Air Suspension Market in Japan

Air Suspension in Japan Trends and Forecast

The future of the air suspension market in Japan looks promising with opportunities in the light commercial vehicle, trucks, and bus markets. The global air suspension market is expected to reach an estimated $6.9 billion by 2031 with a CAGR of 4.0% from 2025 to 2031. The air suspension market in Japan is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing demand for vehicle comfort and safety, the growing adoption of air suspension systems in luxury and premium vehicles, and the rising demand for air suspension systems in commercial vehicles.

• Lucintel forecasts that, within the technology category, electronic controlled is expected to witness the highest growth over the forecast period because it is becoming more common in a variety of vehicles, including luxury vehicles, SUVs, and trucks.
• Within the vehicle type category, trucks will remain the largest segment over the forecast period.

Emerging Trends in the Air Suspension Market in Japan

Japan’s position as one of the leaders in innovation within the technological space has translated well into its automotive industry’s growth, propelled by the adoption of new suspension systems, particularly air suspensions. These systems are increasingly being used across all categories of vehicles, such as luxury cars, commercial vehicles, and even electric cars. Japanese manufacturers are at the forefront of incorporating air suspension technologies aimed at enhancing comfort, safety, performance, and other factors. The increased focus on environmental sustainability, along with the quality of ride, further enables and promotes the use of air suspension systems in Japan, creating a new shift in the industry.

• Adoption of Air Suspension Systems with Electric Vehicles in Japan: This trend of increased adoption of electric vehicles in Japan is another factor influencing the growth of the air suspension market. Air suspension systems are typically installed in EVs, especially in the premium segments, because these vehicles tend to be heavier due to their batteries and require better performance and ride comfort. The automobile industry in Japan has already made significant investments and progress in EV technology, and the inclusion of air suspension systems facilitates better handling, stability, and an overall smoother ride in these vehicles. As demand for electric cars rises, the applications of air suspension systems in this segment are expected to grow significantly.
• Development of Suspension Technology: Market shifts, particularly around smart and adaptive air suspension systems, are considerably evolving the Japanese market. Newer suspension systems are designed to adjust themselves based on the road conditions, load weight, and speed, allowing for the smoothest and most secure ride possible. Japan’s automotive manufacturers are applying these systems more frequently in premium vehicles like high-end cars and commercial trucks. Innovations in air suspension continue to meet the sophisticated needs of today’s consumers, making them the most favorable option in both personal and business automobiles.
• Deployment of Air Suspension in Self-Driving Cars: Financing and developing the emerging market of self-driving vehicles is a strong focus of Japan’s vehicle industry, and so the integration of air suspension systems into these vehicles is well underway. More advanced air suspension systems provide greater ride comfort and stability, which are essential for autonomous vehicles, which depend on exact sensors and perfect driving conditions. Since the Japanese government is providing considerable support to autonomous vehicle programs, air suspension is expected to improve the comfort and performance of these systems, making it increasingly needed. This could promote the marketing of air suspensions in self-driving cars, especially in cities that are likely to be the first to welcome these vehicles.
• Japanese consumers have shown a greater preference for comfort and smoothness in their driving experience. The consumer vehicle market is experiencing an increase in demand for air suspension systems, which provide better adaptability and smoother rides, especially in luxury vehicles. As Japanese manufacturers focus more on ride comfort, stability, and safety, the adoption rate of air suspension systems is likely to grow. This shift is altering vehicle design approaches and pushing automakers to incorporate air suspension into typical consumer models to remain competitive.
• Japan’s government has introduced emission regulations and sustainability objectives, which have, in turn, increased the need for energy-efficient technologies, such as air suspension systems. These technologies are particularly favorable in the commercial vehicle sector because they improve fuel efficiency by reducing weight and tire wear. As Japan’s automotive sector focuses more on environmentally friendly policies, especially concerning electric and hybrid vehicles, air suspension systems are likely to be embraced the most because these vehicles are heavier and require advanced, efficient suspension solutions.

The recent developments in Japan’s air suspension market showcase a movement towards creativity with the incorporation of air suspension systems into electric, self-driving, and luxury vehicles. As the market seeks more comfort and stability during rides, air suspension systems are becoming more common in modern vehicle designs, especially in high-performance and commercial automobiles. Additionally, the air suspension market in Japan is also evolving due to sustainability measures and government policies that further enable their advancements. These factors are together creating a new and improved air suspension market in Japan, which is more active and focused on technological advancement.

Recent Developments in the Air Suspension Market in Japan

Japan predominantly uses and develops sophisticated air suspension systems due to growing concerns about sustainability targets, a rapid increase in the number of electric vehicles, and other premium automobile markets. This has led to several new automobile manufacturing companies incorporating air suspension technologies. As the pioneering country in suspension system trends, these systems are becoming more common in the Japanese automobile market. The introduction of modern automation is highly anticipated. Given that South Korea is also actively developing advanced electric vehicles, the suspension system in these vehicles will particularly focus on air suspension systems.

• The Expansion of Air Suspension Adoption in EVs: Japan’s automotive sector is progressively adopting the integration of air suspension systems in electric vehicles (EVs) to address the challenges posed by heavy batteries. Air suspension systems optimize weight distribution and improve ride comfort. Leading Japanese manufacturers, such as Toyota and Nissan, are now launching new EV models where air suspension is prominently featured. This aligns with Japan’s commitment to green technology, which is boosting the Japanese EV market. This is also increasing the market value of air suspension in Japanese EVs by enhancing their performance and attractiveness.
• Surge in Use Within Commercial Vehicles: Over the years, air suspension systems have become common in commercial vehicles throughout Japan, including heavy trucks, buses, and delivery vehicles. The goal is to improve load stability and road conditions. Air suspension systems enhance ride quality and vehicle safety, particularly for long-distance and city driving. The construction and logistics industry in Japan is advancing rapidly, and air suspension systems have become a central factor in improving both the efficiency and durability of commercial vehicle fleets. It is expected that as more companies recognize the advantages of air suspension in commercial vehicles, this trend will continue.
• Better Incorporation with Self-Driving Cars: Japan has been at the forefront of self-driving car development, and air suspension systems are emerging as essential components of these vehicles. Air suspension systems are set to be integrated into self-driving cars manufactured by Japanese companies like Honda and Toyota, but are not limited to these two companies. Self-driving vehicles depend on sophisticated sensor systems, and in order to process the data and ensure proper functioning of the vehicle, a smooth and stable ride is essential. The adoption of self-driving cars will increase vehicle comfort and stability, and that means more mobility in Japan.
• Sustainable Technologies and Government Incentives: Japan is known for having several well-crafted incentives that the public can utilize to increase the adoption of environmentally friendly technologies. The government has also focused on the implementation of air suspension systems as emerging green technologies. In addition to Japan’s efforts to strengthen fuel economy practices by reducing weight and tire wear, air suspension systems are becoming an industry standard. The initiatives that focus on green technologies also have policies on automotive technology, which have made air suspension more affordable for commercial and electric vehicles.

The recent developments in Japan’s air suspension market highlight the advancements in self-driving electric vehicles and the continual improvements in adaptive systems, restructuring the entire industry. Other factors contributing to this growth include increased investment in premium vehicle comfort and government support for sustainable technologies. These changes show a glimpse of what air suspension systems can achieve for the automotive industry in Japan, and how it will allow the country to further bolster innovation, sustainability, and economic performance.

Strategic Growth Opportunities for Air Suspension Market in Japan

Due to the heightened demand for comfort, stability, and technology in vehicles, Japan’s air suspension market is developing rapidly. Having been the pace-setter in the automotive world in terms of technology and sustainability, Japan is now moving toward the integration of air suspension systems. The market is benefiting from the growing demand across various vehicle segments, from commercial vehicles to electric cars, offering significant growth opportunities. With these changes occurring, it is evident that Japan’s air suspension industry requires innovative investments, and will appreciate them immensely.

• Use of Air Suspension Systems in Electric Cars: Electric vehicles are becoming popular in Japan, and along with air suspensions, these systems appear to be a new technological advancement for all Japanese automakers. Since EVs are predominantly heavier due to the batteries they are equipped with, air suspension will help these vehicles balance weight more efficiently. Japanese automobile manufacturers are increasingly opting to install advanced air suspension systems in their electric vehicles to greatly improve ride quality and enhance handling capabilities. Due to the rising popularity of electric vehicles in Japan, the air suspension industry is set to boom and change the business landscape dramatically in the years to come.
• Growth in the Luxury Vehicle Segment: In recent years, the Japanese automobile market has experienced substantial growth in the sales of premium sedans and SUVs. Today, consumers value the comfort of the vehicle, along with ride quality and various other features. For these reasons, air suspension has become highly desirable among consumers. Japanese manufacturers are gradually adopting air suspension for their new top-of-the-line sedan and SUV models. There is a notable opportunity within Japan’s luxury vehicle market for the adoption of air suspension systems, as more and more consumers seek better driving experiences.
• Expansion in Commercial Vehicles: The adoption of air suspension systems in Japan is increasing in the commercial vehicle space as well. These systems are being used in trucks, buses, and delivery vans to increase load stability and improve overall ride quality. These innovations in vehicle suspension systems are becoming more vital in Japan’s transportation and logistics markets. Depending on the pace of growth in these industries, demand for air suspension is likely to increase within the commercial vehicle segment. Such changes will create significant opportunities for air suspension manufacturers, especially with Japan’s commitment to enhancing transportation efficiency and safety.
• Linkage with Self-Driving Cars: Japan has always been at the forefront of fully self-driving car development, and the integration of air suspension systems into self-driving cars is becoming increasingly important. As self-driving technology is tightly intertwined with sensor-based navigation, air suspension systems that optimize ride comfort and vehicle stability greatly improve the performance of self-driving cars. The ongoing progress in autonomous vehicles in Japan will increase the demand for air suspension systems. This presents a great opportunity for manufacturers to invest in the ever-growing market for autonomous vehicles.
• Commitment to Sustainability and Green Technology: Japan has set a target to reduce its carbon emissions, which is a global challenge, and this goal extends to the automotive sector. The application of air suspension systems in electric and hybrid vehicles ensures sustainability by increasing fuel efficiency, reducing tire wear, and extending vehicle life. Suspended vehicles maintain their ideal ride height, thus decreasing energy use while adjusting to varying conditions. Moving forward, as Japanese manufacturers seek to produce greener vehicles, the market for air suspension systems that increase fuel efficiency and sustainability will continue to develop.

The air suspension market is growing in Japan as a result of the increasing integration of electric vehicles, new luxury cars, commercial vehicles, high-end autonomous vehicles, and the emergence of sustainability-focused initiatives. These applications underscore the growing need for advanced suspension systems that are performance-centric, comfortable, and environmentally friendly. With Japan’s continuing dominance in automotive technology, the adoption of air suspension in these segments is expected to foster market growth, positioning Japan’s air suspension market as an integral influence on the future of transportation in Japan.

Air Suspension Market in Japan Driver and Challenges

The major air suspension parts suppliers in Japan are subject to various technological, economic, and political factors. As the automotive market shifts toward electric and self-driving vehicles, the air suspension systems market is growing. At the same time, challenges such as high initial prices and stringent regulations slow down growth. These obstacles and opportunities are important for understanding how to leverage the developing Japanese automotive market, and these trends are shaping the integration of air suspension systems into vehicles of all shapes and sizes.

The factors responsible for driving the air suspension market in Japan include:
• Modern Innovations in Suspension Systems: Innovations in air suspension systems are one of the major driving forces behind the growth of Japan’s air suspension market. Improved sensors, automation, and control systems make it possible for air suspension systems to adjust automatically based on the vehicle’s and road’s conditions, thus improving ride quality and performance. Japan’s automotive manufacturers, known for their technological innovations, are starting to incorporate these changes into their product designs. This progress in technology is facilitating air suspension adoption in all types of automobiles, from passenger cars to buses and trucks, thus widening the market.
• Soaring Demand for EVs: Alongside the adoption of greener technologies, the increase in demand for electric vehicles (EVs) is one of the strongest drivers behind the adoption of air suspension systems. EV passengers, especially in the premium and commercial segments, require air suspension systems for comfort and stability, considering the extra weight of the batteries. The push for carbon-neutral vehicles by the Japanese government is expected to increase, leading to more stringent emission laws and a greater rate of adoption of EVs, thus raising the use of air suspension systems. In conclusion, market growth will continue as Japanese automakers place greater emphasis on electrification.
• Emphasis on Ride Comfort and Safety: In Japan, there is an increasing consumer focus on both ride comfort and vehicle safety. As a result, automakers have made it a priority to improve their vehicle suspension systems to ensure smoother and more rigid driving experiences. Air suspension systems aid in shock absorption, ride height, and improved handling, particularly in luxury and commercial vehicles. The emphasis on comfort and safety in high-end models is greatly contributing to the demand for air suspension systems in Japan. This illustrates a shift in what consumers expect, demanding greater comfort in their driving experiences.
• Government Policies Concerning Sustainability and Efficiency: Japan has very specific laws regarding the environment, such as reducing carbon emissions and promoting fuel-efficient technologies. These laws fuel the growth in demand for air suspension systems that aid in fuel efficiency and the overall performance of vehicles. Air suspension systems reduce energy waste by adjusting the vehicle height depending on the road and load conditions. As Japan’s automotive industry moves toward more environmentally friendly practices, the demand for air suspension systems aligned with these goals is increasing, especially in electric and hybrid cars.
• Increasing Demand for Luxury Automobiles: Rising consumer interest in high-end cars, such as SUVs and other premium vehicles, is also contributing to the growth and acceptance of air suspension systems. Buyers of luxury cars tend to focus on exceptional comfort when driving, along with the convenience of advanced system features. To this end, air suspension systems provide superior ride quality, improved vehicle stability, and adaptability to different road conditions. With the increasing demand for high-end vehicles, the air suspension market in Japan will grow over time, particularly for upper-range sedans and SUVs.

Challenges in the air suspension market in Japan are:
• Cost of Air Suspension Systems: A notable obstacle in the air suspension market in Japan is the cost associated with the system compared to conventional suspension technologies. Incorporating air suspension systems into vehicles increases manufacturing costs due to their complexity and the high expense at the base level. The cost is even higher because certain car manufacturers are less likely to adopt air suspension in budget or mid-range vehicles. Even with reduced overall expenditure later due to increased fuel efficiency and improved vehicle performance, the high initial investment required remains a problem for adoption.
• Limited Knowledge and Adoption in Non-Premium Categories: In Japan, the use of air suspension systems in non-premium vehicle segments remains sparse, even though their application is prevalent in premium and commercial vehicles. Consumers may not be aware that air suspension increases comfort and stability in standard vehicles. Additionally, budget models from automakers may not utilize air suspension due to cost issues. This challenge calls for wider marketing of air suspension systems, explaining their value across various vehicle types, and consumer education is paramount.
• Hurdles Related to Implementation of Air Suspension Systems in Self-Driving Cars: The challenge of implementing air suspension systems in self-driving vehicles stems from the calibration of air suspension system sensors and the control the system receives from all sensors. Self-driving cars depend heavily on sensors to provide accurate information that allows them to move and steer, and these sensors would not function properly with AI if air suspension systems are not properly calibrated. Additionally, ensuring that the air suspension system can withstand various autonomous driving conditions without interfering with autonomous technology performance is complicated. Solving these issues will be vital for fully exploiting the advantages of air suspension systems in self-driving vehicles.

Japan faces several key drivers, including technological innovations, the expansion of electric vehicles, and the rising demand for premium cars, all of which are leading to growth in air suspension systems. However, high costs and difficulties in integrating the systems present specific challenges. With a greater focus on sustainable technologies and the ever-changing automotive landscape, the air suspension market in Japan has great growth potential, helping to innovate and expand the market in the years to come.

List of Air Suspension Market in Japan Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, air suspension companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the air suspension companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5

Air Suspension Market in Japan by Segment

The study includes a forecast for the air suspension market in Japan by vehicle type, component, and technology.

Air Suspension Market in Japan by Vehicle Type [Analysis by Value from 2019 to 2031]:

• Light Commercial Vehicle (LCV)
• Trucks
• Bus

Air Suspension Market in Japan by Component [Analysis by Value from 2019 to 2031]:

• Air Spring
• Tank
• Solenoid Valve
• Shock Absorber
• Air Compressor
• Electronic Control Unit (ECU)
• Height & Pressure Sensor
• Others

Air Suspension Market in Japan by Technology [Analysis by Value from 2019 to 2031]:

• Electronic Controlled
• Non-Electronic Controlled

Features of the Air Suspension Market in Japan

Market Size Estimates: Air suspension in Japan market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Air suspension in Japan market size by vehicle type, component, and technology in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different vehicle type, component, and technology for the air suspension in Japan.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the air suspension in Japan.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

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FAQ

Q.1 What are the major drivers influencing the growth of the air suspension market in Japan?
Answer: The major drivers for this market are increasing demand for vehicle comfort and safety, growing adoption of air suspension systems in luxury and premium vehicles, and rising demand for air suspension systems in commercial vehicles.
Q2. What are the major segments for air suspension market in Japan?
Answer: The future of the air suspension market in Japan looks promising with opportunities in the light commercial vehicle, trucks, and bus markets.
Q3. Which air suspension market segment in Japan will be the largest in future?
Answer: Lucintel forecasts that electronic controlled is expected to witness highest growth over the forecast period due to it is becoming more common in a variety of vehicles, including luxury vehicles, SUVs, and trucks.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the air suspension market in Japan by vehicle type (light commercial vehicle (LCV), trucks, and bus), component (air spring, tank, solenoid valve, shock absorber, air compressor, electronic control unit (ECU), height & pressure sensor, and others), and technology (electronic controlled and non-electronic controlled)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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