy products integrating safer, allergy friendly options.
• Personalized Nutrition: The allergy-friendly industry has adopted new technologies from consumer data which is why the personalization of nutrition has become more common. Businesses are employing genetic testing and other techniques to understand dietary requirements and provide tailored food products. This trend is handy for those suffering with allergies, since they are able to have products tailored for their specific allergens. With more and more people suffering from various allergies, personalized nutrition is bound to grow and help create effective meal solutions.
• E-commerce and Online Retail: E-commerce is singlehandedly increasing the sales of foods that are friendly to allergies. Online stores are allowing consumers the convenience of purchasing allergy friendly foods from their homes. This is very important to people with food allergies, as they are able to receive many more specialized products. In response to this demand for convenience and variety, many online retailers have introduced subscription services that send curated boxes of allergen-free foods.
Consumers are looking for variety, ease of access, and information, and these emerging trends are reshaping the allergy-friendly food market. With the growing consumer base that is health-conscious, allergic to certain ingredients, or environmentally friendly, the food sector is shifting as well. The introduction of plant-based foods, clean labels, personal nutrition, e-commerce, and other non-allergenic products will sustain and eventful bring change in the non-allergic food industry.
Recent Development in the Allergy Friendly Food Market
The recent changes in the allergy friendly food products services showcase adaption of the very industry to food preference changes. Businesses are focusing on allergic free options to meet the exposures of multi-diet individuals. This trend is more alive than the construct of enabling food allergy or sensitivity patients to access a net of foods that represent varying forms of desirable nutrition.
• Increased Investment in R&D: From my own personal experience, many food companies are investing more into research and development funds to produce new allergy-friendly products. This is particularly true for large corporations which seek the customers’ approval by catering to their needs and including allergy-free products. The investment is aiding innovation in gluten-free, dairy-free, and nut-free foods so that manufacturers can develop safe and tasty food options for consumers with allergies to certain foods.
• Expansion of Allergen-Free Product Lines: Allergen-free alternatives to traditional foods are becoming more popular and even more available. Many well-known food brands are now offering allergen versions of their renowned products which includes gluten-free, dairy-free, and nut-free products. The same increase is also shown among snacks and beverages, as more non-allergenic products are being produced. Non allergenic products are being actively marketed so that a wider range of consumers are able to find products suitable for their specific dietary needs.
• Collaboration with Allergy Advocacy Groups: Some companies are working hand-in-hand with advocacy groups to create more awareness concerning food allergens and the risks associated with them. New standards of food labeling and marketing are being developed by these companies in a bid to make allergen-free products available to those with specific allergies. Apart from those issues, these partnerships work to help inform the general public about food allergy risks while giving them the tools to manage food sensitivities effectively.
• Adoption of New Food Technologies: The development of allergen-friendly products is being sped up by some newer methods of food production, including the use plant-based ingredients and fermentation processes. These methods enable manufacturers to design products that do not contain common allergens, yet taste good and have the right texture to appeal to the general consumers. Scientists have advanced to a stage where they can produce substitutes for milk, eggs, and gluten which do not contain allergens. This is excellent news for those who have allergies because they can enjoy food that they love without fear of allergic reactions.
• Enhanced Regulation Changes and Labeling: Governments and other regulatory organizations are more cautious about permitting food products that claim to be allergy friendly because there are increasingly more stringent food labeling laws. Food suppliers in the United States, European Union, and Japan, among other regions, are obliged to indicate the presence of allergens accurately. These laws are boosting the level of consumer trust and making it easier for the allergic population to access food products.
All the recent activities attributed to the allergy-friendly food market are deeply interlinked and are likely to cause step changes in investment in R&D, diversification of product portfolios, increased collaboration within the industry, and development of new food technologies. Together, these changes are contributing towards increasingly accessible food options for the allergic population, and suggest that there is continued progress and growth in the allergy-friendly food industry.
Strategic Growth Opportunities in the Allergy Friendly Food Market
The growth of allergy friendly food is driven highly by the demand from consumers for allergen-free products. Some of the key segments of the market include snacks, beverages, and baked foods which all possess the potential allergens. Allergy-conscious consumers represent a major portion of the population that is growing health-wise. For the strategically focused interested parties, the further breakdown of the allergy-friendly food market developments is given below.
• Snacks and Convenience Foods: With more consumers trying to find safe and convenient options, the demand for allergy-friendly snacks is also increasing. In response, manufacturers are creating snack foods free from allergens such as gluten free chips, nut-free granola bars, dairy free cookies, and many more delicious items. Online and in-retail availability of these foods have been on the rise as well, which opens the doors to countless consumers. With peopleÄX%$%Xs lives getting busier, the need for foods that can be eaten on-the-go has grown, and one can only imagine how much this will help with the allergy-friendly foods market.
• Beverage: Consumers are now more health-conscious than ever and are looking for plant-based drinks such as gluten-free juices, allergen-free energy drinks, and dairy-free milk, leading to a growth in demand for allergen-free beverages. Manufacturers are constantly working to provide beverages that are free from allergens and cater to different demographics and preferences, which can be expected to fuel growth in this sector. Availability of these products is also increasing due to eCommerce platforms, which is resulting in a wider reach to consumers.
• Baked Goods: Bread, cake, pastry, and baked goods that are gluten-free are rising in demand for allergy-free options. Shoppers who have gluten intolerances and allergies are more on the look-out for these foods, and their increased availability in supermarkets and online stores presents an important opportunity for manufacturers to grow their product lines. Along with that, clean-label and organic baked goods are adding to the growth of the allergy friendly market.
• Foods from Plant Sources: There is a rising chance to innovate allergy-friendly plant-based foods given that a large segment of the population has taken up plant-based diets. These foods are usually free from common allergens such as dairy, eggs, and nuts, thus appealing to people with food allergies. Companies are working towards innovating plant-based substitutes for milk, meat, and other allergenic foods. This will add diversity and ease of access to the patients. As people look for healthier and allergen-free foods, the plant-based segment is likely to expand further.
• Kits for Cooking and Ready-To-Eat Meals: There is a growing opportunity in the allergy-friendly foods market because of the high interest in meal kits and ready-to-eat foods. Allergy friendly meals that can be prepared instantly are in great demand. To take advantage of this trend, pre-packaged meal kits and ready-to-eat meals that cater to various food allergies are being offered by some manufacturers. This sector is growing as more of the population demand easier allergen free meals.
The food sector which is friendly to allergies has a wide range of unexplored opportunities in the development of snacks, soft drinks, baked items, plant-based products, and even meal containers. The health-conscious segment of the population is increasingly interested in non-allergen foods, creating opportunities that manufacturers are taking advantage of. The continual rise in demand for these particular products will undoubtedly assist in the progress and development of these sectors, which is important for the economy as a whole.
Allergy Friendly Food Market Driver and Challenges
As the other food market, the allergy-friendly food market also has many important drivers and challenges that are technological, economic, or regulatory. While these factors will have some positive impact on the market, they can also be detrimental as they will define an aspect for the growth in the market that can be explored and challenge it as well. Here are five primary drivers and three challenges that shape the world of food for people with allergies.
The factors responsible for driving the allergy friendly food market include:
1. Rising Consumer Awareness: For a large part of the population increasing awareness about food allergy intolerances can be one of the major driving forces for the allergy-friendly food sector. Having received an allergy diagnosis increases the allergies in people does increase the demand for food products that are free from allergens. There is also increasing education among many members of the population concerning the clear dangers that food allergies present, hence the allergen free options are more than necessary in the marketplace.
2. Trends in Health and Wellness: The trend in health and wellness is driving consumers to look for foods that are allergen free, artificial ingredient free, and highly nutritious. There is an increasing demand for organic, “clean label," and allergen friendly foods. As the consumers become more concerned about their health, manufacturers are obliged to respond by developing products that have dietary and health restrictions.
3. Developments in Technological Foods: New developments in food technology allows allergy friendly products to be manufactured. The development of plant derived ingredients, fermentation, and processing of foods helps to produce allergen free products with good taste and texture. Such advances in technology makes it simpler for food manufacturers to satisfy the needs of the public for safe and nutritious food.
4. Comprehensive Food Labeling Policies: Countries are becoming tougher in regards to food labeling regulations and allergens description as many allergens are included in food. These regulations help allergy suffers by providing safety and clarity. Manufacturers are spending on investments to comply with regulatory restrictions which enables to increase competitiveness.
5. Rise of E-Commerce: The increase in e-commerce is also one of the driving factors in the sales of allergy-friendly foods. Such retail outlets make it easy for customers to buy specialized foods since there are many online stores that deal in allergen-free foods. The easy access to shopping online and subscribing to services increases the need for allergy-averse foods, especially in places where other retailing options are not available.
Challenges in the allergy friendly food market are:
1. Increased Production Costs: The production of allergy-friendly foods has the potential to be costlier because of the need for specialized food ingredients, manufacturing procedures, and food industry regulations. Altogether, these factors increase the retail prices, which could make it difficult for a section of the consumers to purchase it.
2. Supply Chain Obstacles: Producing allergy-friendly foods often needs certain types of foods that have limited availability. There are many different reasons such as inadequate infrastructure and inefficient supply chains that can cause delays or shortages in production. These deficiencies will cause some allergy-friendly foods to eventually become less accessible.
3. Easing Consumer Misconceptions: A growing number of people know about food allergies, however still remain uninformed regarding its perils. It is vital to amplify the education and awareness in order for consumers to take educated decisions while selecting allergy-friendly foods. Some consumer misconceptions regarding butter-free products may stunt growth in some parts of the market.
The allergy-friendly food market emergences its key drivers: increasing consumer awareness, food trends, technological advancement, development of legal frameworks, and expanding e-commerce. However, difficulties such as high production costs, supply chain difficulties, and insufficient consumer education pose significant challenges. These factors will address the obstacles and maintain future growth allows for the ease of purchasing allergy-friendly foods.
List of Allergy Friendly Food Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies allergy friendly food companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the allergy friendly food companies profiled in this report include-
• Arrowhead Mills
• Birkett Mills
• BobÄX%$%XS Red Mill
• Cherrybrook Kitchen
• Cravings Place
• Earth Balance
• Eden Foods
• Edward & Sons Trading Company
• Ener-G Foods
• IanÄX%$%Xs Foods
Allergy Friendly Food Market by Segment
The study includes a forecast for the global allergy friendly food market by type, application, and region.
Allergy Friendly Food Market by Type [Value from 2019 to 2031]:
• Peanut Free Foods
• Gluten Free Foods
• Dairy Free Foods
• Others
Allergy Friendly Food Market by Application [Value from 2019 to 2031]:
• Online Sales
• Offline Sales
Allergy Friendly Food Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Allergy Friendly Food Market
The last few years have seen great strides in the growth of the focusing markets which stem from a clear brusqueness of the consumers towards allergies, using the American, Chinese, German, Indian and Japanese markets as prime examples. The allergy Friendly food market aims to tackles the universal proliferation of food allergies by developing products that are sensitive to the most prevalent allergens like dairy, gluten, nuts and so on. As a result, there is an evident shift towards healthier eating patterns, alongside a stable growing democracy is strengthening the demand into clean-label nutritious foods. Here’s an overview of what is happening focusing these particular countries and what has changed recently in the more established segments of the industry.
• United States: The organic food industry saw a rapid transition when people started consciously focusing on what they put in their mouth. As such, more brands are choosing to step into the food market sensitive to allergies and manufacturing food devoid of the most common allergens such as dairy, gluten, peanuts, and even soy strips in the United States. The bulk of this growth stems from rising concerns towards food sensitivities stemming out of Children and an overall increase of oil and a large number of children. Hence, more firms are beginning to invest towards manufacturing organic non-GMO sensitive allergy foods in order capitalize on the growing trend of clear-cut food advertising. Additionally, a growing number of niche retailers and online allergy sensitive stores are emerging across the country.
• China: The food sensitive market for China is on a rise, specifically in gluten and dairy-free options, however, allergy-sensitive foods are still in the early stages. The current trend is further necessitated by the rise of urbanization, a shift in eating habits and a rise in the number of allergic diseases. Local companies as well as foreign businesses are increasing their product lines to target the new middle class that is increasingly aware of food allergies. With the rise in concern regarding food intolerances and allergies, it is expected that growth will happen rapidly in the coming years.
• Germany: Germany has one of the healthiest consuming populations in Europe which may have driven the growth in the demand for allergy-friendly food. The market is growing and includes gluten free, lactose free, nut free, and organic as well as sustainable food brands. German consumers have a much higher trust in plant-derived, allergen and additive free foods and tend to gravitate more towards clear-cut product descriptions boasting “truthful marketing”. As these products become more available, there is a notable shift toward vegan foods too. Strict food labeling laws and transparent food safety guarantees also aid the growth of allergy-friendly foods in Germany.
• India: The market for allergy-friendly foods is increasing in India, especially among urban dwellers who are becoming increasingly aware of food allergies and intolerances. Urban metropolitan regions in India have shown interest towards gluten-free, dairy-free, and vegan foods. The market is still at a nascent stage and a lot of attention and effort is towards educating consumers about food allergy and providing safe food alternatives. There is greater presence of allergy sensitive products through the traditional retail and online channels which is enhancing consumer’s access to those products.
• Japan: The market for allergy-sensitive foods is growing quickly in Japan as the population becomes more aware of the dangers of food allergies and pays attention to their health. The issue of food allergy in young children is particularly worrying and there is a shift towards using products that are free of allergens such as eggs, peanuts, and dairy. The government of Japan has also adopted new food labeling laws which help propel the market by allowing safer and allergy sensitive foods to be produced. Moreover, the plant-based dietary choice among Japanese citizens is also rising alongside the demand for allergen-free vegan and vegetarian foods.
Features of the Global Allergy Friendly Food Market
Market Size Estimates: Allergy friendly food market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Allergy friendly food market size by type, application, and region in terms of value ($B).
Regional Analysis: Allergy friendly food market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the allergy friendly food market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the allergy friendly food market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for allergy friendly food market?
Answer: The global allergy friendly food market is expected to grow with a CAGR of 7.1% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the allergy friendly food market?
Answer: The major drivers for this market are the growing demand for clean label products and the rising availability of allergy-free products.
Q3. What are the major segments for allergy friendly food market?
Answer: The future of the allergy friendly food market looks promising with opportunities in the online sale and offline sale markets.
Q4. Who are the key allergy friendly food market companies?
Answer: Some of the key allergy friendly food companies are as follows:
• Arrowhead Mills
• Birkett Mills
• BobÄX%$%XS Red Mill
• Cherrybrook Kitchen
• Cravings Place
• Earth Balance
• Eden Foods
• Edward & Sons Trading Company
• Ener-G Foods
• IanÄX%$%Xs Foods
Q5. Which allergy friendly food market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, gluten free food will remain the largest segment over the forecast period due to the growing demand for specialized dietary needs.
Q6. In allergy friendly food market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, North America is expected to witness the highest growth over the forecast period due to the rising awareness for healthy food.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the allergy friendly food market by type (peanut free foods, gluten free foods, dairy free foods, and others), application (online sales and offline sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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