Consumer & Retail

According to a market report by Lucintel, the future of the household and air fresheners fragrance market looks promising with opportunities in the hypermarket or supermarket, retail store or general store, pharmacy, and online markets. The global household and air fresheners fragrance market is expected to reach an estimated $4.0 billion by 2028 with CAGR of 4% from 2023 to 2028. The major drivers for this market are increasing concern towards indoor air quality and changing lifestyle and spending habits of the consumer.



In this market, aerosol air fresheners, electric air fresheners, gel air fresheners, and candle air fresheners are major segments of household and air fresheners fragrance market by product type. Lucintel forecast that aerosol sprays will remain the largest segment over the forecast period due to its ease of use, portability, recyclability, safety & strength, and greater aesthetic appeal of the product.



Within this market, hypermarkets or supermarkets is expected to remain the largest segment as it provides it large consumer base with a diverse collection of air freshener brands and products, thus making them a popular destination for customers who looking to buy air fresheners.



North America is expected to witness the highest growth due to growing disposable income among population and increasing awareness towards sanitation and hygiene in the region.

Reckitt Benckiser, Johnson & Son, Procter and Gamble, Jarden, and Church and Dwight are the major suppliers in the global household and air fresheners fragrance market.   



Lucintel, a leading global strategic consulting and market research firm, has analyzed growth opportunities in the global household and air fresheners fragrance market by product type, distribution channel, and region. Lucintel has compiled a comprehensive research report entitled “Growth Opportunities in the Global Household and Air Fresheners Fragrance Market 2023-2028: Trends, Forecast, and Opportunity Analysis.” The Lucintel report serves as a catalyst for growth strategy, as it provides comprehensive data and analysis on trends, key drivers, and directions. The study includes a forecast for the global household and air fresheners fragrance market by household and air fresheners fragrance market by product type, distribution channel, and region, as follows:

This more than 150-page research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or email us at helpdesk@lucintel.com.

 

Lucintel, the premier global Management Consulting and market research firm, creates winning strategies for growth. Lucintel offers market assessments, competitive analysis, opportunity analysis, Growth Consulting, M&A, and Due diligence services to executives and key decision-makers in a variety of industries. For further information, visit www.lucintel.com.

 

Q.1. What are some of the most promising, high-growth opportunities for the household and air fresheners fragrance market by product type (aerosol air fresheners, electric air fresheners, gel air fresheners, candle air fresheners, and others), distribution channel (hypermarkets or supermarkets, retail stores or general stores, pharmacies, online markets, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?

Q.2. Which segments will grow at a faster pace and why?

Q.3. Which region will grow at a faster pace and why?

Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?

Q.5. What are the business risks and competitive threats in this market?

Q.6. What are the emerging trends in this market and the reasons behind them?

Q.7. What are some of the changing demands of customers in the market?

Q.8. What are the new developments in the market? Which companies are leading these developments?

Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?

Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?

Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?